It Cosmetics CC+ Veil Beauty Fluid Foundation SPF 50 Review

Hello everyone,

As I have mentioned countless times, It Cosmetics is one of my favorite beauty brands. This review will be on another hit from their line which is the CC+ Veil Beauty Fluid Foundation SPF 50 in the shade “Medium.”

It Cosmetics CC+ Veil Beauty Fluid Foundation

Product Description:
Introducing CC+ Veil Beauty Fluid Foundation SPF 50+, a new concept in foundation and skin care that is clinically proven to brighten your complexion, improve skin tone evenness and minimize pores and fine lines, and the first to market by an American Brand! This revolutionary foundation will change the way you think of foundation. CC+ Veil has an ultra-lightweight, breathable formula that is infused with pure color pigments for buildable coverage that lasts! Drops of Light Technology brightens and color corrects your skin to provide a hydrating, luminous finish and SPF 50+ UVA/UVB Broad Spectrum Physical Sunscreen protects your skin from damaging UVA/UVB rays. Great for all skin types, CC+ Veil is clinically proven to absorb excess oils and minimizes the appearance of pores. Plus your skin is quenched and nourished with anti-aging powerhouse ingredients such as anti-aging peptides, niacin, algae, vitamins A, C, B, E, hyaluronic acid, and hydrolyzed collagen that not only give you instant benefit of beautiful skin but the long-term benefit of treated skin as well! The included non-absorbing puff applicator soothes the skin while optically blurring away imperfections and fine lines. Paraben-free, talc-free, cruelty-free!

It Cosmetics CC+ Veil Beauty Fluid Foundation


It Cosmetics CC+ Veil Beauty Fluid Foundation

My Experience with It Cosmetics CC+ Veil Beauty Fluid Foundation SPF 50:

Cushion compacts comes under one of those beauty trends that have originated in the Asian beauty market. This is my first time trying something like this and I did not expect it to perform as amazingly as it did.

It Cosmetics CC+ Veil Beauty Fluid Foundation

Packaging:  This product comes in a nice mirror finish dome compact. The downside of this particular packaging is that it attracts a lot of fingerprints. There is a cushion inside which is drenched with beauty fluid and it has a re-sealable lid which prevents it from drying out. On top of the lid, there is an applicator sponge provided. This applicator is quite unique. It is soft as a sponge and has a silky smooth surface and it works perfectly to apply this product. You press the applicator onto the sponge and apply it on your face. It does not pick too much product in one go hence you have to do a couple of dips to cover your whole face. The applicator applies the foundation on your skin without any streaks. This type of application of constantly dipping the applicator onto the sponge and then onto your face may seem unhygienic to most people out there, and sometimes even I cringe at the thought, but I haven’t had any breakouts or irritation on my face yet.

It Cosmetics CC+ Veil Beauty Fluid Foundation

It is the quickest methods that I have tried to get my full face of foundation done and it literally takes a minute. You can also use your own foundation brush if you wish. It’s also perfect to take with you on the go.

Texture/Coverage/Finish:  This beauty fluid is thin in consistency. It blends seamlessly on to skin and sets quickly, hence you do not feel any slippery sticky residue. My skin feels so soft and supple and the best versions of the natural feel of my skin. It is very lightweight and does not accentuate my dry patches, pores or fine lines. It feels very hydrating and I can totally skip my moisturizer/primer when I am applying this as it seems to do that job for me.

It Cosmetics CC+ Veil Beauty Fluid Foundation

The coverage of this product is medium. It gives the most natural skin-like appearance and finish to the skin, being neither too matte nor too dewy, but with just a hint of glow from within. It covers almost all of my skin imperfections, from slight bit of redness and uneven skin tone. My skin looks flawless with this on. My skin is fairly clear hence I am happy with the amount of coverage, but if you are someone with major skin issues, you may find the coverage insufficient. It is not full coverage by any means.

Shade:  I have this product in the shade “Medium,” which is a very good match for my MAC NW 23 skin tone. I have the shade “Light” in the It Cosmetics Your Skin But Better CC Cream, but in this cushion compact version, the shade “Medium” was a better match for me.

It Cosmetics CC+ Veil Beauty Fluid Foundation

Staying Power:  This product has decent staying power in my opinion.  My face does start getting shiny after 3-4 hours into the wear, but not in a greasy/oily sort of way, just more dewy looking. I can see this product starting to fade at 6 hours which is when touch-up is required. The staying power is better if you set it with powder but doing that takes away the glow that this product gives to the skin which is one of the things I like about this foundation.

It Cosmetics CC+ Veil Beauty Fluid Foundation

Overall, I am very impressed with this product. If you are someone who loves makeup that doesn’t look like makeup, you will love this. It gives me flawless-looking skin with just the right amount of glow without any residue feeling on the skin. I love that this is paraben free and has sun protection of SPF 50. I will totally recommend this and there is a good chance I will repurchase.

It Cosmetics CC+ Veil Beauty Fluid Foundation

Pros of It Cosmetics CC+ Veil Beauty Fluid Foundation SPF 50:

  • Travel-friendly packaging.
  • Most natural-looking coverage.
  • Sheer to medium coverage.
  • Lightweight on the skin.
  • Does not emphasize pores, fine lines or dryness.
  • SPF 50.
  • Good staying power.
  • Beautiful glowy finish on the skin.
  • Blends effortlessly.
  • No streaking.

It Cosmetics CC+ Veil Beauty Fluid Foundation

Cons of It Cosmetics CC+ Veil Beauty Fluid Foundation SPF 50:

  • The application with the sponge may seem unhygienic, but you can use your own brush if you like.
  • I feel like this product will run out fast. Hence may not seem like a good value for the price.

IMBB Rating:

It Cosmetics Your Skin But Better CC Cream with SPF 50+
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It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer
Bare Minerals Mineral Veil
Kat Von D Beauty Lock-It Tattoo Powder Foundation
Givenchy Photo’Perfexion Fluid Foundation
Diorskin Star Fluid Foundation
Guerlain Parure Gold Fluid Foundation
Givenchy Eclat Matissime Fluid Foundation
Dolce & Gabbana Perfect Luminous Liquid Foundation


9 thoughts on “It Cosmetics CC+ Veil Beauty Fluid Foundation SPF 50 Review

  1. Neha, foundations are my weakness, and with something so unique, I would want to try it 🙂 Since this is a unique technology, something that I am waiting would get launched in my favorite brand Clinique.

  2. Wow I have never seen a foundation like this! It is so luxe and innovative. I love the way how well you have explained all of its qualities. Great product, indeed.

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