Estee Lauder Pure Colour Love Lipstick Up Beet Review

By Orianna Jessica Dcruz

Skin tone: medium-olive

Hello, IMBBians!

This is a review I have been excited to write ever since I bought this lipstick! It’s a part of the Estee Lauder Pure Colour Love range, which was recently launched. I believe the entire range consists of 30 shades with different formulations like matte and creamy etc. I actually bought this one from the airport at Kuala Lumpur (results of a few hours of stopover). I wanted the shade Strapless but they didn’t have it in stock, so I went ahead and bought the shade Up Beet instead.

Estee Lauder Pure Colour Love Lipstick Up Beet Review

Price: INR 1900 in India
Product Description:
• There are no rules in Love.
• Color. Create. Customize. Fun, daring lip color with good-for-you ingredients that help smooth lips and renew moisture. In four fashion-forward finishes:
• Cremes, Chromes and Shimmers have a deliciously balmy texture.
• Mattes are bold, vibrant, rich and long-lasting, feel weightless. Keep that “just applied” look for hours.
• Mix, remix, create your look. There’s so many ways to Love.

My Experience with Estee Lauder Pure Colour Love Lipstick Up Beet:

Up Beet is just like the name suggests, a beetroot purple. This shade is sure to lift your spirits if you want a nice pop of colour added to your makeup. In the tube and when swatched, it looks like a much darker burgundy shade; but on the lips, it applies like a lovely beet tinted purple. While you can’t see it in the bullet or the swatch it does have subtle violet sparkles in it. I feel the colour is quite similar to MAC Rebel Lipstick.

Estee Lauder Pure Colour Love Lipstick Packaging

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The packaging is so pretty that it stands out from all my other lipstick tubes. The tube is gold and circular from inside with clear plastic in a rectangle over it. But the end is not covered in the plastic, which is the part you pull out for the lipstick bullet. The plastic bit has “Estee Lauder” engraved on it. The bottom of the plastic cover has a circle with the shade name and number. The circle is the same shade of the lipstick but, in my opinion, the actual lipstick is a bit lighter.

Estee Lauder Pure Colour Love Lipstick Up Beet Packaging

The lipstick bullet itself is so unique. It’s diagonally flat from two ends and has an edge on the top. Quite frankly, I feel this is genius since the sharp edge can be used to color the outer lines and corners of the lips. Even on days when I choose not to wear a liner it gives me a defined finish.

Estee Lauder Pure Colour Love Lipstick in Hand

This is an ‘Ultra Matte’ lipstick and it does live up to the claims. The finish is powdery matte. But the colour isn’t completely opaque until you go over it with two to three swipes. Since it’s matte, I thought it would be completely opaque but it’s about 85% opaque. I honestly expected the pigmentation to be a little stronger. It tugs the lips slightly but it’s not bothersome.

Estee Lauder Up Beet Lipstick Bullet

The lipsticks stay for about 6 hours, which is pretty good. It survives light meals completely and fades a bit if you eat something oily or greasy or have a heavy meal. A lip liner adds about two hours to its staying power. It does leave a light purple stain after fading but after fading some small unflattering particles remain at times. This can be easily fixed by reapplying as it won’t cake up even with a few touch ups.

Estee Lauder Pure Colour Love Lipstick Up Beet Swatch

My favourite thing about this lipstick, though, is the scent. It smells like my favourite dessert – cupcakes. At first, I thought it was scented like caramel but nope it’s more like cupcakes. I thought I loved the light vanilla fragrance of MAC lipsticks but I absolutely LOVE this. The smell does, however, fade after a few minutes of application.

Estee Lauder Pure Colour Love Lipstick Up Beet Lip Swatch

Estee Lauder Up Beet Lip Swatch

Pros of Estee Lauder Pure Colour Love Lipstick Up Beet:

• Cupcake scent
• Lipstick bullet has been shaped efficiency
• Fancy packaging
• Non-cakey
• Non-drying
• This shade is unique and flattering

Cons of Estee Lauder Pure Colour Love Lipstick Up Beet:

• Feathering after fading

IMBB Rating: 4/5
Summary: There’s almost nothing I don’t love about this lipstick. The colour, the formula, the packaging, the scent – I’m a huge fan of everything. I would definitely like to try out other colours from this range now.

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