Suddenly one day, when I was slathering on my Maybelline Color Bloom lip balm, I was really marveled at how it is personalized to every girl. The colour changes according to her own body conditions giving her a unique pop of colour.
“The balm transforms into a color that is uniquely yours.”
“Color blooming technology with tone-revealing pigments reacts with the unique chemistry of your lips to give them a healthy flush of color.”
“Now lips bloom with true-to-you color!”
I wanted to know the technology being this wonder and decided to dig deep into the ingredients.
Polybutene, Octyldodecanol…One by one I read about each of the ingredients trying to find anything special about them.
Isopropyl Myristate, No.
Strike. Strike….Sigh no breakthrough finding.
And now to the ‘May contain’ list.
CI 77891, No.
CI 45410, Oh my God, yes!
This comes under the category of Bromo acids. The lip balms are created by dissolving bromo acids in a solvent like stearic acid or acidic coconut oil before combining it with the waxes and other ingredients. This is a zero water environment and these dyes are colourless in the absence of water. When we apply this on our lips, the moisture from our skin causes it to become coloured. So, it is just water+bromo acid=colour. The balm would become coloured irrespective of the pH or chemistry or blah blah of your skin. It is the pH and chemistry of water :-\
So, I thought this should give the desired result in anything that has water. I applied the balm on paper. And yes! It became coloured too!! So much for the uniquely yours and personal skin chemistry and true-to-you color claims.
Try it on paper yourself! You can see that the product itself has small coloured bits due to moisture transfer onto the lip balm and to think it was in the “May contain” list *fooled by marketing gimmicks as always*.
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