Sure Anti-Perspirant Launches in India

Hindustan Unilever Limited (HUL) has launched world’s no 1 anti-perspirant brand, SURE, for the first time in India. The leading anti-perspirant SURE promises ‘No Paseena’ and provides long-lasting unbeatable protection against sweat and odour keeping the skin, dry and fresh all day long. Sure Antiperspirant_Passion Sure anti-perspirant dry shield goes into the skin and controls sweat thus eliminating malodour from the body keeping the underarm fresh and dry all day.

Asin_Brand Ambassador_Sure Antiperspirant Quick product information: 3 exciting variants for women & men, available as roll-ons and in aerosol cans:


  • Free spirit
  • Passion


  • Sport Defense

Priced at Rs 65/- and Rs 40/- each for 40 ml roll-on and 25 ml roll-on Available at all retail outlets across India.

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24 thoughts on “Sure Anti-Perspirant Launches in India

  1. Rati,thanks for keeping us updated about the new products in the market.I have never been a fan of roll-ons.I don’t find them comfortable to use.If I buy Sure deodorant then I will definitely go for the aerosol cans.By the way,what is the price of the Sure aerosol cans?

  2. A few days ago i had read somwhere that Asin had body odor, that way they chose the correct model….somebody should smell Asin’s armpit now!!!!!! 😉 😉

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