How to Get Your Posts Published Faster at IMBB

by Sanjeev on November 22, 2012 · 151 comments

beauty writerI was listening to a discussion between the Tridevis (Rati, Jomol and Neha) today where my biwi removed an image from a review because it wasn’t looking up to the mark. I have heard several such discussions in the past about whether or not to put up so and so article because of some mistake in it. Today, I decided to publish a short guidebook on what to take care of in your review so that it gets approved faster.

Also, have you heard about FB joke- ‘My status messages are NOT about you.’ Likewise, this post is not about you or any other person. This post is meant solely to help our writers avoid confusion and get their reviews published faster on IMBB. So sit back, relax, and enjoy the ride (I don’t know why I keep saying this). :P

1. Product Reviews

  • First thing you should do when you are trying to write a product review is to use the IMBB search option (top right) and check whether or not the product has been reviewed earlier. We do not accept reviews of product reviewed earlier. If you have something to add about that product, say it in the comments of that earlier review.
  • Please go through our JOBS page very carefully. Please read everything there is.
  • Please follow our acceptable format (unless you are able to write like Neha who has her unique way of doing reviews) of: how did you come across the product, claim, price, ingredient, your skin/ hair type, your experience with the product (Most Important), pros and cons of the product, your product rating, and would you recommend the product or buy it again.
  • Many writers try to cover the word limit by doing too much of claim, price or ingredients, and a few lines are devoted to their experience with the product or pros and cons. Many a time the pros and cons given are flimsy ones. We throw many of these reviews out of the window. Please devote time to write your experience, pros and cons in depth. That’s what our readers are looking for. Remember that you are writing a review to help someone decide about that product. She can read the price, claim and ingredient on e-commerce sites also. What she needs is YOUR experience.
  • Please do not copy experience, pros and cons from other reviews on different beauty blogs/ websites. We check most of the reviews we receive for plagiarism. If we ever see a writer doing that we drop that writer completely no matter how much she apologizes or explains. If you are tampering with sanctity of reviews at IMBB, you are not welcome here.
  • Next, please edit your review for grammatical mistakes before sending it to us. Pay attention to correct Product name, commas, difference between it’s and its, etc. Write short sentences. Write only the first letter of the titles in capital letters. Keep rest of the review (including ingredient list) in small letters. Edit, edit and edit. There are some reviewers whose reviews we put up immediately because we know that those reviews would not need editing.

The second most important thing in the reviews are images. Most of the rejected reviews have problem with images. Please go through these guidelines carefully:

  • Please take clear images. That means taking pictures with a camera (and not a cellphone, which is a device for talking to people), taking pictures during daytime, and taking pictures with a white background if possible to show the swatches correctly.Please use the “macro” or “closeup” mode of your camera to take clear pictures of shades that you wish to show.Also, no flash please! We would like one clear day light picture of the true color instead of a flash and no flash picture comparison.
  • No blurred pictures. Oh, the pictures are blurred only a little? Yes mam, but no blurred pictures. You can still see the swatches? Yes mam, but still no blurred pictures. No blurred pictures, no blurrrrrred pictures, no blur…
  • Please resize the images before sending it to us. If you are using windows, save the image, right-click on it, open with Windows Picture Manager, and resize in it (find out how). Keep the width of product images between 600 and 700. If you are including lip swatches or eye swatches, keep the width of the images between 300 and 400.
  • Important instruction from the female IMBB Team- if you are doing lip swatches/ face swatches, please get your facial hair removed. If you are doing eye swatches, get your eyebrows done. If your nails are showing in swatches, wear nice nail paints. If you have scars or spots, please conceal them with concealer or foundation.
  • Please do not steal images for products or swatches from other reviews on the internet. We would drop you like a hot potato. The whole product review should be your own.
  • Try to click color of the swatches as close as possible to the actual product. The color of the swatches are very important. (I would like Rati, Nupur and Neha to add something here).
  • If your review has many images, try to make a collage of it at in order to reduce the number of images that we have to upload. Please also number the images in the order in which they have to be upload. Perhaps you can mention the image name (where it is to be inserted) in the review itself.
  • Send the images separately as attachment in the email or as a zipped file instead of placing them in the word file.

Last but not the least, please remind us of an article that you sent but was not published ONLY after two days. Sending reminders again and again clogs our inbox and we lose the posts of other writers. Please be considerate.

2. Outfit Posts (OOTDs)

We have realized how personal outfit posts are. Since everyone is very sensitive about how they look, sometimes they get offended when we reject an outfit post. Please understand that it is not personal and we are not pointing any finger at you or casting any doubt. Sometimes we just feel that more could have been done with the outfit, or that an outfit is not as colorful as we would like it to be. That is all. Our refusal is NOT a personal comment on you. Please do send us another outfit post by all means.

Here are some questions that you can ask about the outfit post:

  • Is there something special in the outfit? Sometimes, even if you are wearing good jeans and teeshirt, it’s still a jeans teeshirt outfit. Maybe you can couple it up with a good bag/ shoes, scarf etc. Make the outfit special.
  • Have I put thought into my outfit or I just clicked a picture while I was with friends/ in a party? Be serious about your outfit posts.
  • Is the background good? More than anybody else on IMBB, Rati and I know how difficult it is to go out and find a good background. Maybe you can find a corner in your house that you can use. Experiment.
  • Do I look fresh and beautiful? Yes we know it’s all about the outfit but still people are going to see how your face, skin hair etc. is looking. Take a shower, do makeup, and then get dressed. :)
  • Are the photos good and clear?

Once you start asking these questions, you are on the right track.

3. DO-it-yourself Posts

A do-it-yourself post should not be full only of instructions. You should do it yourself and take pictures and explain with the help of pictures. In short, if your post is about homemade mask, it should contain step-by-step pictures on how to make the mask. Readers should know that you have been there and done that.

Also, when you are sending in your reviews/articles/OOTD posts, please remember to write the review in a word document and attach the pics separately in a zip folder, it’s a bit convenient at our end :)

That’s it I believe. Happy Scribblings! :)

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{ 151 comments… read them below or add one }

aani November 22, 2012 at 2:59 pm

wow so clearly put …..commendable job really.


Rati November 22, 2012 at 3:01 pm

One woman took up a personal fight with me and jomol when her outfit post got rejected by the team and told us all about the beauty contests she has won. :| Please understand that there is nothing personal when an outfit or a post gets rejected. We are trying to add value to IMBB all the time. We have our reasons but that does not mean we are trying to demean you or anything. We value each one of our writers and it is sad when people take things otherwise when we dont mean anything such at our end. xoxo :))


neha November 22, 2012 at 3:25 pm

heh hain sachi :P


Nausheen Siddiqui April 18, 2013 at 12:00 am

And where did this fight happen? I tried contacting you but not got any way to reach you directly.


Sital November 22, 2012 at 3:12 pm

It is actually very good that you guys decided to make it more stricter with the rules, no doubt, it is the best beauty blog I have came across and have been following for more than one year relgiously. There are writers who actually put so much effort when it comes to writing post and are very detailed, good photos, honest reviews that even readers like us find it easy to buy or learn. There are writers like Aparjita, Surabhi, Parita etc, whose posts I always love to re-read and there are others whose posts seem copied, pasted and extremely poor photos. (We can easily know..)
One more thing, regarding OOTD. Isn’t OOTD suppose to be actually “awesome”, different, innovative and stylish. ( I do not mean expensive!!) but lately I have noticed very poor OOTD, with any hint of style or any awesomeness or any definite statement.
IMBB is best because, it covers everything and everyone and is accessible for everyone, there is no any high-end or only expensive beauty coverage, but that doesn’t mean, it should be taken for granted. I hope Sanjeev sir and all the 3 beauties would take IMBB to par excellence and congrats on the 3 years of completion. You guys are super awesome!!! You guys don’t know how much helpful and important this site is for us people. :)


neha November 22, 2012 at 3:21 pm

:) Sital Thanks so much!


Pallavi November 22, 2012 at 7:47 pm

I agree with Sital. I have been following IMBB for last two years now. Have noticed that some of the articles are very well written while others are not. And yes the OOTD quality has decreased.
Some of the OOTDs did not have anything different or inspiring.

Sanjeevji, the rules and regulations are very well defined. One of the rules which I liked is, no repeat review without additional information. And yes thank you for insisting on no facial hair and unkept eyebrows.

Love the blog.


Sital November 22, 2012 at 3:14 pm

but lately I have noticed very poor OOTD, without* any hint of style or any awesomeness or any definite statement.


sreya November 22, 2012 at 3:16 pm

this post is reallyyy helpful.. i only asked neha for about ten times wat to add and how to add images and all. neha was so polite and friendly and explained me sooo well.. i am reallyyy thankful to her.. :) :) i am bookmarking this :D thank you sanjeev ji for such a post :) how can the woman fight with rati and jomol :( u ppl are soo sweet :P


neha November 22, 2012 at 3:20 pm

:) yes, anytime sreya
and one more thing, when we writers take time to search for google images, please do send in links for the images you have picked. we cant use the article without the google image links :)


Nausheen Siddiqui April 18, 2013 at 12:05 am

If I’m not getting that IMBB auto response email on my emails then does it mean my articles are being filtered? And not reaching to your inbox maybe filtering to spam folder??


neha November 22, 2012 at 3:18 pm

Here is my two cents:
We have to see this is our blog and what we would like to see uploaded on it!
so whenever we write or send our revu, we have to picture it on the blog first and then send it across!
Secondly, we love clear day light pics, we love neat word docs and separate pics, in a zipped file, no pics inside the word doc :)n hence some writers take lesser time to be featured.

Thirdly, we love the true shade shown, we should use the macro/closeup mode that even the simplest cam has these days, so the shade of the lipstick or anything else is closer to reality

Lastly, we hate flash pics, coz it alters the product totally!
Happy writing!Thanks Sanjeev ji for overhearing :P


neetu aadya lohani November 22, 2012 at 4:06 pm

This is so nice of u all to satisfy new writers query in one go widout any complexcity.. :) I appreciate & agree to ur statements!, thanx so much for easy guidelines, m sure this is really going to be a hit for my writing habit.. :) I truely love d way u correct any mistake or words in our articles n even show interest for what we say or ask .:) am totally obsessed by all of u imbb gals.. I’ll try my best to implement all of d above steps in my future articles as well.. :)
A big hug to imbb gang for positively changing my life . :)


neha November 22, 2012 at 4:12 pm

hugs back neetu :-*


neha November 22, 2012 at 3:19 pm

n today is my peacock day jomol, three compliments by rati and sanjeev in one single day :P


jomol November 22, 2012 at 3:25 pm

A big smug Neha :smug:


Rati November 22, 2012 at 3:26 pm
jomol November 22, 2012 at 3:32 pm

Nobody complimented me on anything :((


neha November 22, 2012 at 3:34 pm

ek din to mere liye rakh do :/


nupur November 22, 2012 at 8:06 pm

jomolllll, i lub u, u r d beshtttt :D :*


nupur November 22, 2012 at 8:07 pm

but i still cant tink of a caampliment :|


jomol November 22, 2012 at 9:08 pm

Nupurizzzzzzzzzzzzz………….dosht dosha na raha…..pyaaar pyaaz na raha……:waaaaaaaaaaaaa:


jomol November 22, 2012 at 9:12 pm

tum bahoot boore ho doremon :smug:


Nupur November 22, 2012 at 9:24 pm

Aoour thummm bhahuttthhh aaaalllllsi ho nobithaaaa :D


jomol November 22, 2012 at 3:20 pm

Thank you for putting it up Sanjeevji…..from my side, I would say, please attach the pics separately in a zip folder for your reviews. It becomes a lot easier for us. Also, please click the pics in daylight only, flash pics are no good.


Surabhi November 22, 2012 at 3:42 pm

Thankooo Sital.. :D and I agree about OOTDs..


Surabhi November 22, 2012 at 3:45 pm

Oops. galat jagah reply kar internet is sooo slow.. :(

anyway jomo.. i am writing another DIY and left it in between. I can not send pics in one zip folder as it is difficult for me to send one single attachment of 500 kb or higher. I instead can send 5 different images of 100 kbs each. and other things – I think I have been taking care of them since the first day I wrote on IMBB.

So, should I send the DIY without zip..? I mean.. you know how I send the emails.. :D


jomol November 22, 2012 at 3:57 pm

Surabhi… send them exactly the way you have been sending……we have had no issues with your reviews/diys till now…touchwood!!!


jomol November 22, 2012 at 3:27 pm

Also, Kindly use a digital camera to click pics….I don’t think most of mobile pics come out clearer unless they are 10 megapixels or higher…..


sweta November 22, 2012 at 3:28 pm

Sanjeev ji,
you have summed up all the points wonderfully here.
and I second you about the outfit post, don’t want to sound controversial/rude but the number of comments Rati’s outfit post gets compared to some other shows what we readers are looking for in an outfit post :)

next I would have a small request/suggestion. At times when some improvement is needed in the article sent by any contributor, She gets the information through email reply. sometimes it is not clear that what changes are expected or there is some communication gap from either side, for such cases if both parties can do some live chat or something which can speedup the conversation and make it easy to understand the expectation from article will be very helpful. Not sure how you can implement it but I feel it may help :)


Sanjeev November 22, 2012 at 4:02 pm

Good suggestion sweta ji. Waise we normally do send emails asking the author for the required improvements. :)


sweta November 22, 2012 at 4:13 pm

True Sanjeevji but say If I checked my mail late and then could not understand what I need to do, I will reply the same and then if the IMBB members are busy with something else I may get answer next day. So here the process gets slower and not so effective. Just my personal opinion, otherwise all is well!!


Shruti November 22, 2012 at 3:32 pm

Very well written post :)
Now everyone will know the do and donts.


Rashmita November 22, 2012 at 3:35 pm

Tridevi! Lol! Very helpful post Sanjeevji, specially for new writers like moi :)


sreya November 22, 2012 at 3:40 pm

hey jomol u are sooo nice. i always wanted to talk to you (specially after reading the incident bomb in cow dung :P ) but never had the chance :D


jomol November 22, 2012 at 3:45 pm

Sreya……..thankssssssssssssss so much…….would love to talk to you too…..:P You still remember that cow dung incident……did the same this Diwali :P


priyanka s November 22, 2012 at 3:42 pm

good writeup Sanjeevji….i am becoming fan of yours…
i liked the blurred……..blurred……..statement of yours…..:)


Sanjeev November 22, 2012 at 5:53 pm

Thankies Priyanka :)


Shilpa Shri November 22, 2012 at 3:42 pm

You guys are doing fantastic jobs, you guys are so polite and humble. You answer to every query. I read your all reviews and try to comment on it. I must say I am addicted to IMBB yaar :) Keep up great reviews and OOTD. Padh ke aacha lagta hai! :)


neha November 22, 2012 at 3:49 pm
sandhya November 22, 2012 at 3:46 pm

Very useful post sir! I loved the picmonkey suggestion! i was trying ot do this with picasa but it was taking so much time! thank you so much for this post!


supriya November 22, 2012 at 3:47 pm

Thanks Sanjeevji for this article it is very useful,….. I have read some articles on IMBB especially non reviews which seem to replace closely other articles on the internet.

Also regarding OOTDs I have to agree with some others here,…I really look forward to seeing Rati’s OOTDS but these days there are many posted and some of them have nothing special …as in, I don’t feel i can get any inspiration from them…….


jomol November 22, 2012 at 8:06 pm

Hi Supriya……….point noted :)


Nidhi November 22, 2012 at 3:50 pm

I have been into makeup for a long while but was very clueless about blogging, pics, swatches, reviews etc..and IMBB team Rati, Jomol and Neha has changed my struggle into a beautiful journey..Thanks a lot guys… a very detailed post which has covered all my queries !!! Thank you


jomol November 22, 2012 at 4:07 pm

Thanks a lot Nidhi… your reviews :)


Neha November 22, 2012 at 3:51 pm

I’m going to bookmark this post…Will give a total checklist before sending anything! Compliments to IMBB for making things more perfect :)


Surabhi November 22, 2012 at 3:59 pm

Team IMBB..

One small point – how about reducing the word limit to 300 or 400 words. I mean with some reviews like creams and lotions I agree we, the reviewers, have lot to say. But while reviewing lipsticks, lip liners etc, I dont think we have much to say that needs 600 words particularly when the lippy has been covered before. Means just a new shade needs new 600 words is a little difficult for me to take care of.

Not sure if other writers face this small hitch. :(


jomol November 22, 2012 at 4:07 pm

Hmm….Surabhi…..yeah….I think Sanjeevji will answer it :)


Sanjeev November 22, 2012 at 4:38 pm

Hi Surabhi ji,

When we decided the word limit, Rati had been writing reviews for many months and we fixed the limit based on her experience. And we took the lower side of her limit. It is true that someone might have covered that lipstick in other shade earlier but your experience is still your experience. You still need to share it even if it’s similar to what others shared before. Write everything that you feel about the product. Trust me, I think the readers still like to hear it even if they have read it before. I have seen Sholay more than 25 times. I can watch it again. :P


Surabhi November 22, 2012 at 4:56 pm

Yeah! very much agreed. I too can write it in more than 600 words if I am writing about the brand for the first time.. but I face the problem when I have to review different shades from the same brand. Then finding new 600 words for the same product becomes a problem.

But I got your point and this is what creativity is. I am sure if Ramesh Sippy makes Sholay again.. he would still make it interesting enough. so yeah.. gotcha your point. Will flex my writing muscles.

Btw, Sholay is my fav too but I somehow like Deewar more than the latter.


Nidhi November 22, 2012 at 6:58 pm

Thank you Sanjeevji for bringing up this article. It helps a lot to evaluate ourselves and rectify our mistakes. And thank you to Rati Jomol and Neha for correcting and motivating us.


Sanjeev November 22, 2012 at 3:59 pm


It happens to everybody. We have seen enough of youtube, facebook and forums to know that there are weird, unsavory and negative people roaming around on the internet. Not only that, there are marketers trying to promote their websites/ products, guys trying to find girls on the internet, etc.

We want to keep IMBB clean, safe, and with a happy, healthy environment. Hence the moderation. :)


Fabida November 22, 2012 at 4:07 pm

And that is exactly how we want IMBB too!!! Thank you guys for taking the trouble to make this a safe place!


kritika November 22, 2012 at 3:59 pm

i totally agree with sital.. thanx sanjeev sir for putting this article.. i am a passive reader of imbb and never write a post but thn also i read this article thoroughly bcoz evn i agree with the points mentioned in this article an sital’s comment.. i wanted to tell ths but never dare to do that.. writers should understand that its not the no of post that matters,but the quality of post.. sometimes passive readers like me dont find a post useful and we dont even open any posts from that writer in future.. pls writers do consider all the points mentioned in this article it will only going to help us..the whole imbb team is super awesome.congrats to you guys on three years of completion..


sreya November 22, 2012 at 3:59 pm

actualy i am new to imbb and read all about it in a old post… just loved reading the incident :P :D i will ping u and rati in fb :D


Fabida November 22, 2012 at 4:05 pm

Thank you IMBB Team for this post!! I’m sure this has cleared a lot of doubts and confusion from either end :-). Congratulations again to you guys, and let’s hope everyone takes care so that IMBB reaches higher levels!!


Shilpa Shri November 22, 2012 at 4:06 pm

I want to ask one question here admin that how can I put my pic here?? Like nidhi, surabhi and all have given. Sorry for this query but wanna know :(


Sanjeev November 22, 2012 at 4:12 pm

Gravatar [dot] com :)


Samantha November 22, 2012 at 4:12 pm

Go to and upload a pic. Use the same email id you have used to comment here. That’s it! :)


neha November 22, 2012 at 4:13 pm

Hi shilpa
you can log in to with the same id as this and upload ur pic there :)


Shilpa Shri November 22, 2012 at 4:16 pm

Hey thanks all for explaining! I am so happy :) :)


vini November 22, 2012 at 4:11 pm

I think this is a must read article for me i think
I hav to write in deep regarding my experience rather
than just keep it simple and sweet..!!!
This article helps me a lot, thanx a lot Sanjeev ji
I think the way u describe everything in this article is the correct way to describe anything..!!!
Yea i agree copying or using new words in pros and cons make post interesting
and the way one should the post is also imp.. Thanx for all the tips once again…!!!


vini November 22, 2012 at 4:12 pm

Coping pros and cons make article less interesting *


supriya November 22, 2012 at 4:16 pm

Sanjeeviji I have a small doubt….

With the ingredient list I hope it is ok to copy from the original website without typing it out ….some websites do not have ingredients so have to be typed out but if there is a list is it ok to copy only that ?



Sanjeev November 22, 2012 at 4:24 pm

Yes but in small letters please. Not in capital letters. Capital letters ARE SIMILAR TO SHOUTING ON THE INTERNET. Hehehe, rest you can certainly copy the ingredients. :)


Nidhi November 22, 2012 at 4:16 pm

Shilpa even i had no clue about that ..but then i was told by imbb to check out you can upload any pic of your choice easily:-))..and make it you avatar picccy….heheh it is not at all difficult..Give it a try!!!


Shilpa Shri November 22, 2012 at 4:29 pm

Hey Nidhi I have done it. :) Hope it works! Thanks


Nidhi November 22, 2012 at 5:19 pm

Hehehe it has worked..Good job Shilpa!!! :-)


sreya November 22, 2012 at 4:27 pm
Shami November 22, 2012 at 4:33 pm

Many times i thought of writing reviews, but i dont have digital camera, so i refrained myself from writing.. good thing i did :)

Agree with each and every word of the post Sanjeev ji :) Quality is a must!!


Sanjeev November 22, 2012 at 4:46 pm

Lol Shami ji, there’s a better way to go about it- buy a camera and review products. :P A camera would anyhow help you click your personal moments. You should buy one anyhow, if not for the sake of reviews. :)


Shami November 22, 2012 at 4:53 pm

Sure :)
Cant stop laughing on reading these line

“No blurred pictures. Oh, the pictures are blurred only a little? Yes mam, but no blurred pictures. You can still see the swatches? Yes mam, but still no blurred pictures. No blurred pictures, no blurrrrrred pictures, no blur…”


Sanjeev November 22, 2012 at 6:03 pm



Abeer Mubarak November 22, 2012 at 4:45 pm

Hey this is a useful article especially when I m sooo anxiously waiting for my post to be published..I just wanted to know that I had written a product review 7 days back got a confirmation mail too as to if the review isn’t published in 3-4 days to send a reminder…I have done that also ..but still it hasn’t been published :( .could u look into the matter as to wat went product was yardleys fruit sensation spray ….


neha November 22, 2012 at 5:12 pm

Hi abeer
please send it today we will download it :)


Arja November 22, 2012 at 5:10 pm

Hehe , it must be quite a meticulous job to keep a blog untarnished , ethical and immaculately polished and so to make things easier I`ll definitely keep these guidelines in mind. (even though I dont write very often. ) Imbb has always been a reliable blog with a very active and helpful forum with approachable admins , and that is why it`s popularity has been growing by the minute. ^_^


jomol November 22, 2012 at 8:04 pm

Arja…..thanks :)


Abeer Mubarak November 22, 2012 at 5:19 pm

Ohh ok sure


aparajita November 22, 2012 at 5:21 pm

this is soooo helpful! i have bugged rati, jomol and neha SO many times with totally stupid questions and never even for once they have been impolite with me! i love you guys sooooo much! thanks! <3 :)


Abeer Mubarak November 22, 2012 at 5:28 pm

Hey neha , just sent u the mail again.. :) Hoping to get it posted soon..thanks


Sanjeev November 22, 2012 at 5:52 pm

Hi Shivani,

Don’t worry, we have some mechanism in place to take care of this automatically. So don’t worry about people copying our posts. :)


Shweta November 22, 2012 at 6:40 pm

Sanjeev…. I have to compliment you on your communication skills .. Just a suggestion.. Have u ever thot of taking public speaking and communication classes! Lambi line lag jaayegi bahar .. I come from an industry where communication os of utmost importance and i have never ever seen such clear communication before! Kudos!


Sanjeev November 22, 2012 at 6:46 pm

I am a Math teacher Shweta and regularly address class of 40 to 60 to 350 students (last when taking seminars). That is all the public speaking I do. In person, I stay quiet and brooding because my mind is always alive and busy. I think I write better than I speak. :)


Shweta November 22, 2012 at 7:50 pm

Math was my worse subject! Im used to talking as i was in a service industry for a better part of 8 yrs! I loved this post !


Shweta November 22, 2012 at 6:43 pm

My comment is in moderation


jomol November 22, 2012 at 7:59 pm

Shweta rescuing if it has not already been rescued :)


sanhita November 22, 2012 at 7:06 pm

My initial 2-3 posts were readily accepted by IMBB but somehow my last two posts never saw the light of the day!! :( Now I am really disheartened and don’t feel like writing any more articles for fear of rejection! I have a small suggestion, if it is not very difficult why don’t you guys write back a two line note to the writer so that she understands where her fault lies and may be she could work on her slip-up and come up with better posts in future. :)


jomol November 22, 2012 at 7:58 pm

Hi Sanhita,

We have so many mails dropping in that your mail easily might get lost. Please do send in reminders, we do not want any good writer to feel unwanted :) Please do resend :)


jomol November 22, 2012 at 8:02 pm

Deepika, we do reply to mails most of the time, but you guys also keep on sending reminders because as we said, its easier for your mails to get lost in a pile :)


jomol November 22, 2012 at 9:01 pm

Hi Deepika,

If we were to sort out all the mails that we receive into folders, subfolders and put so much energy into it, there would be hardly any post that would come up on IMBB. Just making it easy for all of us, please send us reminders if the articles don’t come up within a time frame :)


Sanjeev November 22, 2012 at 8:11 pm

Hi Sanhita,

I believe our automatic replies contains the message that if we don’t put up your reviews within the specified time send it again with ‘Reminder’ marked in it. Send it again after that you have to. We would certainly reply if for some reason we are not putting up the review. We do not have a dedicated person for replying to emails. All of us are busy managing IMBB and uploading posts and we sometimes forget to reply even with best of our intentions.

But if there is a crunch of time I would always want my team members to manage IMBB and upload first and then reply to emails. The blog would always take preference over emailing.


sanhita November 22, 2012 at 11:31 pm

Thank you Sanjeevji and Jomol for replying and thanks Deepika for seconding me. Team IMBB is sooo polite and sweet that I keep coming back to you no matter what! I really had no idea that how many mails hit your inbox each day. I did send a “reminder” mail for each of my unpublished reviews but didn’t want to pester you guys anymore and thought maybe they were not “good enough” for your blog standard!! I will re-send them soon. :)


jomol November 22, 2012 at 7:56 pm

Hi Deepika….checking your article and it will come up soon :)


Naina November 22, 2012 at 8:05 pm

Bang On !! And again you strike the right chord Sanjeevji.

Totally agreee with all the pointers and though I have written many posts, I can still pick up points to improve. Its kinda scary (in a good way) the amount of hardwork that goes into managing what seems to others as a lively and fun place to be. Kudos!


Naina November 22, 2012 at 8:09 pm

Moderaaationnn ??? kyyyuuuuunnn ??? Keh do ki yeh jhoooth haii !! :P :P :P


jomol November 22, 2012 at 9:02 pm

Yeh sab sacch sacch hai :P


Naina November 22, 2012 at 9:07 pm

areyyyyyyyyyy I was talking about moderation !!! The post is totally ‘satya vachan’ :P
Jomolzzz i mished you around! Kahan gayab the aap ??


jomol November 22, 2012 at 9:11 pm

Main….tamil nadu gayi thi…..Vailankanni trip…:)


Naina November 22, 2012 at 9:24 pm

ooooo… I had never heard of Vailankanni before, googled it now. The Shrine looks so serene and the architecture is so gorgeous.
I also want to go on a trip :(


nupur November 22, 2012 at 8:12 pm

jomol, Rati,,, sab samjhdaari se bharpoor baatein toh sanjeev ne likh di ab mai kya likhun :P


Nupur November 22, 2012 at 8:51 pm

Okay, I would like to mention a few points which I can think of at d moment :D

1- About the pictures- I like reviews with “crisp clear pictures”. Now you don’t really need a professional/ DSLR for that, a camera with even 7-10 mps will do a great job only if u can learn a few basic, simple techniques. I remember I used to take about 100 pictures (not kidding) for 1 review and then shortlist 4-5 out of those for my review.

2- For products like lipsticks, glosses or even foundations; please include a proper image of the swatch. Reason- there are a lot of people who shop a lot online (including me) and lookout for swatches before ordering a product. Thus, A review w/o a proper swatch will not be as useful.

3- I believe not everyone is blessed with extraordinary writing skills, so stay as much simple with your words as you can, just make sure there are no grammatical/spelling mistakes though.

4- Do not pester Team IMBB about the status of your reviews (u can mail/ping/bug me instead, I have All the time n patience in this world :P)

5- Last and most important, if you put in efforts in your work/reviews, it won’t go unnoticed!

Happy writing girlies :)


jomol November 22, 2012 at 8:59 pm

Nupuriz………………thankoooooo fraand………moojse fraandsip karogi???


Nupur November 22, 2012 at 9:15 pm

haan haaan zomol, mai tumshe dubara franddship karne k liye ready hu :D :*


jomol November 22, 2012 at 9:24 pm

Nahin chahiye mooze fraandsip……I read your commments upar…..dosht dosha na raha….pyaar pyaaz na raha….kattiiiiiii :(


Nupur November 22, 2012 at 9:37 pm

bahut soch wichar karne artharth mere medulla oblangta mei bhisham aandhi aane k baad mei yeh k baat kehna chahti hu k jomol, mai tumhare hassya ki shakti se adhyadhik prabhavitt hu :)


Sanjeev November 22, 2012 at 9:40 pm

Ye caampliment that ya raat ko tv par ‘easy slim’ type koi teleshopping ka ad? :P


Nupur November 22, 2012 at 9:43 pm

lol, yeh bas zomol aur mere vichitrr-rahesmayi vartalap ki 1 jhalak,
only she can understand this completely n quickly :P


Sanjeev November 22, 2012 at 9:24 pm

Furfurriya, liked the last point. Very true. All the good reviewers are instantly noticed and promoted. They earn a lot of respect and trust also. :)

Jomol Peacock James ka caampliment kidhar hai? :P


Nupur November 22, 2012 at 9:39 pm

sanzeeevvvv,,,,,sirif lasht point :( *insertsidefrownwalasmiley* maine toh shab points bhot mehnat se likhe they *waaaaaaa*


Sanjeev November 22, 2012 at 9:41 pm

Oh? ruko baaki chaaron bhi padhta hoon fir… ;)


Nupur November 22, 2012 at 9:50 pm

haan pleeej :D


Triya November 22, 2012 at 8:25 pm

This is really helpful :) Bookmarking this!
A lot of doubts cleared! It’s better to make everything clear before any hassles ensue.
Thank you so much :)


kirandeep November 22, 2012 at 10:56 pm

dear IMBB , hi . I have sent so many mails but received no replies back . kindly check.


Ida November 22, 2012 at 11:13 pm

I really love this post. :) I think it should be ‘pinned’ somewhere so it can easily be seen or found…maybe add a link to it on the Jobs page? Just a suggestion. :)

I’m guilty though of not having my brows done when doing eye swatches…hehe…


Sanjeev November 23, 2012 at 1:00 am

Had already thought about adding this in the JOBS page Ida, would be reconstructing the JOBS page soon and add this. I think you should also copy and paste this on Filipina :)


Mayuri November 22, 2012 at 11:43 pm

Wow!! such nicely drafted article. Thanks for these clear instructions Sanjeev Ji.. I still remember the first time i sent a review to IMBB, i had messed it up, sent images in word file, missed few things here and there but the team was amazingly helpful and i got all follow up points through mail which needed to be done to correct my review! I even remember 1 of my reviews not getting accepted due to unclear images but when i send clear images again, it was immediately put up. Rati, Jomol, Neha, Sanjeev Ji you guys are doing a fabulous job and have been very considerate and helpful throughout. I love IMBB!! Thanks a lot.. keep up the gr8 work.. hugs! :)


Aarbee November 22, 2012 at 11:55 pm

I completely held my breath and read this article Sanjeev! Undoubtedly one of the best and much awaited posts on IMBB – it answers so many questions I’ve had! And I am totally guilty of writing in everyday to check when my article is going to be published. Neha and Jomol can vouch for that as they’ve had to put up with it ;P So, ladies a heartfelt thank you for being so polite, sweet, and patient with me. Also, I usually like to include some funny snippets or personal experience in my articles that are not really relevant to the product review – is that ok?


Kinjal November 23, 2012 at 12:19 am

I am so thankful to u Sanjeevji.. As i am new comm-er, this is really helpful to me :-). know all my doubts are cleared.


Vinita November 23, 2012 at 10:47 am

IMBB Team is soooo sweet n polite, they always help me out with my reviews.
Thank you Team


dharani November 23, 2012 at 12:33 pm

hi mr sanjeev ji…so sweet of you to help us like this, very informative posts really helpful in getting reviews published soon…you mentioned about facial hair and eyebrows getting done…its a really nice thought..but few of us , some one like me i have allergic reactions in facial hair removal like bleaching, plucking and threading all that…believe me i tried and tried after imbb suggested to get better swatches that’s actually one of the reasons i didn’t send lip swatches at first…with due respect ( i am not being rude, merely requesting) so all i am asking is to be considerate of someone like us who have problems with that.


Sanjeev November 28, 2012 at 12:08 am

Hi Dharani,

Hard though it may seem but the reviews/ swatches etc. are for the readers, who come looking online for these in order to make a decision. It’s not right to sacrifice quality of posts at IMBB.

So I DO understand but I would still have to say no. I’m really sorry.


dharani November 23, 2012 at 12:36 pm

and also we are not able to see any pics today on imbb through mail and on the site as well/ any prob guys?


Arch November 24, 2012 at 6:49 am

Awww i came this morning to check once again how to write a post here and if any rules has been changed because it has been a long time since I wrote an article here. This post says it all.. Great.. Helps me a lot since i was going to do a DIY post.. Thank you. IMBB TEAMS rocks..

You guys have created an amazing platform for us to read, share and enjoy.. It feels soooooo gud that the reviews in this site are not fake or anything. We can actually trust and be sure that it is not. IMBB team has worked so hard on keeping it real and awesome. One can see that very well.. GO TEAM IMBB… Dont stop rocking our world.


Reema November 30, 2012 at 1:11 pm

Thankyou for the great informative post Sanjeevji.. I had sent my first article a month ago and was waiting for it to publish it… now i know my mistake – had intersted the images inside the word doc.. :( oopzzz!!!


khushi February 1, 2013 at 1:20 pm

This post helped me a lot for my article to get selected quickly. Thank u so much IMBB.
love u a lot. it’s because of u guys,my love for lipsticks have grown manifold :) :)


Jayshree March 23, 2013 at 3:37 pm

Love reading others post and hence want to see my post on this as well. hope my article dosnt get rejected this time. kindly also let me know what’s wrong if not posted.


nausheen April 10, 2013 at 12:01 am

When you read someone’s review and find it to be rejected then why not replying her that the article is been rejected. I have sent my review earlier but haven’t got any response to my email. I have waited for 3-5 days to send it in Reminder as per your instruction but didn’t get any response, which is a heartbreaking experience.


nausheen April 10, 2013 at 12:21 pm

help me sanjeeve sir :(

When you read someone’s review and find it to be rejected then why not replying her that the article is been rejected. I have sent my review earlier but haven’t got any response to my email. I have waited for 3-5 days as per your instruction but then also no response :(.I fulfilled all the requirement of the article but then also it did not get published..and i dind’t even get to know that why my article has been rejected..its really heart breaking for me :(


neha November 22, 2012 at 3:47 pm

Anusha Rati creates author ids and hence meanwhile we write the name of the author upfront at the start of the review till then, and later it is changed 100%


Rati November 22, 2012 at 3:54 pm


We dont take credit for any author. If that had been the case we would have not been creating authors when we had been paying them for the articles. It’s quite rude of you to say such a thing.

When the authors are new, it takes us a while for us to create new authors and once they are created, all the articles go under the author’s name only. When the new author id is not yet created, the name of the new author is ‘highlighted’ right on top of the post.

No one takes credit for someone else’s work on imbb. Sad to hear this coming from you though!


Samantha November 22, 2012 at 4:08 pm

I have sent in many reviews, back when I was a regular writer, and not even once has any article of mine been credited to someone else. Sometimes it goes under another author’s name, but that’s by mistake, and you can always comment under that article to have it rectified at once. Also, as Neha and Rati have said, the name of the author is always there right before the post begins, in case the new author’s id is not yet created.
From what I have seen over the past 2 years, no one on IMBB takes credit for writing a post written by someone else.


atika November 22, 2012 at 9:18 pm

Hey Anusha! The team would definitely not take credit for the work you do. Sometimes, the team members put their names while updating the article. For example, when Rati updates a certain guest post, it might read “so and so article BY RATI” and the name of the guest author would appear IN BOLD LETTERS below that, AT THE BEGINNING OF THE ARTICLE.
I’m definitely not sure which article you are talking about, but if your name was not mentioned, then you must acknowledge the fact that IMBB is a HUGE blog where tons of articles go up each day. It is also at the same time, a company which is handled by humans, where a small little error could be granted. It, in no ways, means that someone else took the credit away for the hard work you did.
I’m pretty sure that you meant no harm while clarifying your doubt, but you must also know that your query was a little inappropriately worded.
Regards. :-)


Surabhi November 22, 2012 at 4:03 pm

Also.. I have noticed that if the author is new, team IMBB mentions the name of the author right before the article begins .. so I think the article very much belongs to the author.

And sometimes when the author’s name is not published or is published wrong, they immediately correct it. so when it comes to credits, team IMBB ROCKS!!!


jomol November 22, 2012 at 4:04 pm

Hi Anusha,

Its a bit unfortunate that you have had that doubt. If the author hasn’t yet been created, we always remember to mention “by Anusha” or such thing. Even if by mistake we have left out or mismatched the name of the author with another person’s, our writers have been kind enough to write in a mail and inform about it and in each instance, the changes are made immediately. Please do mention if there is any review of yours that has been charted under another author’s name :(


Sanjeev November 22, 2012 at 4:04 pm


Please don’t think or hint this. We try to put the best picture from the review on Facebook. Simple as that. :)


jomol November 22, 2012 at 4:05 pm

Aying…..I always choose your best pics for FB…..


neha November 22, 2012 at 4:06 pm


love u surabhi


neha November 22, 2012 at 4:10 pm

Thanks sam :-*


Rati November 22, 2012 at 4:11 pm

anusha, we have rectified the author’s name. It was something that was missed on our part. But be rest assured, we never take credit for anyone else’s work.


neha November 22, 2012 at 4:11 pm

if by mistake we use some other author id, we would be glad to change it within seconds because it is clearly a mistake!
please always leave a comment or drop in a mail and let us know if we are at fault!:))


neha November 22, 2012 at 4:20 pm

Hi Anusha :)
Sorry if we missed out the comment you dropped about change in the author id :)
We will be more careful next time.


Sanjeev November 22, 2012 at 4:22 pm


The observations could have been made without hinting that IMBB team members take credit for reviews. Trust me, all IMBB team members get enough appreciation from everyone and they don’t need to steal/ claim others’ reviews.

IMBB is not perfect, and we are the first ones to admit so. Despite increasing our team size everyone is overburdened with work. Mistakes happen. Please get them corrected. If once is not enough, then keep asking till they are corrected rather than assuming the worst. :)


sweta November 22, 2012 at 4:23 pm

It happened with me sometimes that my post was linking to some other id or someone else’s review was coming from my Id. For such thing whenever I mentioned the same to IMBB team via comment or via mail they responded quickly and corrected too.

when it happened first time with me I was little surprised that what’s happening, but now I don’t as I know they will rectify that As soon as they notice it :)

When IMBB team trusts us by giving us a platform to show our love for style, makeup and writing skills (and we are paid for the same) then we also need to trust them back… !! :D


Surabhi November 22, 2012 at 4:37 pm

Sanjeev ji.. me becoming fan of your communication skills. You can be very good negotiator. You should definitely go for your ultimate goal – MBA at Harward :D


poorva November 22, 2012 at 4:58 pm

aww that is true! u guys get so much well-deserved love from all of us :) though, ive never written for imbb ‘yet’ , even as a reader ur work always appears awesome :) keep it up :)


Sanjeev November 22, 2012 at 4:44 pm

Hain? Then why does my biwi gets the upper hand in every discussion? :P


Surabhi November 22, 2012 at 4:49 pm

Kyounki wo biwi hai.. and biwi ka hand hamesha upper hota hai.. :P


neha November 22, 2012 at 5:14 pm

rofl :P


Sanjeev November 22, 2012 at 6:06 pm

Anusha ji, queue mein aayiye :P Yahan khoon kharaba ho jayega IMBB Team membership ko lekar :P


Jabberwocky November 22, 2012 at 8:08 pm

I am going to jump in and shower my love on team IMBB too. Not only do they always meticulously credit the author but are nice enough to replace your real name with some loony pseudonym if you want it. (I got it done. :D) I think the very fact that team IMBB is managing such a vast portal with so much diligence is commendable. Can’t blame them for a few bloopers here and there which they don’t take long to correct anyway. ;-)


jomol December 10, 2012 at 8:49 am

Jw, Atika….thumbs up ji :*


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