Guerlain Rouge Automatique Lipstick – 121 Rouge d’enfer Review

Guerlain Rouge Automatique Lipstick – 121 Rouge d’enfer Review

I have explored a lot of products from Guerlain – strangely, their Rouge Automatique was one product I skipped each time. Though I was intrigued by the lipstick packaging, yes, its very unique, but something always deterred me from buying one. It might have something to do with a friend of mine telling me they aren’t that great, she refers Rouge Gs to Rouge Automatique. Finally, thanks to IMBB’s generosity, I was able to buy one and test them out for myself. So, did I like this? Or did I agree with my friend? Let’s find out :))


Product Description:

Hydrating long-lasting lip colour.  Automatically irresistible.  Automatically Fashionable.  As Coveted as an It-bag. As Precious as a gem. As Glamorous as stilettos. Rouge Automatique is the moisturising and long-lasting “it lipstick”. It combines the radiance of a crystal pigment, the luminosity of colours and a fine, sensual texture. It glides over the lips like a second skin. 
Smoothed, moisturised lips are adorned with pure, luminous and deliciously sheer colours.
Rouge Automatique comes in a bouquet of 25 absolutely modern, playful pop shades. As a homage to the history of Guerlain fragrances, each shade bears the name of a cult creation of the house. 
Inspired by the legendary Rouge Automatique from 1936, it is nestled in a jewel case, a golden sheath that closes with one flick.




The light, delicate scent of a vanilla “floriental” leaves its incomparable mark on Rouge Automatique. Top notes sparkle with a lemon, orange and bergamot accord. The rose and iris heart exudes sweetness. The vanilla and tonka bean dry-down gives Rouge Automatique all of its intensity.


Apply directly to the lips daily or for a more sophisticated look, apply using a brush after outlining the lip contour with the Guerlain Lip Liner.


$36 in US / In India @ INR 245o


Packaging of this lipstick is extremely eye-catching and is the reason its called an “Automatique.” The golden square bullet has no cap, no twist-up mechanism.  It’s a golden square knob which needs to be slid down for the lipstick to appear out of the bullet. Easy to operate with one hand – a dream for a women carrying an infant on her hip!! Okay, maybe that was not the picture they wanted to create. They probably wanted you to hold your party clutch with one hand while you apply lipstick with the other. But, here I am, being my practical self!Refer pics for the design!  Unlike Rouge Gs, this is not heavy and easy to carry around.The bullet has the number and a colour indicator at the bottom for easy identification of the shade. It comes packaged in a black cardboard box, just as all other Guerlain products.



My Experience with Guerlain Rouge Automatique Lipstick – 121 Rouge d’enfer:

Color: The website describes the colour as “Strawberry Red” – which is apt. The red does have a bit of pink in it, makes it more easily wearable, but I do feel the colour to be fairly neutral red which will show differently as per the skin tone of the person. It will lean warmer on darker skin tones and cooler on lighter ones.  It adds a beautiful pop of colour to the face and isn’t garish or loud.


Texture: The texture is lightweight and extremely creamy though not so creamy that would make lines on your lips when they are pursed together.  The lipstick is extremely smooth and hydrating. The hydration lasts beyond its wear time. The formula is very comfortable to wear. Once I tried the lipstick the whole day, it took just one touch up and I felt my lips to be soft and hydrated even the next day.


Pigmentation: It is extremelypigmented, about 80-85% colour deposit in a single swipe and easy to build up to the colour in the tube in 1.5-2 swipes.  The colour is opaque in the first swipe itself and hides lip pigmentation.


Lasting Power:  The product lasts good 7 hours on me, post which if I do a touch-up, I’m good to go for another 7 hours.  The touch up comes off smooth and does not feel patchy at all. What surprised me was that the lipstick transferred easily, so I had lipstick on my cutlery and cup (post dining); however, when I checked the mirror (assuming my lipstick would have vanished, instead it was still there. The transference happened but lipstick still seemed intact, loved that! It leaves a nice pinkish red stain, which lasts for another couple of hours.




To sum this up for you:

Pros of Guerlain Rouge Automatique Lipstick – 121 Rouge d’enfer:

  • A beautiful and bold color, easy-to-wear red.
  • Lightweight creamy texture.
  • Excellent pigmentation, opaque in a single swipe.
  • Extremely hydrating.
  • Easy to apply from the tube.
  • The lipstick applies smoothly – no tug or pull!
  • Does not settle into the fine lines of the lips.
  • No feathering or bleeding.
  • Iconic luxe packaging.
  • Single hand usage lipstick.
  • The bullet has the number and a colour indicator at the bottom for easy identification of the shade.



Cons of Guerlain Rouge Automatique Lipstick – 121 Rouge d’enfer:

  • The transference is a little annoying, but considering that the lipstick still stays intact despite it, I can live with that.
  • Limited presence of the brand in India.

IMBB Rating:

A definite5/5 product.

I am definitely going back for more of these babies, that’s generally my seal of approval for a product’s quality! So what do you think about the colour?

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30 thoughts on “Guerlain Rouge Automatique Lipstick – 121 Rouge d’enfer Review

  1. It’s coz of you i picked up guerlain lippies. Loving them totally. I am still getting used to this kind of a packaging though. 😛 Loved the color on you. Not the brightest of brights you rock but still a softer prettier one. Looks nice on you 🙂

    1. *thankyou* Rati! I’m glad you are like the Guerlain lippies you picked. Yes, you do have to take a little care when using them for the first time. Do try the Rouge Gs also. They have sme interesting shades there.

  2. KK you truly make all the shades look beautiful *woot* *woot* *woot* this is an extremely stunning shade and it looks gorgeous on you *woot* *woot* you have taken amazing pictures *jai ho* *jai ho*

  3. Another classic lippi from u kk…u totally rock this shade…i am 24yrs old..will this shade make me look matured n old woman? If not i wanna buy dis

    1. *thankyou* MIni! Glad you liked it! I think this shade will not make you look matured coz it has enough pink in it to keep it youthful. Try it on at the counter. Else they have some lovely pinks too…

  4. wow.. I loved it on u KK.. *whistle* *clap* I must say even I ws inclined to try them coz of ur droolworthy swatches.. *clap* *clap* I wud love to try it as well.. Its super gorgeous.. *woot* *woot*

  5. Wow, great packing, reds and pinks are my weakness, loved it on u KK *puchhi* this month list is full with ur before reviews *headbang* so this for next month *drool* i am serious follower of u KK *specs*

    1. Awwwww *thankyou* Sravanthi! Its so great to hear from you! So what are your shortlists for this month? Yes, do give this range a shot – they have some amazing pinks too!

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