I have been meaning to write this post for a long time but there was always something important to do which needed doing, and then something else came up, and then something else needed fixing, … you all know how it is.
I’m not the most expressive of men in real life. Truth be told, I don’t even enjoy talking much. In my work life even, I would rather not waste time in pleasantries and just get straight to point. Therefore a lot of things which need to be said remain unsaid. I don’t much care about saying them also. As long as IMBB is working fine why bother.
Last night however, Rati and I received the gift sent by our team. And as Rati and I were going through each and every picture and reliving memories, I got so overwhelmed with love and blessedness that a dam got broken. I have been wanting to say something since then but the words won’t come out. But I had to write. I don’t know what I want to say and I don’t know if I can sort so many jumbles of feelings but I still have to write. This is that time.
When everyone talks about IMBB’s success, both Rati and I are reminded of an incident in the second year of IMBB. At that time, we were supporting IMBB from our own pockets. One evening, Rati went out and shopped makeup out of her budget. I still remember the credit card bill; it was for twenty seven thousand. I got so scared seeing the bill and I started fighting with Rati on how we would pay the bill. Eventually Rati and I both broke down into tears in our kitchen. I was really scared for our future and wondering what we were doing. And then Rati told me, “agar tumhein lagta hai IMBB mein hamara paisa waste ho raha hai to band kar dete hain IMBB.” We had invested all our savings in IMBB by then. I kept quiet for a long time. Eventually I said “nahin, we’ll manage.” Today, I take one look at Rati’s shopping and I think ‘Thank god we managed!’
But we did not manage IMBB alone.
Everyone talks about Rati and Sanjeev when they speak about IMBB. Yes, we did start IMBB. However, there’s a lot of difference in starting something and growing something. We have not grown IMBB alone. Most people overlook the strongest and tallest pillar of IMBB- Jomolji; “mrs James” as biwi calls her. Outsiders may not know this but everything and everyone in IMBB revolves around her. Be it our writers, our awesome team, or Rati and me, mrs. James is the person we all run to. If mrs James doesn’t call my biwi for two days, biwi starts feeling nervous that she is ignoring her. 😛 She is the lifeline of IMBB. Nothing in IMBB happens without her consent. She is also the glue who makes everyone stick together. Loves chicken and gold. Keeps trying to fix her computer herself. Very bad cook. Very good humour. A totally awesome person. 🙂
The count does not end there. We have a huge star-studded team. From Shikha who took to social media like fish takes to water, Rashmita who loves lipsticks + MAC = MAC lipsticks, Chirpy Saloni with a lot of makeup knowledge whose ‘chalega’ everyone in the team has started using, Happy Monika who is an amazingly fast learner, and Rama who is single-handedly growing our ‘Vanity’ section. You cannot cannot find a more awesome team than that. Trust me. 🙂
And then there are writers. The engine of IMBB. IMBB’s lifeblood and soul. Each of them unique. Each with her own flavour. Neetu’s stories, Neha’s precision, Kulpreet’s hoarding, Vandana’s prolific writings, Ramya, Priyanka, Manaswini, … inifinite names. Infinite voices. All cool people. Thousand different lip swatches. Million different souls, all breathing together on IMBB.
And last but not least, the one person who is the reason that IMBB exists- Rati. I have yet to see a person who is so passionate about what she is doing. Be her daily workouts at the gym, long hours spent in practising makeup, hundreds of trials different outfits, countless product reviews, I keep seeing her working hard all the time. There have been days that she would keep trying out one outfit after another, and I would keep saying no, and then she would grumble and fight “tumhein to kuchh acchha hi nahin lagta,” but then she would still keep on struggling and produce something better. And she has kept at it for years, and getting better and better. I see so many women getting inspired by Rati and starting their blogs and I keep telling Rati jokingly “inko seriosuly nahin pata inki life kharaab hone wali hai :P”
Six years? Really? It seems just like yesterday. But hey, we are just beginning. 🙂
We’re so much in love here that we can go on for years…