L’Oreal Paris 709 Midnight Rouge CC Genius Balm Review

Skin Tone: Fair to medium

Hello sweeties,

L’Oreal had come up with some CC balms quite a while ago and I tried “Cupid Peony” quite a while ago. I pretty much liked it, so planned to pick up a few more shades. And here I am, with a gorgeous shade from the CC range called “Midnight Rouge.”

L'Oreal Paris 709 Midnight Rouge CC Genius Balm

INR 650
Product Description by L’Oreal:
Lip care so brilliant it’s genius. The 1st intelligent color-caressing lip balm. Its exclusive micro-neon technology targets dullness and instantly flushes lips with vivid color. Ultra-light aerogel oil delicately wraps lips in extraordinary shine and 12 hours of the most nourishing care. 6 Vibrant Shades. 12 Hours Hydration. For Plump, Moist Lips.

My Experience with L’Oreal Paris 709 Midnight Rouge CC Genius Balm:

Packaging: The genius balm has a silver base with the colour of the balm on the top. It  has a color-coded packaging and that makes it easier to spot if you have more than one in your collection. I really liked the variety of shades that they have added in this range. You would surely find a few colors to your liking. The shade name is also written at the base, but it’s not very much visible. The cap closes with a click.


Shade/Pigmentation/Finish: The shade “Midnight Rouge” is a perfect name for this gorgeous deep cranberry red shade. It is somewhere between a deep red and maroon, but with a lot of balminess that makes the shade a bit subtle on the lips. The shade looks very natural on the lips and is a great shade for people who want to hydrate their lips every day, but still want a bright pop of colour on the lips.


The shade is suitable for all the skin tones and age groups as well. It is a pretty deep reddish maroon shade, but it appears slightly subtle on the lips than what it looks like in the bullet. I love how it makes my lips look so natural and cute! The pigmentation is really good for a balm. It has the pigmentation of a lipstick and the shine and glossiness of a lip balm. It has a buttery consistency which keeps my lips hydrated throughout. It gives my lips a balmy finish which makes my lips look healthier and fuller.


Staying Power: The staying power is really good for a buttery lipstick. It stays on its own for more than 4 hours, but if you have a meal or keeping drinking water, then this might come off partially and then you would require a touch-up. It does not come off completely because after 4 hours, it leaves a bright coral pink shade that makes my lips look healthy. It transfers a lot due to its buttery texture and also settles a bit n the fine lines. Overall, super cute ones to have in the stash!



Pros of L’Oreal Paris 709 Midnight Rouge CC Genius Balm:

  • Color-coded packaging.
  • A variety of shades available to choose from.
  • Super buttery consistency.
  • Beautiful deep reddish maroon shade which is bright yet has a subtle finish.
  • Gives a nice natural red colour to my lips.
  • Super glossy with great shine.
  • Colour is suitable for all skin tones, age groups and during any-time of the day.
  • Great pigmentation for a balmy lipstick.
  • Hydrates the lips well.
  • Does not bleed.
  • Stays for 4 hours followed by a stain till I remove it.


Cons of L’Oreal Paris 709 Midnight Rouge CC Genius Balm:

  • Expensive.
  • Transfers.
  • Settles into the fine lines and prominently since it’s a light shade.

Would I Repurchase/Recommend L’Oreal Paris 709 Midnight Rouge CC Genius Balm?
If you are okay spending that much for a balm, then go ahead as the quality is brilliant. I am waiting to try the other shades from this range as well.
IMBB Rating:

The colour is just like a lipstick with added hydration and glossiness!

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