IMBB Sponsored Product Review
Thank you Team IMBB for sponsoring my first ever Shu Uemura product! Shu Uemura is known worldwide for two things – their cleansing oils and their eyelash curlers. I bring to you the review on Shu Uemura Clesnsing Oil – a product which bridges the gap between makeup and skin care –Shu Uemura Cleansing Beauty Oil Premium Anti/Oxi.
Shu Uemura, currently owned by the L’Oreal group (which also owns other brands like Lancome, Maybelline, Garnier, YSL), was founded by Mr. Shu Uemuras in Japan. Mr. Shu Uemura started his career as a makeup artist in Hollywood in days of Frank Sinatra and MacLaine. He launched his first cosmetic product in 1960 – a cleansing oil – to clean the face better than soap while moisturizing it! He came back to Japan and in 1967 and found the cosmetic company, then named Japan Makeup, which was later changed to Shu Uemura Cosmetics in 1983.
Mr. Uemura sold the controlling interest in his company to L’Oreal in 2004, but continued to be the creative force behind the company till his demise in 2007.
Shu Uemura Cosmetics today produces, hair and lifestyle products, fake eyelashes, handmade makeup brushes, cosmetics and cleansing oils!
What is a Cleansing Oil?
Unlike regular “oil cleansing” (refer IMBB’s article on oil cleansing), cleansing oils work better because they are an ingenious combination of water solubility and oil. All oils have similar molecular bonds (specifically covalent ones). As a result, they are capable of breaking apart similar molecules. So, when you rub on an oil cleanser, it dissolves even tough makeup and breaks up sebum and grime on the surface of your skin. Then, because the oil has been made water soluble, the entire formulation washes away completely. Your skin gets clean without getting stripped of its natural moisture the way it does with some traditional cleansers.
1 bottle sold every 7 seconds – beloved for over 40 years. Shu Uemura’s 5 gentle botanical formulas and the new Anti-Oxi blend nature and technology to provide solutions for your unique skin. The moisture balance of the skin is maintained and the skin feels soft and healthy, radiating your inner beauty. It leaves no residue and thoroughly cleanses your skin, without drying it out. There are 6 variants available.Anti-Oxi – is targeted towards ageing concerns like dullness of skin.
Anti/Oxi cleansing oil: The anti-oxidation and anti-pollution formula helps rejuvenate skin leaving it smooth, radiant and youthful.Works on dull yellow look. The innovative combination of moringa extract and green tea extract creates a result of glowing clarity and refined smoothness. Shu Uemura introduces the innovative anti-pollution power of Moringa extract. Combined with legendary anti-oxidative Green Tea extract, it instantly captures and clears pollutants that accelerate aging stress. It’s our no.1 cleansing oil, reborn.
$77 in US / 3800 Baht = Rs. 7600
It comes in a plastic bottle with a pump which can be locked by twisting it to a different position. Considering the size of the bottle, its not very convenient to carry, but it is safe to do so thanks to the locking mechanism. The bottle comes encased in a green cardboard box. Refer pics for packaging details.
My Experience with Shu Uemura Anti/Oxi Skin Refining Anti-Dullness Cleansing Oil:
Till some time back, I was not even aware of cleansing oils, I only knew of regular makeup removers and special ones for eye and lips. On a trip abroad, I chanced upon cleansing oil in a drugstore rack lying next to makeup removers and I remember thinking to myself, “oil on face? won’t that make an oily face even more oily?” You would also read online how fabulous this is for dry skin, etc., etc. I beg to differ – with my own inexperienced thoughts and those proclaimed on certain blogs (pertaining to dry skins). The product is effective for all skin types, not just dry skin type. I will run through this aspect in detail in the review.
The product is a transparent liquid (in a green bottle), it is required to be applied on dry skin (meaning – the way it is to be applied and not skin type – “dry” as in “not wet”). I pump the product onto my palm; two pumps are sufficient for the face and neck. I rub the product onto my face and neck, including eye area and lips. Though I have sensitive eyes, I did not feel any sting/irritation.
The product dissolves all makeup, dirt, grime, excess sebum from the face and neck. Once the makeup is dissolved, splash water on your face and neck. Since the cleansing oil is water soluble, it (along with the makeup, grime, dirt and sebum) will create an emulsion and will get splashed away. The product turns milky on mixing with water, continue rinsing and the product is washed away.
Dry the skin with towel. The skin feels soft and supple. There is no tightness of skin. There is no residue of the oil on the face, no feeling of oiliness, stickiness or “something is there and needs to be wiped” feeling. You do not need to cleanse your face with a cleanser post using the cleansing oil, nor do you need to moisturize – since the cleansing oil takes care of both these aspects.
Having used this on my face since last 2 weeks, I feel a radiance and suppleness to skin, and I am loving it!
In the pics, I have demonstrated the product on my arm (instead of the face) using long wear makeup products as guinea pigs!
For dry skin – it would provide the much needed moisturization. For oily skin, it removes excess sebum hence refreshing the face.
The product has a herbal smell – not too strong or off-putting – at least to me.
This is one amazing product and I am thankful to IMBB that I was able to try this phenomenal product!
To sum this up for you:
Pros of Shu Uemura Anti/Oxi Skin Refining Anti-Dullness Cleansing Oil:
- Will work well for all skin types.
- Removes makeup extremely effectively – refer pics for demo.
- Does not make the skin tight – like some harsh cleansers do.
- Leaves no residue or stickiness on the face.
- Feel skin becoming radiant with regular use.
- Did not cause any skin irritation or breakouts.
- Easy to dispense and apply – bottle has a pump.
- Easy to store and carry – the pump can be locked by twisting the nozzle.
Cons of Shu Uemura Anti/Oxi Skin Refining Anti-Dullness Cleansing Oil:
- Availability in India.
- It has a herbal smell – may not be liked by people who prefer their skin care to be fragrance free.
It an absolutely fabulous product, love how my skin looks and feels thanks to this!In effect, it’s a makeup remover, moisturizer and skin nourisher in one. While buying this, I did notice that the company has a separate product for sensitive skin, however, I felt that this one itself performed phenomenally on my sensitive skin! The bottle should last me about 3-4 months with regular usage.
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