Fair & Lovely Multi Vitamin Cream Review

by Punam on July 1, 2010 · 45 comments

Fair & Lovely Multi Vitamin Cream

Hi Girls, here is my second review on The Very famous and widely used Product “Fair & Lovely”. If you are regularly using it then you definitely fall in love with it. Actually I was searching for the Review of Fair & Lovely on IMBB, I thought somebody must have already written but strange nobody has written about Fair & Lovely.

So I thought Let me have a privilege of writing on Fair & Lovely.

Actually Fair & Lovely is the first cosmetic product which I started using when I was in school (Strange No!!)

But I really appreciate the Fair & Lovely cream. It’s been so many years but the market for Fair & Lovely is not gone down yet.

I Just Love the Fragrance of Fair & Lovely. Today there are so many fairness products in market but as per my knowledge Fair & Lovely is the only product which is pretty old and has an experience of so many years.

There are 4 variants of Fair & lovely are available in the Market:

  • Fair & Lovely Multi vitamin
  • Fair & Lovely Ayurvedic Cream
  • Fair & Lovely Anti Marks
  • Fair & Lovely Menz Active

Fair and Lovely Image Source

You can also use Fair & Lovely as a base of your makeup. (I always use Fair & Lovely as a base and then I apply the makeup which helps my makeup to stay for longer time.)

If you apply Fair & Lovely as a base before makeup then your makeup will last for hours. Even if you are sweating it does not show the sweat on your face.

Fair & Lovely is available in 80 gm, 50 gm, 25 gm & 9 gm (sachet) packs and it is easily available in any Medical shops also.

Now Fair & Lovely is also available for Men with a name Fair & Lovely Menz Active.( Shah rukh Khan is Advertising for this Cream … interesting No ???)

Everybody should know about the product history!

  • Fair & Lovely was launched in 1978 in India. (Pretty Old Product) Fair & Lovely is sold in over 30 countries worldwide. These include countries across Asia, Middle East and Africa.
  • Fair & Lovely does not contain Alcohol. All the oil & fat used in Fair & Lovely products are of vegetable or synthetic origin only. Fair & Lovely doesn’t contain any harmful ingredients. All Fair & Lovely ingredients have been safety cleared and are all approved for cosmetic products as per local regulations.
  • All the ingredients used for the base are all widely used in personal care products globally and approved by agencies like the BIS (Bureau of Indian Standards) which work together to protect the skin from darkening and gently, safely lightening the skin.
  • Fair & Lovely also provides skin benefits in the form of improvement of skin texture and lightening of skin. This has been validated by other cosmetic manufacturers. (As per Fair & Lovely)

When to Use?

Fair & Lovely should be used 2 times a day preferably after washing the face so as to ensure that dirt, dust and grime are removed from the skin prior to applying the product.

What Fair & Lovely Says about their Products?

More than the benefits given by our technology/products are reversible (that is once the product application is discontinued), the consumer will revert back to their initial color/skin state within a few weeks. This is what makes our technology safe and unique.

The Fair & Lovely gets absorbed into the skin as soon as you rub it in gently. Fair & Lovely avoids leaving oily look. Fair & Lovely says that their products are suitable for all skin types and are not known to have any side effects.

Here are the photos of my Fair & Lovely Multi vitamin Cream

Fair & Lovely Sachet (Very easy to carry anywhere)

Fair and Lovely Scahet Before Applying Fair & Lovely Fair and Lovely Swatch What I Like about Fair & Lovely Products?

  • The most important: fragrance is too good.
  • You feel so soft after applying Fair & Lovely.
  • Fair & Lovely does not contain alcohol
  • Fair & Lovely has fewer side effects.

What I don’t like about Fair & Lovely Products?

Fair & Lovely says that their products are suitable for all skin types and are not known to have any side effects. But as per my experience it has no side effects if you are a using it regularly or once in a blue moon. One of my friend was using it regularly and when she stopped using it, she faced some pimple problems for a couple of days.

My suggestion to all the girls who are undergoing any special skin treatment is please consult skin specialist before using any fairness cream. I will definitely recommend Fair & Lovely for daily use.

Rating : :star: :star::star::star:

PS : MAC Art Supplies Collection is launching in India tomorrow. 🙂 – Rati

madam gupshup forums
Fair & Lovely Multi Vitamin Cream Review Overall rating: 4.5 out of 5 based on 2 reviews.

Momz fav

5 5 1
My mom loves this cream. Even two days back when we went to big bazar shopping she said all I would ask for is a fair n lovely n a santoor soap. She is using this cream ever since I remember seeing her

True to its claims!

4 5 1
A nice and decent daily lotion for the face.. and it did make my face fair and bright to a good extent... It keeps my skin hydrated and nourished too and I have smooth and radiant skin in the morning when I wake up!

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{ 42 comments… read them below or add one }

rashmi PTM July 1, 2010 at 11:52 am

i m sending the link to hubby darling
he has used this one more than shah rukh khan or any other model ….
he isnt fair although he is lovelly…
its a staple in his daily care routine

thanks for the review


Rati July 1, 2010 at 12:04 pm

:rotfl: :rotfl:


HD July 1, 2010 at 12:51 pm

Really Rashmi???


Ami July 1, 2010 at 12:57 pm

Welcome Rashmi 🙂
Happy to hear that


sush July 1, 2010 at 12:12 pm

Oh happy it worked for u!!!
bt i dont have much faith on Fair n lovely, i used it once or twice bt i personally didn’t like its texture,it found it v cakey n it seems like an artificial layer has covered my face.
So F n L is not for me….

Neways nice review Punam :-))


Punam July 1, 2010 at 1:03 pm

Yes Sush it worked for me.
i already mentioned in review dat if u r using it daily den u can see the difference very well.
n thanks u for response.


Rati July 1, 2010 at 12:21 pm

My granny swears by fair and lovely. Even at the age of 80 something she uses it. I never thought of using it because as as a kid I have always associated F&L as my “daadi ki cream”. I know quite a lot of people who love fair and lovely. Glad it works so well for you. 🙂


HD July 1, 2010 at 12:52 pm



Punam July 1, 2010 at 1:05 pm

Dat means ur Dadi looking very beautiful even @ d age of 80.
Gr8 no


HD July 1, 2010 at 12:55 pm

the market for fairness products can never go down in countries like India which is still obsessed with the skin color of a person n not the quality of the skin 🙂

I personally dont really like fair & lovely….havnt had a good experience with their cream

Its great that it works soo well for you!!


Punam July 1, 2010 at 1:11 pm



Punam July 1, 2010 at 12:59 pm

yes Rashmi I agree wid Ami


Mrunmayee July 1, 2010 at 2:17 pm

Hey Punam, very dtailed and well-written review… :yes: :yes:

I have very dry skin, so F & L could never moisturise it… 🙁 I think it works for people with oily skin…. :-/ :-/

Anyways, I was never into the fairness craze 😐 , so I always opted for heavier face creams like Ponds, Nivea etc. :-)) :-))

So glad you found your HG face cream…. 😀 😀
.-= Mrunmayee´s last blog ..Jovees Gold Eye Contour gel- Review =-.


Punam July 1, 2010 at 5:01 pm

Thanks Mrunmayee


neha July 2, 2010 at 1:08 pm

my friend worth dry skin used t with a moisturiser and it worked for her


Devika Rani July 1, 2010 at 11:56 pm

The best thing Fair & Lovely did was introduce a men’s line (I think the trend was started by Emami…) I don’t say so ’cause I prefer my men Fair and Handsome, but rather because it’s only fair (please no pun intended) that they too bear the brunt of society’s obsession with fair skin.

I don’t want to rant here…so I took it to the forum.

@ Punam… I really enjoyed reading your review. Everyone from my dadi to my youngest cousin swear by Fair & Lovely. They don’t get any lighter, but they do say it’s a great moisturizer and keeps pimples at bay!


Punam July 2, 2010 at 8:47 am

Hey Devika rani…
Thank u. I completely agree wid u 🙂


Lavanya Narayanan July 2, 2010 at 10:36 am

Very Detailed Review. In fact I have used Fair and Lovely when I wa in my 8th Std :-)) as per my teacher’s suggestion . I gave me very bad pimples and I stopped it then and there


neha July 2, 2010 at 1:10 pm

teacher’s suggestion 😯


neha July 2, 2010 at 1:10 pm

punam thanks for the hard work for the history u put in…really helped:)


Madhu July 3, 2010 at 5:45 pm

Hi Punam
Great review :yes: :yes:
I’ve been using Fair n lovely multi-vitamin for 3 years and its a great product for girls with oily skin……especially in winters when creams like Ponds , Nivea make oily skin look darker and greasier….Its my HG moisturiser for the winters!


Glowing August 25, 2010 at 12:35 pm

In modern world everything counts whether it is face, body, appearance or smartness. We men also have right to improve all above and if a cream like Fair and handsome Whitening Cream for Men is helping us to boost our confidence, then there is no harm in trying. Why hide from the fact?


Jess August 31, 2010 at 7:30 am

don’t these creams create the notion that more melanin equals less beauty..

is this right?

our epidermis is an organ.. and regardless of its color, it’s beautiful.. all shades, in their own way.


fitri September 17, 2010 at 9:38 pm

Halloo I’m from indonesia… I’m interest of this cream…. But as I know I can’t find that cream here., anyone know where I can buy this cream ? Many thanks


Alexandra Z. September 20, 2010 at 10:55 pm

Fairness creams have started to appear in my country too lately (Romania, that is) and it’s very unusual to see them in the store counters. Not that I have anything against them, as some ppl do look better whiter, but it’s weird since my country has always been OBSESSED with tanning! The number of solar cabins and fake tanning was humongous and it was causing a lot of skin damage and disease… I admit that I was frequenting them also in a period, but I just didn’t like that orange type of look. I can say that I am happy to have olive skin already, but sometimes it was nice to see that glowing bronze on your skin! But as I said, everyone with its preferences! 🙂

Just sharing! :rose:
.-= Alexandra Z.´s last blog .. LOTN Oriental Beauty =-.


Chink October 5, 2010 at 8:17 pm

The first time i used it was in in 11th class when i got very tanned and it worked really really well.. didnt cause any pimples and is really a great base for compact or powder. I think it is great for oily, pimple prone, combination skin. 🙂 Then later i shifted to the Ayurvedic version for many years.. worked fairly well and gave me nice color..Then i tried the Anti-Marks one and omg..my whole face broke out… I am not using Fair and Lovely any more cause lately it has been found out that especially teh Indian skin has MERCURY in it to give that glowing fairness… So didnt try it again..Although it was so good when i used it..Also a leading doctor told me that they use foetal extracts in Fair and Lovey… I think the stem cells or something is really good.. After all it is teh number one brand of cream in India.. :devil: for years..Hmm..Anybody know about it? Great work Rati..You are a pioneer truly.. :yes:


Chink October 5, 2010 at 8:18 pm

😀 oops..Sorry i meant not Indian skin I meant the Indian version of FAL..


Ruxandra November 3, 2010 at 11:37 pm

@Alexandra. I am from Romania too, but I live in Germany (buna, ce faci? 🙂 I think fairness cream is as silly as fake tanning, which by the way I also did for many years. If you girls from India would have seen me and my friends lying in the sun for hours, slathered in tanning oil, hoping to get as dark as possible, you would have fainted. Unfortunately it was all in vain cos the tan would go in 1-2 months and I gave it up cos it gave me freckles. Anyway, my advice is, love your skin as it is, not all men like fair skin. My bf is Indian and he loves when I tan. Just rock your naturally sexy tan skin and be proud of it. Trust me, many people envy it in Europe.


Nashid Khan December 11, 2010 at 2:45 pm

it works for me as well………….my face was full of acne blemish n scar…f & L cleared up evethin 🙂
but i want to tell U ppl a very interesting n tru fact. Try F&L which India manufactures for middle east I meant lyk UAE, KSA. U’ll feel the difference instantly after one use 🙂


Anupama March 29, 2011 at 10:56 am

The present day F&L is getting worse…they say that it would also remove acne now..but actually it is not the truth…now I feel it corrodes skin…after long use….


rosh July 16, 2011 at 12:52 pm


i have got some pimples on ma face, i started using fair n lovely 2 dayz back, wil it work on me ? i hv a doubt 🙁


Sonal Mishra August 18, 2011 at 8:22 pm

I had got pimples on my face after using Fair and lovely ..and can find my skin turning darker rather than improving.


Hansika September 17, 2011 at 12:53 pm

I lke fair n lovely..nw i use fair n lovely facial moist..afta i use tiz facial moist,my face luk bright…


sara September 26, 2011 at 1:50 am

a pregnant woman an use fair & lovely ? it makes any effect side for her or her baby?


indrani October 13, 2011 at 6:45 pm

I think dry skin people can use fair and lovely winter fairness it moisturises the skin n can also b used in summers . The multivitamin is not suitable for dry skin.


meimei March 27, 2012 at 11:22 pm

heyyyyyy today is ma first time visting hera! but i have been using fair and lovely multivitamin cream. pls do a review on it 4 me pls! thx a bunch!!! :happydance:


anumita April 29, 2012 at 12:53 am

ultimately it is a matter of envying others no..:P…indians want fair skin and europeans are obsessed with tan…me personally think i would be a greta beauty by european standards …what with my tanned arms and thick lips..:)..rofl…but on a serious note…fairness creams can never make anyone fair…genetic melanin content cant be changed…however tans can be removed….


anumita April 29, 2012 at 12:54 am

btw it would be great not greta…i and my keyboard hav a typo error rishta..:P


Emma May 28, 2012 at 5:39 pm

I am disappointed with fair and lovely herbal or ayurvedic. Why this product was changed i have no idea but its now raining havoc on my face after i have used it for years. Can we get the original product back?


nicole June 5, 2012 at 12:43 am

I just begun using fair and lovely (the pink box)about 4 days now. and gosh, my face is messed with rash and pimple. should i discontinue to use or give my self some few more time? am worried….


Heshani silva August 2, 2013 at 1:24 pm

do u know a face cream that removes oils in face? face cream for oily skin?


aditi October 27, 2014 at 12:24 pm

I wanna know if fair and lovely brings back your natural skin color for eg. gets rid of your tan? but doesnt make u fairer than your natural skin color which is untanned?


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