This product is part of my recent Korean makeup haul. I bought this product in two different shades – brown and pink. I use these two lip liners the most because, they complement almost all my lipsticks. I enjoyed wearing the eye liner from the same range, so decided to try out lip liner as well. Apart from these lip liners by Etude house, I also bought mascara, makeup removers and other skin care products. I love this brand’s skincare product and makeup range because, they are perfect for subtle looks and have goodness of essential ingredients.
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Automatic Lip Liner to define lip shape with a creamy formula.
An auto-type creamy lip liner for long-lasting, glide-on precision.
The silky texture prevents your lip liner smudging or fading and makes it easy to shape and define your lips.
How to Use:
Twist the liner to come out a little amount of liner and apply by following lip line.
Do not come out too much, it may cause the product broken.
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My Experience with Etude House Soft Touch Auto Lip Liner in Milky Brown:
Etude House brand has some amazing skincare products and that is why I have been trying out their makeup as well. In past, I have tried and reviewed several skincare and makeup products by this brand. Most of them performed well and received good reviews from me. The makeup products from this brand perform well and do not harm my skin. They have more natural finish and enhances features in a subtle manner as compared to American brands.
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The product comes in a twist-up lip liner packaging. It has a tube that holds the product and a cap to protect it. The twist-up mechanism seems sturdy and has not given up on me yet (most twist-up pencils do stop working eventually). The quantity could have been more because a creamy product runs out soon.
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The color is opaque, matte brown and gives a smooth, streak-less application in one go. It is creamier and smoother than the brown eye liner from the same range I recently reviewed. It is easy to glide like a gel lip liner and it is not too dry and applies without tugging. Also in couple of strokes, the full intensity of color is revealed and multiple coats are not required.
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The staying power is okay and is a little better when topped with a lipstick. If worn alone, the color does start to dull after a few hours (all the drinking and talking and eating affects the staying power) and reapplication is required. It can be easily removed because of its creamy texture. It does not have a strong fragrance and does not irritate my lips.
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Pros of Etude House Soft Touch Auto Lip Liner in Milky Brown:
- Affordable and is worth a try for those who love to dabble with new makeup.
- Can be worn alone or underneath a lipstick.
- Prolongs the wear time of a lipstick.
- Does not have a strong fragrance like “waxey”.
- Does not require multiple coats to reveal full intensity of colors – just a couple of coats are sufficient.
- Has other color variants as well.
Cons of Etude House Soft Touch Auto Lip Liner in Milky Brown:
- Availability can be an issue for some, but some Korean websites do ship to India as well.
- Not as natural as Etude House skin care products and is rife with chemicals.
- If worn alone, the color starts to lose its intensity after a few hours and a touch up is required.
IMBB Rating: 4.5/5
Do I Recommend Etude House Soft Touch Auto Lip Liner in Milky Brown?
I recommend this product to those who love to dabble with new lip makeup or who love to hoard lip liners. This shade will look pretty on all the skin tones and will go well with a wide range of lipstick shades. It is affordable and comfortable to wear, so I do recommend it to others.
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