NYC Smooch Proof 16 HR Lip Stain – Rock On Ruby Review

NYC Smooch Proof 16 HR Lip Stain – Rock On Ruby Review

Hello beautiful ladies,

As I have already told you about my increasing love for lip products, especially after getting addicted to IMBB, here I am back with another lip product and this time it’s from NYC cosmetics. NYC, as you all must be knowing is an US-based company which has a good selection of products in an affordable range. Today, I will be writing about one of its lip products called – Smooch Proof 16 HR Lip Stain.  With the increasing number of lip products coming in the market, every company is trying to come up with something which stays for a long time and this product claims the same. These lip stains are available in 10 colors and are pretty affordable. Continue reading to find out whether they actually stay for 16 hours or is it just a claim?


Product Quantity:

3 ml/0.10 oz.



Rock On Ruby Lip Stain 3


The packaging of this product reminds me of my childhood, the days when I used sketch pens. This lip stain seems exactly like a bold sketch pen or a marker. The outer cover of the pen resembles the color of the lip stain.  Rock On Ruby is like a dark ruby color which can be seen on the packaging too.


Rock On Ruby Lip Stain 2

Water-based, lightweight formula enriched with pro vitamin B5 moisturizer. Some other ingredients are mentioned on the cap of the product.


Color that lasts up to 16 hours.  Will not transfer, rub off or smear, even when eating or drinking.  Lightweight formula, bare lip feel, matte finish.  Precise and even application.  Allows you to build color.

Product Description:

NYC New York Color Smooch Proof 16 HR Lip Stain stays put, providing a sheer to intense flush of color that sticks around longer than most guys in the city. This is no on-again relationship. Color stays faithful for up to 16 hours. Looking for happily ever after for a very happy price? Let your lips do the charming!

Rock On Ruby Lip Stain 4

My Take on NYC Smooch Proof 16 HR Lip Stain – Rock On Ruby:

The reason I bought this product was due to the 16HR claim, but when I actually tried it, I was a little disappointed. It did not transfer on the mug while drinking, but it actually faded after a certain time. It’s good and stays for a good time, but not for 16 hours.  Another part about the product which I wasn’t too pleased about was that it made my lips dry, maybe its not only with this product, maybe all the lip stains do so in order to stay for a longer time on the lips, but I actually felt a little uncomfortable. I tried using a lip gloss over it and it helped me for a few minutes, but after that, it was the same feeling, but the product isn’t too bad.

Rock On Ruby Lip Stain 5

I love the fact that it resembles a bold marker and makes the application so easy. All you have to do is open the cap and use it as if you are coloring a picture. It gives a perfect outline to the lips due to its pointed tip, which helps to fill in the color accurately. The color can be easily recognized by the pen color which makes it easy to recognize from a bundle of different colors. Now, finally coming to the price, it’s just $4.99, that is around 268 INR.  So, getting a product at this price is not too bad, even if  its not perfect.

Rock On Ruby Lip Stain 6

Pros of NYC Smooch Proof 16 HR Lip Stain – Rock On Ruby:

  • Good pigmentation.
  • Affordable.
  • Color can be easily recognized from the pen color.
  • Easy to apply.
  • Stays for a long time (but not 16 hours).


Red Lips

Cons of NYC Smooch Proof 16 HR Lip Stain – Rock On Ruby:

  • Doesn’t live up to the claim of staying 16 hours on the lips.
  • Dries my lips.
  • Not available in India.

Final Verdict:

Except the two things I mentioned in the cons, I don’t find anything wrong in this product. Actually, you can’t go wrong with a product which is as affordable as this one.

Would I Repurchase NYC Smooch Proof 16 HR Lip Stain – Rock On Ruby?

I already have 3 shades in this and the main reason I bought this was due to the 16 HR claim and as it does not fulfill that, I may not buy it again. I would rather love to try something similar with some other brand.

Do I Recommend NYC Smooch Proof 16 HR Lip Stain – Rock On Ruby?

Despite the cons I mentioned, I do recommend this product due to the fact that it is actually very reasonably priced and we can always find ways to convert the cons in our favor 🙂

IMBB Rating:


NYC Smooch Proof 16H Lip Stain – Champagne Stain
NYC Smooch Proof Long Wearing Lip Color: Rebel
4 NYC City Proof Lip Glosses-Review, Swatches
NYC Ultra Last Lipwear in Garnet
NYC Ultra Last Lip Wear -Plum Rum
CoverGirl Outlast Lip Stain
Lakme Just Kissed Cheek and Lip Tint
Water Based Lip Tint Bourjois Rouge Hi Tech 85 Groseille Irreelle
Revlon Beyond Natural Protective Liptint
How To Apply Lip Stain
Tony Moly Berry Berry Magic Lip Tint in Strawberry
Etos Lip and Cheek Stain: Benefit Benetint Dupe
Nivea Fruity Shine Pomegranate Tinted Lip Balm
Boots Essentials Tinted Lip Salve Vs Strawberry Lip Salve
The Body Shop Tailored Cheek Tint Hot Pink
Revlon Just Bitten Lip Stain + Balm
ELF Studio Lip Stain First Date
Max Factor Lipfinity Lip Tint
CoverGirl Outlast Lip Stain 435: Flirty Nude
Street Wear Stay On Lip Liner in Ruby
Streetwear Satin Smooth Lip Color-Ruby Rush,Review,LOTD
ELF Plumping Lip Glaze in Ruby Kiss
Coloressence Mesmerising Lip Color – Ruby Rust


14 thoughts on “NYC Smooch Proof 16 HR Lip Stain – Rock On Ruby Review

  1. I have this in shde champagne stain, it dries lips but when worn over lipbalm it work fine for me 🙂
    nice review swati *pompom*

  2. Amazing lip swatch yaa *puchhi* *jai ho* i loved the gorgeous shade ans totally worthy for the price *hifive* *haan ji* wish it was available here *cry*

    1. thank you saloni *thankyou* i love the shade too….some of the NYC products are available on one of the sites here, so me hoping that we will be able to get this product soon in india too… *happydance* *happy dance*

    1. *nababana* ya you are right….there are sooooo many amazing products and mostly are not available in India, and even if they available they are soo pricy *shock*

  3. wow.. such beautiful shade n 16 hr staying power.. *drool* *jalwa* i wud love to try it out *drool*
    smooch proof lol rofl *hihi* *hihi*

Leave a Reply

Your email address will not be published. Required fields are marked *