L’Oreal Colour Riche Lip Gloss – Rich Plum 720

L’Oreal Colour Riche Lip Gloss – Rich Plum 720

Hi IMBB Beauties,
Today, I am going to review my first lip gloss from “L’Oreal Paris” range.  I picked it up during the Christmas sale for $10. I am more of a lipstick person than a gloss, but the colour could not hold me away from it and I picked it up.

L'Oreal Colour Riche Lip Gloss Rich Plum 720


$10/6.5 ml.

Rich Plum 720

My Experience with L’Oreal Colour Riche Lip Gloss – Rich Plum 720:

Well, it was just that I bumped into the L’Oreal Paris counter and was just having a glance of all that is there when I noticed this lip gloss being tried by some customer.  The packing attracted me a lot. It’s a nice square-shaped plastic case with a light greyish, silver-colored lid that fits perfectly.


The applicator wand is a little bent and helps in easy application of the gloss. The gloss is not sticky at all and it is easy to apply.  The colour is quite visible in the first application itself. I quite liked the colour which is a nice mauve plum pink and shows up beautifully. It makes my lips appear fuller.


The gloss stays on for 2 hours approximately and then fades away. I have sometimes tried applying it with pink lipsticks underneath and it does appear nice and beautiful. I use this regularly and I am a little worried that its going to end up soon. I am not sure if I will get a similar one here in India though.

Dark Wine




Pros of L’Oreal Colour Riche Lip Gloss – Rich Plum 720:

  • Attractive packaging.
  • Decent pricing.
  • Staying power is decent.
  • Gloss is not very sticky.

Cons of L’Oreal Colour Riche Lip Gloss – Rich Plum 720:

  • Ingredient list is missing.
  • I doubt availability in India.

IMBB Rating:


Will I Pick More From L’Oreal Colour Riche Range?

Absolutely yes.

L’oreal Color Riche Accords Intense Lipsticks – Swatches & Photos
L’oreal Color Juice Stick Mango Tango, Chai Review, Swatches
L’oreal Color Riche Lipstick Photos, Swatches
L’oreal Color Riche Shine Gelee (Golden Vanilla) Swatches and Review
L’oreal Color Riche Amber Review, Swatch
Lakme Lip Gloss
L’oreal Glam Shine Lip Gloss Moon Crystal Review, Swatches
Bath and Body Works Liplicious Lip Gloss Sheer (Black Cherry)
L’oreal Glam Shine Reflex Lip Gloss Photos, Swatches
8 Pink Lip Gloss Photos, Swatches
Maybelline Color Sensational Lip Gloss Photos and Swatches
YSL Golden Gloss Shimmering Lip Gloss
L’Occitane Ultra Rich Face Soap
Streetwear Color Rich Foundation: Shade Natural
Maybelline Dream Mousse Blush Soft Plum Review, FOTD
Lotus Herbals Pomegranate & Plum Energizing Skin Polisher
FabIndia Plum Passion Lip Butter
Lakme Peach & Plum Daily Glow Moisturiser


25 thoughts on “L’Oreal Colour Riche Lip Gloss – Rich Plum 720

Leave a Reply

Your email address will not be published. Required fields are marked *