It Cosmetics No-Tug Waterproof Gel Eyeliner – Black Review

Hello everyone!

Today, I am going to review the shade “Black” from It Cosmetics No Tug Waterproof Gel Eyeliner range. The “Brown” variant has already been reviewed on IMBB.  So, let’s go the review straight away 🙂
It Cosmetics No-Tug Waterproof Gel Eyeliner

Product Description:
IT’S EYE OPENING!  Clinically shown silk waterproof automatic pencil infused with skin loving Hydrolyzed Silk, Collagen, Peptides and Anti-Oxidants. Utilizing cutting-edge technology exclusive to IT Cosmetics, No Tug Silk Automatic Waterproof Gel Eyeliners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically shown waterproof even after eight hours of wear! Developed with leading plastic surgeons, these eyeliners are infused with Anti-Aging technology and skin-care benefits including Hydrolyzed Collagen, Silk Proteins, and Vitamins C and E for younger looking lids. Paraben-free, Fragrance-free and Sulfate-free.

  • No Tug technology applies rich pigment without tugging on lids during application.
  • Clinically shown waterproof even after 8 hours of wear.
  • Anti-Aging ingredients infused into liners for younger-looking lids.
  • Rich luxe eyeliner color and smooth application on both the inner and outer rims and lash line.

Product details


Ingredients gel eyeliner

My Take on It Cosmetics No-Tug Waterproof Gel Eyeliner – Black:

Packaging: It Cosmetics No Tug Waterproof Gel Eyeliner comes in a dull metallic silver card box which is difficult to photograph. The card box is labelled with all details and ingredients list. The gel eyeliner pencil is retractable and closes tight.
Ingredients gel eyeliner

Formula and Longevity: It Cosmetics No Tug Waterproof Gel Eyeliner has a very creamy and soft formula. It is a gel eyeliner in a retractable pencil form. It glides on like silk without any friction and has been rightly named “no-tug” waterproof gel eyeliner. You get a 30-second time lapse to smudge it before it sets completely to a semi-matte finish. Once set, it is smudge proof. Also, it is waterproof and can be easily removed with any makeup remover or cleanser. It is long wearing and stays in place all day long; 8 hours on average without fading from the lash line. On the waterline, it starts fading after one hour of application, so not a good choice for waterline application. It is totally safe for sensitive eyes and doesn’t cause any irritation or tears. Also, it is free from harmful chemicals and fragrance.

Shade and Pigmentation: It Cosmetics No Tug Waterproof Gel Eyeliner in the shade “Black” is a dark and deep black shade; not soft black, but also not neither ebony black. With a semi-matte finish like gel eyeliner, it carries rich pigmentation to deliver full color in one swipe.
Swatch on hands

Due to the creamy soft texture, it glides on effortlessly and delivers a thick line. You need to sharpen it quite often to get thin and crisp lines.
Eye swatch

Summing up pros and cons:

Pros of It Cosmetics No-Tug Waterproof Gel Eyeliner – Black:

  • Rich black pencil gel eyeliner with great pigmentation.
  • Long-wearing with up to 8 hours on average.
  • Creamy soft texture that glides on effortlessly.
  • Doesn’t smudge after setting.
  • Waterproof, but gets easily removed with makeup remover.
  • Free from harmful ingredients.
  • Safe for sensitive eyes.
  • Built-in sharpener.

Cons of It Cosmetics No-Tug Waterproof Gel Eyeliner – Black:

  • Soft texture makes the tip prone to breakage on applying pressure.
  • Starts fading from the waterline in one hour.
  • Needs multiple swipes to show on waterline.

IMBB Rating:

Would I Recommend/Repurchase It Cosmetics No-Tug Waterproof Gel Eyeliner – Black?
Yes, I recommend it to women who like gel eyeliners in retractable forms, like me 🙂 I would repurchase in the future as well 🙂

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