Aveeno Anti-Itch Concentrated Lotion Review

Aveeno Anti-Itch Concentrated Lotion Review

Hello Ladies,

Today, I am going to review Aveeno Anti-Itch Lotion for you guys.  It is not an everyday use product, but I hope this review would be helpful for those who might need to use it at some point in their life.

Aveeno Anti-Itch Concentrated Lotion

Product Claims and Description:

This concentrated anti-itch lotion with ACTIVE NATURALS® Triple Oat Complex provides fast-acting, soothing relief from many minor skin irritations such as poison ivy/oak/sumac, insect bites and chicken pox rash. It also has calamine to dry up the weepy rashes and it won’t run or drip.


Active: Calamine (3.%) Purpose: Skin Protectant
Active:PramoxineHCl (1%) Purpose: External Analgesic
Inactive:AvenaSativa (Oat) Kernel Extract, AvenaSativa (Oat) Kernel Flour, AvenaSativa (Oat) Kernel Oil, Camphor, Cetyl Alcohol, Dimethicone, Distearyldimonium Chloride, Glycerin, Isopropyl Palmitate, Methylparaben, Petrolatum, Sodium Chloride, Water.

Aveeno Anti-Itch Concentrated Lotion

Directions For Use:

Adults and children 2 years of age and older: Apply to affected area not more than 3 to 4 times daily. Children under 2 years of age: consult a doctor.


$8.99( Price varies in different stores).

My Experience with Aveeno Anti-Itch Concentrated Lotion:

As you know by now that this product is used in special circumstances only; if you are suffering from eczema, itchy rash due to allergy, chicken pox or insect bite.  I used it during chicken pox rash. Read on to find if it helps or not.

There are a lot of options of calamine lotions in drugstores which can be used during itchy rash, but I chose this one because it has all the ingredients needed packed in one product. Let me tell you about them one by one:

First is calamine lotion. It is approved in itchy rash because it helps in drying and crusting of rash. It relieves itching and soothes your skin. Even if you scratch, it acts as an external protectant and doesn’t let blisters get burst open.

Aveeno Anti-Itch Concentrated Lotion

Second is Pramoxine which is also called pramocaine. It is a local anaesthetic and numbs the skin locally so that you don’t feel the pain;well not too much at least.

Then, another thing which makes this lotion unique is active oat-meal complex. It has been highly recommended during itchy rash. So much so that Aveeno has also a bath product of oatmeal in which you soak yourself and it helps the itching.

Aveeno Anti-Itch Concentrated Lotion

The product itself is light pink in color and smells of camphor. It is not at tall runny but easily spreads on to the skin.  Anyway, about my experience, I would say that it fared out 50:50 on its claims. It worked as an external barrier all right, and there was the cooling effect like camphor, but I must say, it did not relieve my itching and pain very much, but again, I had a very severe bout of rash. It surely helped in drying out the rash faster and it prevented the bursting of vesicles and super-infection of the rash.

On the downside, it made my skin very dry. Wherever I applied it, my skin got very stretchy and flaky. After I was cured, I followed an extensive routine of exfoliation and heavy moisturisation which gave me my skin’s texture back.

Coming to the pros and cons:

Pros of Aveeno Anti-Itch Concentrated Lotion:

  • Has all the active ingredients needed for treatment of itchy rash.
  • Contains active oat meal complex which makes it one of a kind product.
  • Acts as a calming agent and external protectant.
  • Helps the rash dry faster.
  • Dries the weepy blisters.

Cons of Aveeno Anti-Itch Concentrated Lotion:

  • Costly for the quantity you get.
  • Doesn’t do much for the itching.
  • Not available in India.
  • Dries skin a lot.

IMBB Rating:


Would I Recommend Aveeno Anti-Itch Concentrated Lotion?

I know that it didn’t work in an ideal way, but this is the best option among all. It combines all ingredients into one and you can’t find another one like it, so this is your best chance I would say if you get that rash and yes, I recommend it.

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