L’Oreal Colour Riche Lipstick-710 Mulberry

L’Oreal Color Riche Lipstick-710 Mulberry

Hello All,

After reading reviews of L’Oreal lipsticks on IMBB I was fascinated to buy and try one. I bought Mulberry shade which belongs to pink family. Let me tell you I have wheat-ish tone and thus buying this colour needed lots of guts 🙂

Loreal Color  rich lipstick 710 Mulberry


INR 785


3.6 g to be used in 2.5 years


L’Oreal Color Riche lipsticks come in golden plastic (which looks like metal). It looks very elegant and classy! It has swirl mechanism which shuts it tight and thus it is very strong and travel friendly.
loreal lipstick

My Experience with Loreal Color Riche Lipstick Mulberry:

I loved the quality of L’Oreal lipsticks- they are creamy, soft and not heavy. The colour is mauve pink which looks darker in the tube but is very light when applied to the lips. I always use brush to apply lipstick but this lipstick gave even pigmentation to my lips and I did not use brush -yaaayy!!. I always find that creamy textured lipsticks fade away very quickly, but this lipstick remained on my lips for 5-6 hours.

Loreal Color rich lipstick 710 Mulberry

I must mention that it is not a very easy colour to wear for those of you who have wheat-ish to darker tones, because it is slightly dark coloured when compared to other pinks. This was the first time I used L’Oreal Color Riche Lipstick and I think that Mulberry has too much of a strong fragrance to it, maybe I will get used to it once I use it more often.

Loreal Color rich lipstick 710 Mulberry swatch

Pros of Loreal Colour Riche Lipstick Mulberry:

• This shade will make a nice shift between bright pinks for the summer and deep berries for the winter.
• Creamy, soft and not heavy.
• Can be applied without brush and also looks good even without a gloss.
• Is a very good option for fair skin tones (a must try ;).
• Has too good staying power.
• It does not bleed or settles in fine lines (this is why people buy L’Oreal).
• Lipstick indeed looks very classy and stylish.
• It has very strong plastic and great lock mechanism and that is why it is ver travel friendly.
• Easily available at L’Oreal counters and even online.

pink pout

Cons of Loreal Colour Riche Lipstick Mulberry:

• Not a very good shade for wheatish to dark complexion girls.
• Too strong fragrance (I hate strong smells 🙁
• Very pricey- I would add 200 bucks and buy MAC instead.
• L’Oreal tries on animals.

Do I recommended Cons of Loreal Colour Riche Lipstick Mulberry?

Well If you are looking for a different and dark pinkish shade then yes this is a must buy. I know it very pricey but then I think all of us must have one shade of L’Oreal Color Riche lipstick- it cannot be ignored for its quality and long staying power. And yes all you fair complexion girls do buy this shade –it will not only complement your skin tone very well but is also ideal for both office wear and parties.

IMBB Rating:


Will I repurchase Loreal Colour Riche Lipstick Mulberry?

Yes I will buy beige or nude shade of L’Oreal Color Riche Lipstick. I am sure brown or beige will suit my skin tone 🙂

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32 thoughts on “L’Oreal Colour Riche Lipstick-710 Mulberry

    1. Parita- 1st of all I love ur blog(nice recipes and lovely pics, see my food blog as well)… I have seen nature’s blush in this range and I loved it. My brother gifted me a MAC lipstick and he said that it costed him 1100rs (so i thought we might get MAC lipstick of we add 200 more 😛 )

  1. lovely shade..
    this shade looks like similar to one which urmila wear’s in snickers ki ad…lol.
    i love tht shade on her..very uplifting..
    lovely swatches.. 🙂 🙂

  2. Wow…..looovvveeee d shade Shweta……luks so pretty on u….thnks for sharng dis review…..its on my wishlist now… 🙂

    1. Shagufta- Thanks but I still think it is not for me as I have wheat-ish tone and thus I was not very happy with the results :P..but thanks for the compliment 🙂

  3. You know I belong to wheatish category as well:) But I absolutely hate wearing browns. I always tend to lean towards pinks and corals:) love this shade. Ur lotd is just perfect:)

    1. Well yes shruti I too gathered lots of strength before buying this shade, but I am so very used to brown ones now that I dnt like Pink- but I will use this more and more so that I start liking pink family as well 🙂 Thanks for liking lotd

  4. this is suuuuch stunning color. reminds me of mac girl about town. these colors sort of add freshness to the face no. 🙂 and supper sexy lip swatches 😀

  5. I second your review, except the price 😉 as I got it as a pre engagement gift from my hubby back in 2008. well the colour looks quite different in the photos and it actually looks nice on me even though i have a wheatish complexion. So I’d say wheatish beauties, go and have a look on yourself. One more thing- it looks absolutely chick if you just give one swipe,like i prefer this in the mornings. almost like the natural lip colour of babies..and it really looks nice..and for evenings you can add more colour..As far as I’m concerned this my one of the most fav colour among my collection.

  6. Dear friendzz!! its a office going lipstick.i am quite fair [indian] but it make my face dull when i use it.its a very similer shade like revlon SUNSET lipstick. my opinion is totally diffrent.if dusky beauties use this mullbery lipstick with smoky eyes.it works superb. 🙂 .but fair skin toned frndz can use it in office.school meeting or as a day time lipstick only. i think it works good in winter.its a very dull shade non shiney and non gliterry too

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