Jouer Tawny Rose Long-Wear Lip Creme Liquid Lipstick Review

Liquid lipsticks trend has been around for a hot minute now and it does not seem to be dying away any time soon. I myself am a huge fan of this trend and I love to try out different formulas across all brands. My favorite by far, which still reigns on top, is the Kat Von Everlasting liquid lip formula, but this Jouer long wear lip crème is coming close to being my second favorite. Read on to know to more about the Jouer long wear lip crème in the shade “Tawny Rose.”


Product Description:
This weightless, long-wear liquid lipstick offers full coverage color with a soft-touch finish that glides on smoothly and lasts all day.



My Experience with Jouer Tawny Rose Long-Wear Lip Creme Liquid Lipstick:

Packaging:  This lip crème/liquid lipstick comes in a clear tube which is great to be able to spot the color you want from your collection. I don’t like how tiny the top handle is, which at times can make it inconvenient to hold the wand comfortably. The wand is a thin and precise doe-foot applicator.


Texture/Consistency:  The formula is quite similar to the Kat Von D Everlasting Liquid Lipstick in the sense that it has the same creamy, slightly mousse-y consistency. It glides on the lips evenly without streaking or bunching up.
The dry down time is not too short which gives you enough time to work with the lip color before it sets.


Finish and Feel on lips:  Now the way it dries and feels on the lips is way different than that of Kat Von D ones, which is the reason I will consider this Jouer version subpar when compared to the KVD. It dries on to a complete matte finish with a powdery feel on the lips (which is very similar to how the Lime Crime Velvetines feel). This is not a deal breaker as this lip crème is still very comfortable, almost undetectable on the lips unless you happen to press your lips together or lick your lips which gives you the awareness of a powdery feel. This lip crème, just like every other liquid lipstick, can be unforgiving on dry patches on your lips, so make sure to have your lips well prepped, exfoliated and moisturized before using. I also found the Jouer version to slightly emphasize the lines on my lips; it does not have a smoothing formula.

Shade:  The shade “Tawny rose” is described as a cool-toned dusty mauve and I find this to be completely true. I don’t think this can be a universally flattering shade as it is a bit more cool toned than I would like, hence it requires that you pair it with the right kind of makeup, preferably playing with similar cool tones for the eyes. This shade will flatter light-medium skin tones best, in my opinion.


Pigmentation:  The pigmentation and coverage is superb, one layer gives you complete opaque color with no need to layer on.

Staying Power:  Staying power is fantastic. It lasts for a good 8-9 hours with minimal snacking and drinking breaks. A full meal, especially if it is the oily kind, will break down the formula. This liquid lipstick does not take well to reapplication over an existing layer, you will need to wipe your lips clean and start over for best results, hence it is not a low maintenance, “touch up in your car” kind of a product. Nothing short of a makeup remover will help you get this off your lips at the end of the day.

Fragrance:  This lip creme has a strong sweet scent exactly like vanilla frosting. It smells yummy and does linger, so if you are sensitive to scents, you may not like this.


Overall, I am quite pleased with this product. I do love the shade range of the Jouer lip cremes which comprise of both matte and metallic finishes (which are some of my favorites) which give it a leg up in competing against my favorite KVD ones (which has only all matte finishes as far as I am aware). I will recommend this product.

Pros of Jouer Tawny Rose Long-Wear Lip Creme Liquid Lipstick:

  • Lightweight feel on lips.
  • Smells delicious like vanilla cupcake frosting.
  • Beautiful range of shades comprising of both matte and metallic shade.
  • Opaque coverage in one layer.
  • Super long wearing.

Cons of Jouer Tawny Rose Long-Wear Lip Creme Liquid Lipstick:

  • The wand can be a bit uncomfortable to hold.
  • Not suitable for those sensitive to fragrance in their lip products.
  • Does emphasize fine lines on the lips no matter how well you exfoliate and prep. It’s just not a smoothing formula.

IMBB Rating:

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