While Rati was doing her Chanel shopping yesterday, I was wondering if many of the products created by foreign brands fail completely in Indian market. Many of them certainly fail because of the prices, that much I can see. Indian cosmetics companies are savvy enough to keep their prices low in order to sell. Not only the prices, sometimes the products fail because Indians are looking for something else. A market where skin whitening products sell in huge numbers (Fair & Lovely zinadabad) and where many women do not even own a single blush, it is a complex market for many companies to understand. A market which is also obsessed with ayurvedic and herbal products. While Rati was looking at skincare products, I remember Fly Girl telling me that women would spend anything for skincare products. ‘Would they?’ I wondered. But what I wondered again was the same thing- whether the companies even know what our Indian ladies wants in skincare. Acne creams, moisturizers, cleansers, or sunscreen? Well, I thought it was time to find out. Hence the Big Indian Skincare Survey!
Please Take the Skincare Poll/ Survey Below. Let These Companies Know What We Actually Want!
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