W7 24 Color Eyeshadow Palette Review

Skin Type: Combination.
Skin Tone: Wheatish skin tone.
Hair Type: Oily scalp with dry ends, wavy fine hair.

Hello IMBBians,

When I reviewed Maybelline Big Eyes Eyeshadow Palette, I had mentioned that I would be buying more eyeshadow products and W7 24 color eyeshadow palette is one of the purchases I made. So read on to know more.

w7 24 color Eyeshadow Palette

What the Company Claims:
The W7 brand provides a full range of color cosmetics. Our range contains all the staple products and colors you would expect from a quality cosmetic range. Alongside these we pride ourselves on being an innovative and fashion focused brand; ensuring we are at the forefront of the latest product developments and trends. Get the Look with this W7 versatile collection, with 24 Eye shadows to choose from for all complexions, you can obtain that natural day time glow with the nude shades or create a sultrier evening look using the Smokey shades.

Price: €7.99 (0 .8g*24 pcs)



My Experience with W7 24 Color Eyeshadow Palette:

Once I had my hands on Black eyeshadow and Maybelline Big Eyes, I learnt different ways of perking up my eye makeup. Maybelline eyeshadow was only 4 colors and instead of paying a lot, I wanted budget products and that is how I came across W7.It was decently priced and had 24 colors. They also had nude, neon and Smokey eye palette but I always prefer more options than targeting for a similar style.

open palette

The packaging is average. The cap is not sturdy and mine broke near the edge very fast and I have to tape around it every time to prevent it from opening. It contains 24 colors, 0.8g each and has a range of neutrals, pastels and dark Smokey colors. It comes with 2 applicators and is of good quality.


The colors are powder based and are shimmery. But they are soft and easy to blend. There is no much fall out which is great and it glides on easily on the eyelid. The pigmentation is more than satisfactory. The bronzes and darker colors are pretty perfect but the lighter colors look almost the same and sometimes if it goes wrong it looks ghastly! The downside of the palette is the nude colors, I guess only a professional can bring out its true colors and for someone like me who is a level up than a beginner it is very tough as all the colors look the same on my eyes and I feel if it was replaced with few more bright colors, it would have been perfect. The light shades looks similar on the palette and also on the eyes but they act as very good bases and I have been using them for this purpose.


The colors have good staying power. It stayed around 6-7 hours on my oily lids with a primer. The colors are beautiful but I like the darker ones much better. For now, I am yet to explore the nude colors but I love all the others. They are perfect for a Smokey eye or just to dab on for office wear. So summing up:

Row 1 swatches

Row 2 swatches

Pros of W7 24 Color Eyeshadow Palette:

• Good pigmentation.
• Long staying power.
• Variety of shades.
• Decently priced.
• Soft colors and easy to blend.
• Easily available.
• Perfect for Smokey eye.

Row 3 swatches

Row 4 swatches

Cons of W7 24 Color Eyeshadow Palette:

• The packaging is not good.
• The lighter colors look same on the palette and on the eyes.
• More colors could have been added.

IMBB Rating: 4/5

Will I Repurchase W7 24 Color Eyeshadow Palette?

Maybelline The Nudes Eyeshadow Palette
MUA 24 Shade Immaculate Collection Palette
Stila Dream In Full Colour Eye Shadow Palette
W7 The Cheeky Trio Bronzer-Blusher-Highlighter
W7 In The Buff Lightly Toasted Eye Colour Palette
W7 Cover Stick with Tea Tree Oil
W7 Super Pout Millie Lip Gloss
W7 In The Buff Natural Nude Eye Color Palette


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