It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer Review

It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer Review

Product Purchased by IMBB

Hello everybody,

Today, I bring to you an amazing product I recently discovered and I am using on a regular basis because I just can’t get enough of it. It’s the It Cosmetics No. 50 Anti-Ageing Collagen Veil Primer.

It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer

Product Description:

Why did IT Cosmetics create this product: To finally give women an ultra-hydrating dual-purpose oil blend serum that treats skin as it prepares it for makeup. IT Cosmetics worked with plastic surgeons to develop an anti-aging Serum Primer that is a true scientific breakthrough. It’s packed with 50 anti-aging ingredients that treats skin as it primes and works on all ages! IT Cosmetics creator could never find a face primer that truly reduces the appearance of visible wrinkles and dryness and No. 50 Serum Anti-Aging Collagen Veil Primer does!

What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Collagen Veil Primer is a multi-tasking luxe concentrated hydrating primer and serum in one, infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus the innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. No. 50 also prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application that will bring you joy when you feel your skin!

It Cosmetics Serum Collagen anti aging primer


Water, Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Vinyl Dimethicone/MethiconeSilsesquioxaneCrosspolymer, Isododecane, Glycerin, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG-10 Dimethicone, Dimethicone/Vinyl DimethiconeCrosspolymer, Petrolatum, Sodium Chloride, CaprylylMethicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Polysilicone-11, Titanium Dioxide, Caprylyl Glycol, Ethylhexylglycerin, SorbitanOlivate, 1,2-Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, VitisVinifera (Grape) Seed Oil, Ubiquinone, Squalane, SimmondsiaChinensis (Jojoba) Seed Oil, Sea Water, PunicaGranatum Seed Oil, PerseaGratissima (Avocado) Oil, OrbignyaOleifera Seed Oil, Niacinamide, MangiferaIndica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, ArganiaSpinosa Kernel Oil, Arbutin, Adenosine, AnthemisNobilis Flower Water, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/PuerariaLobata Root/SchizandraChinensis Fruit/ScutellariaBaicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Illite, Mica, BetulaPlatyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, OleaEuropaea (Olive) Leaf Extract, CucumisSativus (Cucumber) Fruit Extract, CholesterylIsostearate, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, CholesterylNonanoate, Cholesteryl Chloride, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananassativus (pineapple) fruit Extract, ActinidiaChinensis (Kiwi) Fruit Extract, PuerariaLobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, AchilleaMillefolium Extract, Steareth-20, MarrubiumVulgare Extract, Phenoxyethanol, GentianaLutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, PrimulaVeris Extract, MenthaPiperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, MalvaSylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium sorbate, Silica, Fish Extract, BHT, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N-Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Mussel Extract, Tocopherol, Thiamine HCl, Riboflavin, RetinylPalmitate, Pantothenic Acid, PalmitoylOligopeptide, Niacin, Folic Acid, Chrysin, CarnitineHCl, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide-7,Chlorhexidine digluconate. May Contain: Red 7 Lake (CI 15850:1).


Regularly $48, but I got an amazing deal on it and bought it for $20. What a steal right!

My Experience with It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

I can honestly claim that this is the best primer cum skin care item that I have used in a long time. I have only wonderful things to say about this product. This product has got me completely impressed.

It Cosmetics Serum Collagen anti aging primer


The product comes in a tiny frosted bottle through which you can see the amount of product left in the bottle. It also comes with both a dropper provided and a pump dispenser attached with a travel safe cap which helps the pump not be pressed among your other products and creating a mess. It is so thoughtful of the company to give you both options of dispensing the product. I myself like the pump dispenser more and have taken it with me on travel without any issues of breakage or leaking.  The product provided is just 1 oz and the bottle is very lightweight. It’s regular price is on the more expensive side, but only a tiny amount equivalent to one pump is enough to spread over the whole face.


The pearly white liquid feels so smooth when applied to the skin. It spreads effortlessly and takes a minute to get absorbed into the skin completely, after which it gives the skin a nice semi matte finish and does not impart any greasiness or shine.  My skin feels so silky smooth after I give this a minute to sink into my skin before applying makeup which spreads so smoothly on the smooth canvas of my skin created with this product.

It Cosmetics Serum Collagen anti aging primer

This product also feels very moisturizing but it still feels like you have applied nothing on the skin. Being blessed with dry skin, I find it so impressive that I do not need a moisturizer when I use this product.  I do feel it makes my pores disappear and even the little bit of lines on my skin do not seem prominent. It also does increase the longevity of my makeup and makes it look freshly applied for hours and does not make the makeup cling to my dry areas and crease.  It does have a huge list of ingredients, which claims to contain hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals. It is also claimed that this product can be use in your night time skin care routine. I do not use this product in that way as I feel that that will finish it faster and I do like its function more as a primer.


It has a very pleasant fruity-citrusy fragrance which is not overwhelming and lingers very faintly on the skin for a little while before disappearing.

Pros of It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

  • Creates a smooth silky canvas of skin when applied as a primer.
  • Does not leave a greasy slippery residue on skin. Gets absorbed fully and does not feel like you have applied anything.
  • Has a pleasant, not too overpowering fruity scent.
  • Does make my pores and fine lines seem reduced.
  • Has a huge list of beneficial ingredients.
  • I do not need to use moisturizer when I use this.
  • Can be used all year long.
  • Increased longevity of makeup and helps it stay looking fresh, does not crease or slide all day.
  • Does seem to make my skin look better and feel softer in the long run too.

Cons of It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

  • Expensive if no discounts are available on the product.
  • 1 oz is less amount provided at the price, even though very little product is required for one use.
  • No SPF.

IMBB Rating:


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