Rimmel London Volume Flash The Max Bold Curves Mascara Review

Rimmel London Volume Flash The Max Bold Curves Mascara Review

Hello Girls,

Today’s product for review is Rimmel London Volume Flash The Max Bold Curves Mascara Black. Read on to know my view and experience.


Product Description:

Curve your lashes to the Max!  Rimmel London Volume Flash The Max Bold Curves Mascara Black, Rimmel introduces the Max Bold Curves Mascara. Our biggest curvaceous brush ever for the most dramatic lashes! Instant Full Body Volume that will take your lashes to their curviest yet.

Volume Mascara 2


Cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba, pvp, cera alba/beeswax/ cire d’abeille, c18-36 acid triglyceride, propylene glycol, polysorbate 20, stearic acid, acrylates copolymer, panthenol, caprylyl glycol, hydroxyethylcellulose, tocopheryl acetate, talc, sodium hydroxide, ascorbyl glucoside, gossypium herbaceum (cotton) powder, serica /silk powder/poudre de soie, retinyl palmitate, acrylates/carbamate copolymer, hydrogenated vegetable oil, glycerin, hydrogenated olive oil, olea europaea (olive) fruit oil, collagen, prunus armeniaca (apricot) kernel oil, ceramide 2, hydrolyzed keratin, olea europaea (olive) oil unsaponifiables, sodium sulfate, potassium sorbate, bambusa arundinacea leaf extract, phenoxyethanol, sodium benzoate, tocopherol. [may contain /peut contenir/+/-: carmine (ci 75470), chromium hydroxide green (ci 77289) , chromium oxide greens (ci 77288), d&c black no. 2 (ci 77266), ferric ferrocyanide (ci 77510), iron oxides (ci 77491, ci 77492, ci 77499), mica, titanium dioxide (ci 77891), ultramarines (ci 77007)].

Volume Mascara 3


Rs. 355

Volume Mascara 4

My Take on Rimmel London Volume Flash The Max Bold Curves Mascara:

The packaging is not the standard black colored tube. Its a bright green-colored packaging.  I bought this mascara for its claims of adding volume and curves to the lashes. It did add volume and gave beautiful curve to my lashes. I had to only coat twice for full volume and curve. I do not use an eye lash curler, but this mascara added nice curves to my lashes and gave a full jet black color.  Check out the picture without the mascara and the one with mascara on.

Volume Mascara 5

The wand is comfortable enough to use and there is a slight bend on one side of the wand, which makes the curving and coating easy.  I have used the Maybelline Colossal Mascara and always felt heavy and used to end up with a headache, but this one was feather light. I did not feel I had a coat of mascara on my lashes and throughout the day, I felt comfortable. The staying power is not very impressive. It stays for roughly 4-5 hours and slowly fades off and this one is not waterproof. So, removal is easy and quick. The texture of the mascara is nicely creamy.  So, it takes at least a minute to dry completely.

Volume Mascara 6

I have pretty thick lashes, but this gives the extra volume and length and nice curves without the need for a curler. This can be used as a regular day wear mascara.

Volume Mascara 7

Pros of Rimmel London Volume Flash The Max Bold Curves Mascara:

  • The applicator wand is comfortably designed to create curves.
  • Adds volume and curves to lashes with just two coats.
  • Does not sting or makes your lashes feel heavy.
  • Easy to remove without much effort.
  • Apt for a regular day wear.

Eyes without mascara

Black eyes

Cons of Rimmel London Volume Flash The Max Bold Curves Mascara:

  • Staying power of 4-5 hours.
  • Takes time to dry when coated.
  • Not water proof.


IMBB Rating:


Do I Recommend Rimmel London Volume Flash The Max Bold Curves Mascara?

Not really.  If you are okay with a non waterproof and low staying power mascara, then you may gives this a try.  What has impressed me is the volume boost, curved lashes and light feel.  I may not purchase this again. My hunt for non-heavy, volume addition mascara will continue.

I have read somewhere that a mascara should not be used for more than 6 months. Is it true.? Please suggest.

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6 thoughts on “Rimmel London Volume Flash The Max Bold Curves Mascara Review

  1. Yes, it is best to use it within 6 months of opening.But it is to reduce contamination from dipping the wand and not because the product will go off.

  2. totally mascara has to be changed in 6 months
    i keep sealed pack stock
    right now i am using hypercurl and gonna throw it in 3 months
    then i have a falsies back up i got from angel 😛

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