Kareena Kapoor Announced as The Face of Lakme ABSOLUTE


Lakme since its inception has always celebrated beauty and as an ode to the contemporary Indian woman, Lakmé presents ABSOLUTE – a high-performance long wear make up range. This premium range of cosmetic has been specially created for the woman of today who leads an international life with a soul that is Indian at heart. Kareena Kapoor a mesmerizing beauty, a caring sister, a devoted daughter, a talented actress and above all an epitome of the confident Indian woman, has been chosen as the face of Lakmé ABSOLUTE. She is a perfect fit for the brand as she embodies the quintessential essence of beauty, which the brand represents. As the face of Lakmé ABSOLUTE, Kareena will be part of the brand’s campaign and unveil the Absolute looks at the Lakmé Grand Finale by Manish Malhotra at Lakmé Fashion Week Winter/ Festive 2011 (August 16 –21, 2011).
Lakmé ABSOLUTE is the brand’s high performance long-wear makeup line with world class products that last up to 16 hours. Designed by Lakmé make-up experts Lakmé ABSOLUTE offers the best in long-wear benefits coupled with do-good skin care properties enabling the contemporary Indian woman to be magical in her everyday life.

Talking about being the face of Lakme Absolute Kareena Kapoor said, “I’m very proud to be associated with a brand that introduced the concept of make-up to the Indian woman and today I’m excited to undertake this new journey with them. Lakmé ABSOLUTE keeps my skin radiant and makes me look beautiful the whole day without the need of any touch-ups. Its long wear and high-performance products are just what I need.”

While speaking about the new products she says, “One of my favorite products is ABSOLUTE Lip Last with its precision brush and I’m totally hooked on to the Plump and Shine glosses for the range of sensational colors it offers, there is something for every occasion. As a face make the White Intense Two-Way compact is an extremely convenient product that doubles up as a powder and foundation and has sun filters, which protects my skin from the sun. I completely love the ABSOLUTE Mattreal mousse for daily wear as it’s extremely light and renders a natural glow to my skin while the Soft Focus Foundation is perfect for the glamorous party look. Amongst the eye products ABSOLUTE Kohl Ultimate is my favourite kohl that gives it a one stroke black color .”

Farida Kaliyadan, General Manager – Lakme says, “We are delighted to have Kareena as the face of Lakme ABSOLUTE and launch its exciting range of products. Lakme ABSOLUTE has been specially designed keeping in mind the Indian skin tone, texture and weather conditions. The range is inspired by the modern woman who effortlessly plays myriad set of roles across her personal and professional life. Kareena’s confident persona and beauty makes her the perfect choice for Lakme ABSOLUTE. She is a performer par excellence and embodies what ABSOLUTE stands for.



44 thoughts on “Kareena Kapoor Announced as The Face of Lakme ABSOLUTE

  1. i doubt if she uses any of that stuff on her own self.like most celebs who endorse some products and use else(duhhh)but anyhow how i wish these guys would stop misleading and ACTUALLY tell us whats on and what not.as if in relaity priyanka chopra uses garnier or deepika padukone neutrogena fine fairness and miss kapoor loreal.well well.congrats to lakme on the launch of new range.hope this comes up to the expectations of us:)and hopw the prices are in reach of AVERAGE Indian lady!

  2. rati do,good marng ;)i hope that lakme comes out with much decent prices this time.they need to understand that they are expensive for avrg Indian woman.the other day i wanted to buy a lipstcik which has hearts on it.one of it is review by you too over here.i loved all the shades but priced at 500 sumthng i refused to even think about buying the,.i brought mayebelline instead.

    1. that lipstick i guess with priced keeping revlon colorburst lipstick in mind. and though it si for rs 500 , it is one of lakme best lipstick so far. yeah colorsensationls are any day better than the lakme enrich so i hope the prices are taken care of this time as well.

      1. yes i agree i just wanted to buy it when saw ur review especially the colour approhodite bluhs i think it was but wat the hell the lingering price tag

  3. Kareena looks Absolutely gorg. her dress is also fab…I am sure these are going to be the costliest lakme products :headbang: :spank: :spank:

  4. I doubt if she uses any of the Lakme’ products..and anyway I think she needs to work on her makeup..most of the times she overdoes it with blush… :preen:
    me thinks she should subscribe to IMBB 😉

  5. she is looking fabulous..me wondering though if she has gotten any ‘work’ done..her face looks sculpted..if she hasnt i certainly want to know what brands she is using

  6. hmmmm.. looks like Lakme is going towards a complete brand overhaul!! 😀 hope it comes out with some good non-creasing eye-shadows this time… Lakme shadows crease horribly on me 🙁

    1. same here.. even the fat pencils they launched in last collection were bad. 🙁 bt it’s kinda good to see lakme growing. they have come up with a lot of good products oflate. 🙂

  7. she looks gorgeous …. i’m sure they would have payed her to say all those things lol kareena n lakme ??? I highly doubt…remember working for her on iifa lol.. her room was full of chanel

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