Shiseido Perfect Rouge Lipstick – BE 310

Shiseido Perfect Rouge Lipstick – BE 310

IMBB Sponsored Product Review

Good day everyone….I am more than happy to write this article as this would be my 100th article on IMBB. Thank you so much guys for giving me this chance and giving me a reason to buy stuff that I like. So today will be writing about a lip product from Shiseido. This is my second lipstick from Shiseido and its called Shiseido perfect rouge lipstick. The shade does not have a name on it, it only says, BE310. I know that its winter time and so dark lip colors look perfect, but I personally am in love with neutral shades these days and BE 310 is an addition to my neutral collection. It’s a perfect neutral shade, that does not pop out on lips neither it makes them washed out, but it simply brightens them up to give a more polished yet simple look.

Product quantity: 4 g / .14 oz.

Price: $ 25.00, but in India it’s available for INR 1550. I was lucky enough to get it on discount for 1364 from a site.

Packaging: This lipstick came in a metallic grey square shaped packaging. I am particularly focusing on this lipstick as the other one I have has a black packaging. It’s not a usual square shaped packaging, but has curves on each side. Now as the packaging is all metallic, color cannot be identified without opening the cap. Also as the lipstick does not have names written on it, to remember a particular color, you have to learn the numbers. I just have two of these so remembering numbers is easy for me.



The list of ingredients is mentioned on the outer packaging, but as I brought this online, I just got the lipstick without any outer packaging.

Product Description:

Rich, vibrant color that envelops your lips with just one lustrous coat. The creamy texture with nurturing ingredients improves the lips’ condition with regular use.
• Specially sculpted shape and angle designed to create a beautiful finish with just one stroke.
• Color technology: Red Illuminating Pearl, adds strength and vividness that creates truly brilliant color definition, and the instant you apply it, vibrant color blooms on the lips.
• Skincare Technology: The moisturizing effect lasts all day long with the help of Hyaluronic acid to hold moisture in, and Super Hydro-Wrap Vitalizing DE to lock it in. Lips look naturally smooth.
A new formula that provides true intense colour with all day hydration. This ultra-smoothing formula blends effortlessly for a luxurious finish. Dermatologist-Tested.
Shiseido Perfect Rouge Lipstick fuses powerful skincare with cutting-edge color technologies to create the ultimate lipstick. You will fall in love with the clear, true color and rich, full-looking finish that make these luscious shades unique.

What else you need to know: Driven by the advanced technology of Dual Optimizing Powder, Ultra-Fine Satin Smooth Pearl, and Super Hydro-Wrap Vitalizing DE, each radiant shade gives lips lustrous, all-day moisture and a protective veil that actually improves texture.


My take on the Shiseido Perfect Rouge Lipstick – BE 310

Color: As I mentioned earlier that I am in love with neutral shades, so this one is a perfect neutral. It’s neither a pinky neutral nor it’s too brown, it’s just simple nude. It’s a good shade for daily office wear. It does not have any shimmers to it and looks completely natural on the lips.

Texture: Texture-wise, the lipsticks are extremely smooth to apply; they glide on like butter on the lips and make the lips feel extremely soft and moisturized. These are non sticky and feels comfortable on lips. These lipsticks do not require a lip balm underneath them.

Pigmentation: These lipsticks are amazingly pigmented, just one swipe is sufficient to get the desired color. If a more intense color is desired, 2-3 swipes can easily be applied without making them look tacky.

Staying Power: The only thing I wasn’t too happy about was the staying power. As these lipsticks are too creamy they do not stay for a long time. 2-3 hours and these are gone, this happens especially with this shade. The other shade I have also do not stay for a very long time, but leave a slight tint on lips. This goes off completely even with a light meal. These lipsticks are transferable and this is another reason for their low staying power. Even if you drink water, some of the color is gone as it gets transferred on the glass.


Multiple swipes can sometimes magnify the lines on the lips, but this happens only when the lips are not properly exfoliated. So if you want a deeper color and are planning for multiple swipes, do not forget to exfoliate your lips, and in case of lack of time, just a single swipe is good to go.


Pros of Shiseido Perfect Rouge Lipstick – BE 310

• Good color range.
• Perfect nude for me, neither too pink nor too brown, just a simple nude.
• Does not have any shimmers, but has a beautiful shine to it.
• Very smooth to apply.
• Lips feels comfortable and moisturized even without a lip balm underneath.
• Good pigmentation, one swipe is enough to get the perfect color.
• Classy, attractive packaging and a unique shape.


Cons of Shiseido Perfect Rouge Lipstick – BE 310

• It’s a little pricey.
• Not- so-amazing staying power.
• No name mentioned on the product (we have to remember the numbers).
• Easily transferable.

Would I buy Shiseido Perfect Rouge Lipstick – BE 310 again?

I know that these are pricey; still I have no doubt in saying that I will buy these again. I love them so much that I would definitely like to try some more shades, at least 2-3.

Do I recommend Shiseido Perfect Rouge Lipstick – BE 310?

If you can spend this much on a lipstick, do try these lipsticks, they are amazing. And if you are a fan of nude lips I would definitely recommend this one.


IMBB Rating:

4/5 (-1 for the low staying power, but this is particularly for this shade)….In general I would like to give it a 4.8/5.

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11 thoughts on “Shiseido Perfect Rouge Lipstick – BE 310

    1. i bought it online shilpi…..from MedPlus Beauty…otherwise some shoppers stop and lifestyle do have Shiseido’s counters…. *happydance*

  1. Very nice and a decent shade Swati *happydance* *happydance* congrats for your 100th post *puchhi* *puchhi* *clap* *clap* *clap*

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