Importance of Facial Serums

Importance of Facial Serums

Importance of Facial Serums

Serums are the latest rage in the fast growing skin care segment. The CTM (Cleansing, Toning and Moisturizing) routine is now CTSM (with serum serenely placed). These beauty products first made their mark about two decades ago and since then their popularity has only grown manifolds.

What are Serums?

Shahnaz Husain Face Serum

These are highly-concentrated products based on water or oil. They contain substances that are 20 times more biologically active substances than many ordinary creams that we generally use. These are known for faster, better and deeper penetration in the skin and thus giving faster results. Because of the high concentrated ingredients present in the serums, they are fast absorbed in the skin. Β They are oil or water based and their texture is just like that of a gel or cream. The serums are mostly oil free in texture which is why they do not leave a greasy feel on the skin.


Why Should You Use Serums?

Pond's gold radiance serum

The reasons to use serums are many. They are used to brighten the skin, to prevent ageing, acne, etc. Based on the work they do on the skin, they can be classified as:


  • Revitalising and rejuvenating.
  • Moisturising.
  • Nourishing.
  • Anti-inflammatory.
  • Soothing.
  • Anti-stress.
  • Lifting up (anti wrinkle).


Do I Need To Use a Serum?

Anyone! Β Yes, a teenager can use it to solve her acne problems while a middle-aged woman can use them to lift up her skin and make it tighter and younger in look. At the same time, a man can also use serums to avoid post shave inflammation.


How To Use Serums?

One can apply serums directly on the skin after proper cleansing, but one has to note the following while using serums:


  • After applying serums, always follow up with a face cream. You must always use a cream after applying a serum. The use of the cream creates a protective layer on the serum and does not let its substances evaporate. It conserves its properties and helps it work better on the skin. While on the other hand, a cream also works better if applied over a serum. In a way, they both complement each other on skin.
  • It is better to apply serum in the night as it will work faster in night when your skin is free of pollution and relaxes.
  • It is advisable to use a toner before applying a serum as a toner opens up the pores and helps in the absorption of the serum.
  • It is better to massage the serum onto the face with fingers. Take a little amount and gently massage for 30 seconds on the face.
  • People with sensitive skin should use these carefully. As they contain active and concentrated ingredients, they can irritate sensitive skin.
  • Last but not the least, one should use serums in courses. You can do three-four courses of serums in a year.


What Type of Serums Available in the Market?

There are many commonly available serums in the market. Some of them are Lotus whitening serum, Pond’s Gold Radiance serum, Olay Regenerist Serum, Kaya Skin Clinic’s Serum, Olay White Radiance Serum, Biotique Ageless Lightening Serum, L’Oreal youth code serums, Tatha Face serums and many more.

Image Sources: 1

How To Make Vitamin C Serum At Home
Lotus Herbals Whiteglow Skin Brightening Whitening Serum
Shahnaz Husain Saffron Skin Serum
Anew Retroactive Repair Eye Serum
Ponds Age Miracle Concentrated Resurfacing Serum
Skin Food Gold Caviar Serum
Nurture Protect Moisture Boosting Serum
L’occitane Shea Fabulous Serum
Oriflame Time Reversing Instant Illuminating Serum
The Body Shop Vitamin E Moisture Serum


63 thoughts on “Importance of Facial Serums

  1. Very informative article πŸ™‚ I have a small query though. I am currently using the Anti-Blemish set from Clinique for my skin ( I have terrible breakouts and it’s working well so far :)) I use the soap, toner n moisturizer and then apply the spot treatment gel which has been reviewed on top of the pimples. Do I need to apply the spot treatment gel after toning n then apply the moisturizer? Please help πŸ™‚

    1. I think you should use the gel and then cover it up with the moisturiser. Moisturizer is usually the last step in every skin regimen. So, I think use the gel and then the moisturizer. Or may be do it for 3-4 days, watch the effect and then change the sequence if needed.

  2. thanks for this really useful info. I have used serums in the past wth no luck but after reading this now I know I was using them all wrong. Wasnt aware of ‘how’ to use them till now. the Body Shop one looks promising..

  3. i have only used the Kiehl’s midnight repair serum till date.While i liked the concept i find them difficult to use for some odd reason. :methinks: Very useful article Surabhi πŸ™‚

    1. Hi Ragini..

      I have dry skin so dunno if creams that suit me would suit you too.. but so far I have been lucky with Body shop shisho white serum and Ponds age miracle serum

  4. Hey Great article! Didn’t know all this about serums!!
    I’m planning to buy the WhiteGlow one asap! πŸ™‚ :heart:

      1. Oh no!! I had the other products from this range ..mask,scrub and micro emulsion lotion overall good….. Any decent serum for blemishes and spots :'( ??

  5. Quite informative article Surabhi :yes:
    Am using Shisiedo serum from a month it as a part of my Feb Blisscovered visible results till now :nababana: Will try TBS soon :woot:

    1. Hi Deepshikha..

      Thanks yaar you told about Shisiedo.. I used Lotus white glow.. but no results at all.. πŸ™ I am also planning to switch to TBS..

  6. hey Surabhi, nice informative article. i would just like to add one more thing. whenever a person uses serums, a sunscreen is a must for them. even if they are at home, in daytime after bath or after washing face in morning they must use a sunscreen, as serums are concentrated so it’s actually a treatment done on the skin, so skin becomes slightly photo sensitive, i mean sensitive to sunlight. otherwise all your effort of using a serum goes in vain.

    1. Hey Tejas.. thats a very valid point but I think since we cover it up with a moisturizer.. its photo-sensitivity kinda diminishes. But anyway, thanks for the great point. I will certainly keep it in mind.

  7. Great article, Surabhi! :woot: I never knew how beneficial serums are for the skin. :preen: Please post more on appropriate kind of serums according to age and skin types. πŸ˜€

  8. Great review Surabhi…i’ve tried a couple of serums…but my skin would always break out and i had to stop using them.

  9. Surabhi, very informative article.. :yes: learnt more about serums.. never knew there are serums available to recover from acne.. :happydance: can u suggest any? My skin is combination-dry and prone to acne.. :))

  10. a month back I was discussing Serums with Jomolay and we both were equally confused. I got a vit C serum a month back but I still didnt know how to use it or what to expect.. πŸ™‚
    thanks Surabhi- grt points πŸ™‚

  11. Hi Surabhi. Very informative article. Thnks for sharing. In ur article u advised to use serum in courses, please explain this.

    1. Chars, courses means do not use serums round the year like you do moisturizers, toners etc. Use them in turns like get a serum, use it for two months and then take a break. When you again see your skin misbehaving, start using it again. Means use it like we take medicines.

  12. very nice article Surabhi, never knew so much about serums and how to use them, I have combination-sensitive-acne prone skin, can you suggest a serum which will help clear blemishes and firms up the skin. Thank you.

    1. Hey Akhila.. you looked so sweet in your Hyd meet pic with Aruna. I cant suggest a serum for acne prone skin but for firming up, you can use ponds age miracle serum or TBS white range serum.

      1. Surabhi, Thank you very much for taking out time and responding to my comment. I bought the ponds gold radiance serum, lets see how it fares. I follow your posts in Womanatics, they are really very sensible and so true to life, but whenever I click a like button, my systems hangs or errs. Not sure why πŸ™

        Have a nice day ahead and a wonderful week πŸ™‚

        1. hey also I watched Dor after reading your post about inspiration movies, I must say its A WONDERFUL MOVIE…. loved every bit of it, thanks for such a nice directional post Surabhi.

          1. Hi Akhila..

            Thank youuu so much dear for the lovely words. πŸ™‚ If you are not able to like the blog.. maybe you can go to facebook and search for womanatics and then click like.

            Thanks again dear.

  13. thnx for sharing Surabhi..i just want to know the course thing u mentioned..3-4 course per year..?? do u reco to use the serum daily and wen it finishes give a few weeks/mnths gap n then strt over again?? :worship: :worship:

  14. :yes: :yes: :yes: :yes: :yes: :yes:
    informative πŸ™‚
    clrly explained the need of serums and when to be used in the CTM routine
    wil try to include sumtym soon πŸ™‚

  15. Thanx so much for posting this :yahoo: :puchhi: .. i was always confused about serums.. now its all good :toothygrin: and lara dutta looks absolutely beautiful!!! :woot:

  16. Hi Surabhi…

    Very informative.. :)) i have never used a serum so far….. will try it out :))

    Can anyone suggest me a good serum??? i have a combination oily t zone….

  17. very useful one Surabhi. have heard about them but never bothered to know what exactly they are. your article is very useful to novices like me.. thanks for the gyan. I have heard the ponds gold radiance is very good. one of my friend has used it and has seen visible results.

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