By Bhawana Bhawini
We all know that India is obsessed with fairness. Women want to be fair, men want to marry only FAIR women…LOL! We have all watched fair and lovely ads where you succeed immediately after you become fairer. That is actually offensive!
Because of various complaints against fairness products, Advertising Standards Council of India (ASCI) has given a set of guidelines which has to be followed by the “fairness products” advertisers. Here is a snapshot of it:
The complexion of a person does not signify their beauty. But we as Indians are not ready to accept it. There are couple of dusky beauties in Bollywood. However, a lot of attempts are made to make them look them fairer either by using a lot of makeup or by Photoshop!
Here is a list of those dusky beauties:
Chitrangada Singh: The first name that pops up in my mind with dusky beauty is Chitrangada Singh. She is so pretty and has perfect skin! Honestly, I feel that she would have not looked this good if she had fairer skin tone. I remember reading somewhere that she said no to fair and lovely endorsement as it was offensive to the darker women. That earns some respect! Take a look at the pictures. She looks dazzling in her natural avatar while she looks plastic in the photoshopped cover photo of a magazine.
Kajol: We have all loved Kajol in movies like DDLJ, K2H2, K3G etc. She started her career when it was okay to have wavy hair, not so zero-figure and low-makeup look. She took a long leave from her career for her family and when she was back, there was a strong rumour that she went through skin whitening surgery…whoaw!! However, she has denied such rumours saying that it was just because of healthy diet and less exposure from sun. I think that’s true. And if it is, that’s a great inspiration to eat healthy and use sunscreen! 😀 😀
Malaika Arora Khan: She is 41 and jaw-dropping gorgeous! She has amazing dressing sense and very few can dance like her…I still don’t get why she would do an ad for “Chaini Chaini”. 😀 She looks great in her skin. However, even she could not save herself from getting photoshopped. Check out this pic from a photo shoot for cosmopolitan magazine. I would say she looks hot in both avatars!
Rani Mukherjee: She has been around for a long time. She has not got the perfect figure or complexion but has still earned fame with the amazing roles that she has played in some women-oriented movies recently. Not many pictures are available of her natural complexion, but if you have seen Sathiya you would know. On the left is a photo with her natural skin tone. On the right is a magazine cover photo. She looks so pale. It seems all blood in her body has been sucked out!!
Bipasha Basu: This Bengali beauty entered Bollywood in 2001 .Recently, she has been doing only ‘bhoot-movies’. She is such a fitness freak. Her original skin colour is constantly hidden behind heavy makeup and photoshop! She says that “this attitude of fairness obsession reflects a lack of intelligence”. Can’t agree more! Check out these pictures for instance. I think she looks nice in both.
Konkana Sen Sharma: Even though she has not earned much fame in Bollywood, she is an acting genius. She is pretty comfortable in her skin but even she could not escape the Photoshop mania. Check out her whitewashed face in the right picture.
Feel free to add more!
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