Anew Retroactive Repair Eye Serum Review

Anew Retroactive Repair Eye Serum

Avon Anew retroactive eye serum

What The Company Claims About The Product:

• Retroactive+ Eye Serum contains a unique repair ingredient.
• It seeks out and stimulates repair of damaged cells before they have a chance to show.
• It also recharges cellular energy, so aging skin cells act younger and stimulates the repair of damaged skin cells at the molecular level.

Anew eye serum



Water/Eau Glyceryl Polymethacrylate Glycerin Ethoxydiglycol Pentylene Glycol Glycine Soja (Soybean) Seed Extract Phytol Hydrolyzed Ulva Lactuca Extract Helianthus Annuus (Sunflower) Seed Extract Andrographolide Bisabolol Panthenol Hydrolyzed Milk Protein Plankton Extract Triticum Vulgare (Wheat) Germ Extract Adenosine Cyclic Phosphate Hydrolyzed Soy Flour Butylene Glycol Peg-40 Hydrogenated Castor Oil Ppg-26 Buteth 26 Pvm/Ma Copolymer Sodium Polyacrylate Phenoxyethanol Mica Titanium Dioxide.

eye serum

Price and Quantity:

INR 499 for 0.4 fl. oz.


The eye serum comes in a sleek glass bottle with a pump dispenser. I really like the packaging. The serum is very light and in liquid form, so the pump dispenser is very helpful for dispensing just the right 1 drop quantity of the serum.




My Experience with Anew Retroactive Repair Eye Serum:

Okay, I am not a major fan of Avon skin care range (no offences to anyone), I guess its cosmetic range is better; skin care just doesn’t seem to be their forte.

However, this is one product I am really impressed with. I can even sum up the review in one line by telling you that I would definitely get another bottle of this.

The Anew eye serum is lightweight, comes in a clear liquid form with shiny purple-coloured micro particles. I wonder what part these particles play 😛

Anyways, the consistency of the serum is very thin, silky and slippery kind. It seeps into the skin in no time. I like this a lot over usual gels and thick eye creams which need to be rubbed in/massaged a lot, which I think is not good for the delicate eye area. Also, serums are any day better than our usual creams as they penetrate into the deeper layers of skin.

I just need 1 drop of the serum for each eye and it hydrates/nourishes well without making it too greasy. I can easily apply this even during the day and do my makeup normally. With the eye cream I was using prior to this, I would notice that it made my eye area stand out a lot because of the shine/greasiness.

I do not have much dark circles, so I cannot comment much on whether it can treat that, but sadly my insomnia would take its toll and leave me with tired, puffy eyes every morning, but since the time I have started using this, I noticed that the puffiness has reduced, is not as bad as it used to be. My under eye area stays soft, moisturised till morning, all thanks to this serum.

Overall, I like this eye serum a lot and I would definitely repurchase.

Summing its pros and cons below:

:yes: Lightweight, non-greasy eye serum seeps into the skin easily/without much effort.
:yes: Keeps the eye area hydrated/soft for long.
:yes: Works well on reducing puffiness in eyes.
:yes: Just 1 drop of the product is required, so I am sure one bottle will last long. I have been using it for the past 40-45 days and only 1/8th of it is used up.
:yes: Decent packaging complete with pump dispenser.

:no: Some of you may find it expensive at INR 499 price tag.
:no: Available via Avon agents only.
:no: Not sure if it can repair undereye dark circles.

IMBB Rating:

4 ON 5 :-* :-* :-* :-*

*As a piece of advice I would suggest all my friends here to take good care of your eye area too just like your facial skin. Well, not only because the eye area being very delicate can easily show signs of ageing-lines, wrinkles etc, but also because, when you interact with people you do make an eye contact, so your eyes should look healthy, awake and not dull/tired. Also, someone has very aptly said that “Your eyes are a mirror to the soul…. ” O:) O:) O:)

In this context, I found some useful articles here on IMBB, please go through them too, 1, 2, 3, 4, 5.

Avon Ageless Results Day Cream, Retroactive Youth Extending Cream
Avon Retroactive 2-In-1 Cleanser
Avon Anew 360 White Clarifying Cleanser
Avon Anew Clinical Derma Full Facial Filling Serum
Oriflame Hair X Repair Therapy Hair Mask
L’Oreal Total Repair 5 Shampoo and Conditioner
Estee Lauder Advanced Night Repair Synchronized Recovery Complex
TRESemme Thermal Recovery Intense Repair and Rehydration Masque
Himalaya Under Eye Cream
Clinique All About Eyes Eye Gel
FabIndia Aloe Vera Under Eye Gel
Lotus Herbals Whiteglow Skin Brightening Whitening Serum
Oriflame Swedish Spa Sea Algae Beauty Treatment Serum
Neutrogena Fine Fairness Brightening Serum
Ponds Age Miracle Concentrated Resurfacing Serum
Shahnaz Husain Saffron Skin Serum
Oriflame Time Reversing Instant Illuminating Serum
How To Make Vitamin C Serum At Home
Rapidlash Eyelash Enhancing Serum
Estee Lauder Advanced Night Repair Synchronized Recovery Complex


39 thoughts on “Anew Retroactive Repair Eye Serum Review

  1. this is going to be on offer in the flyer again next month Nupur. I’m getting it fr sure and u can repurchase too 🙂 Thanks fr reviewing!

  2. Nupurrrrrrrrrrrriiiiiiiiiiiii….jey bahut accha sound kar raha hai……..parantu…I have used the activating lotion and that makes my face too oily….. :(( you are right about avon skin care products not being so great….i have liked the rose toner and face wash lekin :victory2: :victory2: :victory2: :victory2:

    1. jomoli…. :teddy: :teddy: :teddy: :teddy:
      i didnt like much the retroactive face wash, but this is good 🙂
      lotion kaunsa maine try nhi kia… 🙂
      oh haan, i sawwwwdddddd ur review on rose hips :toothygrin: :toothygrin: :toothygrin: :toothygrin: :toothygrin: :toothygrin: :toothygrin:

  3. nupurrrrrrrrri….woh hai na aisich glass mein aata hai…..activating lotion it is from retroactive….. 😐 😐 😐 😐 😐 😐 😐 😐

    what did you do today….I tho slept the whole afternoon…woke up at 6 o’clock 😐 😐 😐 😐 😐 😐

    1. acha maine ni dekha jomol… woh lotion 😐
      me checkss…. 😐
      maine chaaclate hi chaaclate bnaayi jomol :victory2: :victory2: :victory2: :victory2: :victory2: :victory2: :victory2: :victory2: :victory2: :victory2: soo much work to finiiss….. i want to complete my share of wrk fasht fasht coz jinal is coming next week :yahoo: :yahoo:

      1. ohhhhhhhhhhhhhhhhhhhh wow…………chaclate……I will come to Delhi and settle down….I will work for IMBB and part time I will work for you…… :whistle: :whistle: :silly: :silly: :silly: :silly: :silly: :silly: :silly: :silly: :silly: :preen: :preen: :preen: :preen: :preen: :preen: :preen: phir saare chaclates kidhar gaayab ho jayenge…kissi koh nahin maloom hoga :snicker: :snicker: :snicker: :snicker: :snicker: :snicker: :snicker: :preen: :preen: :preen: :preen: :preen: :shying: :shying: :shying: :shying: :shying:

          1. I am packing my byags :jiggy1: :jiggy1: :jiggy1: :jiggy1: :jiggy1: :jiggy1: :jiggy1: :jiggy1: :happydance: :happydance: :happydance: :happydance: :happydance: :happydance: :happydance: :happydance:

            1. I will sneak in along with Jomol di. Chocolates will be finished as soon as they set. :whistle: :whistle: :whistle: And no one will understand this mystery. :preen: :preen:

  4. As soon as I saw the first pic,I knew this review was by you. Aaj kal I am becoming ishmarrt. :dumb: :dumb: :dumb:
    And it seems so awesome! :jaiho: :jaiho: But the shiny purple particles just make me giggle. :hihi: :hihi:
    Great review,Nupur di. :tongue: :tongue:

  5. @nupur- me waiting for ur eggless cake receipe inne dino se… :waiting: :waiting: :waiting: :waiting: :toothygrin: :tongue:

  6. I want somethng for my darkcirlcles , but i thnk first i will try home remedies, if i couldn’t make time, i will go for this O:) O:) … Thanks for the review…

  7. aww fur fur such a cute conclusion. I am using 2-2 eye care products these days but i will keep this in mind pakka. I have stared to like light weight under eye care products a lot really!! :preen: :preen: :preen:

  8. wow nupur..m impressed! very well written article especially the conclusion and this serum sounds very nice :yes: must try now as my oriflame one is about to get over..finally 🙂

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