Anti Haul – What’s this new trend?

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I have been wanting to write this article for the longest time – since November/December 2016, but I keep getting waylaid 😛 For people who haven’t heard of the term “Anti-Haul”… It is a fairly new phenomenon the YouTube started by a Beauty Influencer, so I thought why not translate that to our own part of the blogosphere. The reason it took me so long to put this together was because I kept worrying how it will be perceived. See, when you are seeing a Youtube video – it almost sounds like a conversation, but when you read something – the emotion can get lost or be mis-interpreted. Still, I am giving this a shot.

Anti Haul Whats this new trend

What is an “Anti-Haul” video/post?
We constantly share reviews with you of all the great products and some not-so-great ones. A couple of years back, I had done a two-part series on how to purchase high-end makeup. Since the last few months – especially with all the madness which comes around during the holiday season, then the whole summer and spring releases, flash sales, special offers, free gifts, etc, etc…we get to caught up and are constantly on the lookout for new things to buy – irrespective of whether we need it or not. This madness takes over our life – from shoes to bags, to clothes, to makeup and just about everything. I am not here to be condescending, I would be the last person to do that considering all the clothes I bought in the last couple of months are still lying in bags because i don’t have space in my wardrobe!! So, I reached a point where I started to talk to myself – No! I’m not crazy! I started scouring the blogosphere for reasons NOT to buy a product, rather than reasons to validate my choice of buying one. So, i thought it might be helpful (or just plain fun) for you too to read through the thought process and and it might just help you too, to reign in the madness. So, instead of sharing a haul post, I would be going ahead and sharing an anti-haul post – what I don’t intend to buy! In this post, I will like to keep it more general, product category based, rather than actual products! Let’s see how it goes! I thought it might help you also to rationalise and be able to say no!!

1. These are my personal views and IMBB isn’t accountable for them!
2. The products I talk about may well be your most-loved products, and that is okay. Different strokes for different folks, right?
3. I hold no bias towards the brand offering the product.

It is a fun post! Trust you will read it in the same vein and enjoy it! So, let’s get on with my “Anti-Haul” rant. The first thing I am not going to buy:

1. Contour palette:  This is the first product that I want to discuss. A BIG “NO” for me! Why? Ok, hear me out… I am not a makeup artist. I use makeup for myself, not for anyone else. Most of the contour kits do have 3 highlighters and 3 contour shades in them – creams, powders, etc. Why do I need to have a contour palette with three shades of highlight and three shades of contouring powder in it? There is only 1 shade of me. Chances are that when you do buy such a palette, you will probably use only 2, max 4 (this is a stretch) shades from it. Why would you want to spend money on a palette and not get to use all the products in it. Would it not make sense to just buy a separate highlighter and separate contour shade or a duo? If you are a make up artist, I get it. You need to work with people who have different skin tones and may need the variety, but if it is just for personal use, why? Am I saying that the product is crap, no it isn’t. I’m sure these palettes put up by Kat Von D, Anastasia Beverly Hills are fantastic quality, but I don’t need them, pass!

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Kat Von D contour palette

2. Highlighter Palettes:  Well, the principle on this one is kind of similar to that of the contour palette, but there is more. So, while the palette with 4 to 6 highlighters in it sounds like a great deal and pretty much is with each good quality highlighter costing about $10-12 each, the point is, are all those shades usable? More often than not, a couple of shades are either too light or too dark for you. In some cases, a couple of shades actually look pretty much similar in the pan. Then does it make sense to buy it? Just because everyone on Instagram has it? No! Another thing to remember here, the way a highlighter should actually be applied is lightly – giving a light lift to the cheekbones and accentuating them. The highlighter isn’t supposed to be a block of shimmer on your cheeks visible from the moon – irrespective of what Instagram/YouTube might tell you. Keeping this in mind, when the highlighter is actually applied in a sheered out state, the difference in shades are fairly nuanced and you really will not be able to identify one from the other distinctly – unless the 2 shades of highlighter were distinctly apart in the pan itself. So, does it not make sense to buy a couple of highlighters from different Companies and get to try different shades in different texture and packaging! Just a thought! In short, I’m gonna pass on this one!

3. Multi-Coloured Highlighter Palettes: Ok, what is with this? Am I the only one missing the point here? What in heaven’s name am I going to do with a palette which has purple / blue / orange highlight?? Seriously, what? Okay, I may want to do a creative look one day, but seriously, how often do you think you and me do those looks to warrant a palette full of coloured highlighters? And the big surprise – you can use these on your eyes too! Really? You think that thought never occurred to me? MUAs have been doing that and the other way round (eyeshadow as highlighter) since decades. I am not going to buy the huge pans of coloured highlighters to use on my eyes! Thats what all the duo chrome / metallic / shimmery eyeshadows are for!! Okay, I am guilty of buying Kat Von D Alchemist palette but atleast in its case, it isn’t a highlighter palette. The Alchemist palette has wells the size of eyeshadows and can be used all over – eyes, lips and face. Yes, your favourite You Tuber was just raving how amazing the palette is and it swatches so well. Trust me, you don’t need it! Pass!

Kat Von D palette

3. Neutral Palettes: No more neutral palettes!!! Neutral palettes didn’t really start with Urban Decay’s N*ked Palettes. There were neutral palettes way before that, but the trend which gained momentum with the Urban Decay N*ked palettes and got fanned further by the Kat Von D’s Shade and Light one seems to have been done to death! Really, how many more neutral palettes can one have?? If you are newbie at makeup looking for a neutral palette – lucky you! Coz you have a variety of brands, sizes, qualities to chose from. However, if you are like me (or the target audience for this article) – someone who has been into makeup for some time and has a plethora of Neutral palettes – pls don’t do this. Do not buy the newest, sleekest, largest, creamiest, etc, etc, etc neutral palette which has just launched in the market. You DO NOT NEED IT!

Highlighter makeup application

I used to wonder why every other Company keeps coming up with yet another neutral palette? I realised that the answer was fairly simple. Every Company – especially the new ones – would want to have at least one neutral palette offering for their clientele. So, if someone doesn’t have a gazillion neutral palettes already, and are looking for one, each Company would want a fair chance to have option available. Fair enough! That makes sense. What does not make sense is you going and buying each new neutral eyeshadow palette! No! Don’t do it! Pass!

4. Relaunches of the “amazing’ highlighters from the bygone era!! If this elludes you, I’m talking about re-release of certain highlighters which were released a few years back as Limited Edition. Example – MAC Whisper of Gilt, Estee Lauder Bronze Goddess Heat Wave Highlighter, DiorSkin Air Luminizer Highlighters, etc! These are some golden highlighters released years back by the Companies and were limited edition. They were such resounding success that they got sold out fairly quickly and created quite a rave in the market. Okay, I know the last sentence did not make much of an impact on you. So, let me break it down for the YouTube/Insta generation:

It may seem weird to you why something getting sold out was a big deal. I am talking about the pre- Youtube and insta boom. Unlike today, where every new release is “sold-out” to ensure hype of a product, this was a time, when social media wasn’t as strong and Company’s didn’t create a sold-out theme with every new launch (apart from MAC of course). A sold-out product was not “remanufactured” and restocked the next week “especially for all the customers who wanted it and sent emails and DMs for it to come back.” (Throwing shade? You bet!!) More often than not, it wasn’t re-released at all – till now. (Why is “remanufactured” in quotes? Because intend to discuss it at a later date through another article of mine).
This was a time where highlighters weren’t a norm. Everybody wanted the JLo’s sun kissed body, but everyone didn’t have a highlighter (or 10) in their stash. They were fairly unique product! And were definitely not sold in palettes – meaning palettes only of highlighters!!

So, when the product was so good that it got sold-out with people wanting it but not being able to get their hands on it. Why am i saying i don’t NEED to buy them when they re-release? Simply because, the product was good quality and UNIQUE at that time. It isn’t unique anymore!! Today, with everyone going bonkers with the highlighter trend, pretty much every shade of highlighter exists in the market – at different price points and gorgeous packaging! You probably already have a dupe of the same in your stash. Or can buy a dupe from a more accessible brand in the market. You don’t need to sweat it out trying to locate the one elusive piece of THE re-released highlighter!! I’m gonna PASS!

I hope you had fun reading this first Anti-Haul article! Do let me know if you would like more of these and if you would like me to cover any particular item, any new-release or any brand in particular. In the interim, hold on tight to those purse strings! You don’t need this!

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Anti Haul - What’s this new trend? Overall rating: 5 out of 5 based on 1 reviews.

Fab Article!

5 5 1
Very well written. Though you do point to KVD a bit. I work in the industry in development and her POWDER formulas are actually stellar. I actually buy them (when I am given so much for free). If you only need one neutrals matte pallet hers would be the way to go. Agree about the palette trend in general. Most people buying are not artists and don't need much choice. May I suggest buying an empty MAC palette and the singles of the KVD contour. Its half the price in the end and you get exactly what you need. Back to the article. Very well written. Spot on. So sick of highlighters and highlighter palettes. Sick of massive palettes in general. I read a comment below and disagree with the drug store comment. I don't use most of what I am given unless its absolutely amazing. I have/purchase a mixture of drugstore and high end products. Really depends on what it is. We should never go on price/hype. There are a few well known luxury brands that are made in China. Some of the big drug store brands are made in USA, EU (Italy/France/Poland) and the quality is so much better. People will binge buy on luxury if they could afford it. Some peoples Sephora is CVS etc. Buy what works and what you truly enjoy using. Remember you have only one face and can only use so much product at a time :)
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11 thoughts on “Anti Haul – What’s this new trend?

  1. I LOVE THIS ARTICLE!!! Sorry I’m yelling haha, but I got so excited reading this piece! I’m moving out of the country in two months and have been trying a capsule makeup collection. I gave away so many foundations, eyeshadow palettes, concealers, highlighters and blushes. I now have one blush, one foundation, one highlighter, two eyeshadow palettes and 12 lipsticks. I still have a few things that I can get rid of and each time, I’m tempted by something, I remind myself of how much money I’ve wasted. I have started to purchase only high-end makeup, because when I walk into a drugstore, I buy 10 products and I don’t need any of them! Okay. Rant over. 😀
    Thanks for this post! It was a wonderful read. I’m waiting for the remanufactured post 🙂

    1. Thanks Abinaya! I’m glad that the article resonated with you! If only i could get back all the money I’ve spent on makeup…

      That is precisely the reason i stopped buying drugstore. The easy accessibility and comparative price point makes you buy stuff you don’t need! Now, i think, i have become way more choosy!

  2. this articles makes so much sense for people in the real world. But we are also women who mostly take decisions from their heart more than from their mind. And that’s what gets us! 🙂 loved reading a different point of view . 🙂

  3. So true, Rati! We really need to start using our head instead of our heart and be able to weed through the marketing gimmicks and consumerism agendas!

  4. OMG KK..bang on that was..3 years back I had only 1 lipstick which I used as an eyeshadow and blush also..1 foundation and compact and 1 eyeliner and kajal..that is it..when I read imbb I realised what a colorless makeup life I had and went crazy trying all the colours out..I now have tonnes of eye shadows, tonnes of eye and lip pencils and almost 50 lipsticks..but from past 1 year I am trying to control my urge and not buy..I feel so tempted all the time but I spend all my money on other stuff deliberately so that I don’t hav money to buy cosmetics..your post makes me feel soo guilty free..thanks for making me happy ? Eagerly waiting for more

    1. Hey! I’m sorry, for late reply. Being a ex-hotelier – grooming had always been important to me. But the way my stash increased in the last couple of years has been mind boggling! I think it’s time we helped each other reign it in!

  5. i am also guilty of buying stuff, I actually don’t need. Excuse is well, if I can’t use it, my sister can and some stuff I actually pick up only for reviewing. After joining IMBB, I really feel attracted to makeup, my vanity has really grown, TOUCHWOOD!! I keep debating with myself, no I don’t need another Foundation or another lipstick but then, I loose. Of course I am choosy and buy from selective brands.

    1. Apologies for a late response!

      I know the feeling Jenifer! We end up accumulating stuff – just to test it out! I hope i can help other fight this battle!

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