Jordana USA 7 Eyeliner in Purple Review

Jordana USA 7 Eyeliner in Purple

Helllooo beauties! 😀

How is your week coming along? Mine has been pretty relaxing after a hectic weekend. It was Ethnic day at college which made it fun-filled but at the same time, a very tiring day! *jalwa* And thank you for such lovely comments on my first ootd 😀 And now just a few days left for graduation and I can already feel the jitters *cry* College life is over *cry*


Anyways, the product I am reviewing today is the Jordana USA 7” eyeliner in Purple. I never had a purple eyeliner and this one caught my attention, so bought this and have been using it for a week now. Firstly, for people who have no idea about Jordana USA- here’s a quick introduction from their website:

Jordana Cosmetics is a family-owned business headquartered in Los Angeles, California. For over 25 years, Jordana’s philosophy has been to offer every woman the chance to experience superior quality, fashion forward cosmetics at extremely affordable prices. Jordana continues to be the leading brand of value priced cosmetics and after 25 years Jordana remains Beauty’s Best Buy!

Let’s see how this one fared for me.


Price: Rs.199

Product Description by Jordana:

• Rich, Dense Color Resists Fading
• Smudge-Proof
• Lines, Defines, Accentuates
• Smooth-Glide Formula
• Stays Put in All Weather
• Made In USA

Ingredients: Hydrogenated Palm Kernel Glycerides, Hydrogenated Palm Glycerides, Calcium Stearate,Synthetic Japan Wax, Rhus Succedanea Fruit Wax, Hydrogenated Vegetable Oil, Myristyl Lactate, Copernicia Cerifera (Carnauba) Wax, Stearic Acid, Hydrogenated Cottonseed Oil, Zea Mays (Corn) Starch, Canola Oil, Silica, Mineral Oil, Quaternium-90 Bentonite, Hydrogenated Polyisobutene, Polybutene, Polymethyl Methacrylate, Methylparaben, Propylparaben, Bht, Butylparaben, Citric Acid.
+/-May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Chromium Hydroxide Green (CI 77289), Mica (CI 77019), Titanium Dioxide (CI 77891), Aluminum Powder (CI 77000), Blue 1 Lake (CI 42090), Ferric Ferrocyanide (CI 77510), Yellow 5 Lake (CI 19140), Ultramarine Blue (CI 77007), Ferric Amonium Ferrocyanide (CI 77510) Carmine (CI 75470), Black 2 (CI 77266).

Phew! *jalwa*


My experience with Jordana USA 7 Eyeliner in Purple:

This is my first pick from Jordana. I bought this solely for the reason that I had no purple eyeliner *hihi* I always stick to blue and black ones, but with IMBB, I have learnt to experiment 😛

Packaging is quite simple with a purple colored body and a gold base. The cap is a transparent one and sits perfectly. On the whole, travel friendly.

The color is a beautiful, rich purple . 😀 It has tiny shimmers in it which aren’t visible on application. The eyeliner is matte. The color instantly brightens up my face. One can go simple with light strokes or bold with dark strokes. It is dense like how Jordana describes them to be. But their promise on no fading *nababana* It fades real bad! Within 3 to 4 hours of application, it starts fading. The smudge-proof promise is justified to some extent . But I cannot say it is completely smudge proof :O When applied, it glides on smoothly and evenly. With two swipes, I get decent color pay-off. But for a darker color like in the swatch- I applied 5 swipes.

Jordana Eyeliner in Purple

The promise made by Jordana about “staying put in all weather”- I am not too sure of that *nababana* On the whole, I have mixed feelings about this one *hihi* One can try this one if you love experimenting with different colored liners, but if you are looking for a smudge-proof, ”stay-put-for-all-weather” kind of eyeliner- I wouldn’t suggest this one.

Pros of Jordana USA 7 Eyeliner in Purple:

• Dense
• Travel friendly
• Lovely color
• Glides smoothly.


Cons of Jordana USA 7 Eyeliner in Purple:

• Starts fading after 3-4 hours.
• Not smudge-proof as promised.
• Doesn’t stay put for all weather. *nababana*

Will I repurchase/recommend Jordana USA 7 Eyeliner in Purple?

I will not repurchase this one. But I will try the other colors from this range. I will recommend it to the ones who love trying different colored eyeliners. It is definitely worth a shot. But don’t expect it to work wonders with fake “smudge-proof” and “no fading “claims. *scared* Try it only for the beautiful color.

IMBB Rating: 3/5

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