VOV Liquid Eyeliner Review

VOV Liquid eyeliner review

Hi Ladies,

My first ever VOV purchase. It’s the black liquid eyeliner. In fact, I heard about this brand on IMBB only. And when I saw some of its products in a local store near my house, I bought this eyeliner just to have a taste of this brand.


Product description: VOV liquid eyeliner- a fantastic color-land for a professional make-up artist.
Price: 60/- not mentioned, this is the price I got it for.
Quantity: 6 ml

Packaging: Very sleek and classic. It is a silver plastic encasing which make it durable too. I think I am a little biased towards anything packed in silver so I like this long slender silver casing of the liner too. πŸ˜‰
The liner is provided with a brush for application. The brush is thin and has very fine soft bristles which make the application easy and quick.


Ingredients: Deionised water, EDTA, Borax, Bleached shellac, Sodium carboxy methyl cellulose, veegum Triethanolamine, Propylene glycol, Methyl paraben, Propyl paraben, GlycerylMonostearate, Lanolin, Steric acid, Color & pigment, 2 phenoxyethanol.

Explanation of some of the main ingredients:
β€’ EDTA is a primary chelating agent (binds free metal ions). It helps reduce the hardness (mineral content) in tap water.
β€’ Shellac is an animal product, a resin secreted from the Coccus lacca (lac beetle), a scale that feeds on certain trees in India and southern Asia. It adds shine in cosmetics.
β€’ Triethanolamine reduces the surface tension of the substances to be emulsified so that water-soluble and oil-soluble ingredients can be blended together.
β€’ GlycerylMonostearate can be thought of as a glycerine backbone with 1 fatty chain attached. It can be derivd from most vegetable oils easily.
β€’ 2-Phenoxyethanol occurs naturally, e.g. in the secretion of the chin gland of male rabbits. It is a good penetrating agent and is used in detergent, cosmetics and ointment for skin
β€’ Lanolin is highly refined oil derived from wool grease which is scoured (washed) from natural sheep’s wool. Its ability to moisturize the skin is related to its water binding capacity.
β€’ Sodium carboxy methyl cellulose is used as an emulsifier, thickener, suspending agent, etc., in cosmetics and pharmaceuticals.
β€’ Methylparaben is produced naturally and found in several fruits, primarily blueberries, along with other parabens. There is no evidence that methyl paraben or propyl parabens are harmful at concentrations typically used in body care or cosmetics. They are considered β€˜generally recognized as safe (GRAS)’ for food and cosmetic antibacterial preservation.

My take on the VOV eyeliner:

I find this eyeliner cheap and good. This is jet black matte eyeliner that is waterproof and stays practically the whole day long on the eyes.


I found it in a neighbouring cosmetic shop when I was staying with my in-laws last month. The lady owner of that shop was my neighbour cum friend and as I visited her shop for the first time, I was obligated to purchase something out of courtesy. She had many things but VOV brand cosmetics caught my eyes and as my Lakme eyeliner is almost over, I thought of buying it along with some hair clips. She did not even charge me with the market rate and so it was a further bonus for me πŸ˜‰ πŸ˜›

I have used it several times and it had not failed me in terms of staying power and color pay-off. One stroke of it gives jet black color. No stinging caused to my eyes. The sleek soft brush makes the application easy; whether I want to make a thin line or go for a thicker eye liner. It does take some time to set/dry off but once set, it does not budge easily. If you rub your eyes very hard then it may fade away but who does that once we put so much time and effort to do our eye makeup.


I have tested it by applying the liner in the day without applying any primer or setting it with an e/s, but even after 7-8 hours, the liner stayed intact. I have a habit of splashing water on my face and patting dry every 2 hours or so but even then the liner did not get wiped off. After 7 hours, it starts fading away but very slightly.


Left: Testing the liner under running water and right: the liner swatch on wet hand. The slight fading is because I checked it before fully drying off. πŸ˜›
It gets easily removed using any makeup remover or cleanser. So summarizing the good and bad points of the product.
Pros of the VOV liquid eyeliner:
β€’ Cheap but good product.
β€’ Jet black.
β€’ Perfect matte eyeliner. I am not a fan of glitter eyeliners so this one is perfect for me.
β€’ Waterproof.
β€’ Stays easily up to 7 hours without priming or setting with an e/s.
β€’ Great color payoff. One stroke/swipe of this gives super black color.
β€’ Soft and slim brush for applying.
β€’ Eye catching packaging. No worry of breakage or losing the product.
β€’ Does not irritate the eyes. Do not sting even if applied on the waterline.
β€’ Waterproof does not mean that it takes time to get removed. A simple cleanser would rub it off easily.
β€’ No ingredients mentioned are harmful for the eyes.
Cons of the VOV liquid eyeliner:
β€’ Availability may be a problem.
β€’ Takes some time to dry off so one has to be a little patient.
β€’ Contains parabens. Although they are not harmful for the given concentration but some of you may prefer paraben free cosmetics.
β€’ I am not happy with the quantity supplied. This is a total personal preference; I like more quantity of my liners. :silly:

Ratings: 3.5/5

Recommend/Repurchase: All in all, I like this product and would recommend it to all those girls who do not want to invest a lot in an eye liner. For them, such a great product at such reasonable rate is a sure shot winner. Whether I would purchase it or not is still a mystery because I never found any VOV product in Hyderabad as yet. Maybe as I do not visit the local cosmetics shop much. If I found it, I would try it and even other products from VOV.

Also Read:
VOV Professional Trio Blusher in 01
VOV Auto Eyeliner Review, Swatches
Rimmel Liquid Eyeliner and Rimmel Pencil Eyeliner
Avon Glimmersticks Eye Liner
VOV Nail Paint French Manicure Kit Review, Tips
VOV Nail Colours and Perfumed Nail Cleanser


85 thoughts on “VOV Liquid Eyeliner Review

  1. Nids I am super impressed with the swatch, staying power claim and particularly price, cant believe it, now I will search for this eyeliner for sure !!! :thumbsup: :thumbsup: :thanks: :thanks:

    1. yess parita… :yes: :yes: :yes:
      i’m making ur shopping list to increase day by day.. πŸ˜€ πŸ˜€ πŸ˜› πŸ˜› πŸ˜› πŸ˜›

    1. ohh.. how cum shalini?? rati uses them, i mean VOV products :yes: :yes: .. ask her…
      n yyes.. its very cheap yet effective… :haanji: :haanji: :haanji: :yahoo:

  2. this is so cheap :toothygrin: though the colorbar eyeliner at Rs. 180 is one of my favourites amongst the cheapsters πŸ˜›

    1. ohh colorbar is 180/- .. i like colorbar cosmetics too… this small 1 will get finished soon.. so i may get tht also :waytogo: :waytogo: :waytogo: .. coz ye to where again i’ll get, i also dont kno.. ?:) :toothygrin: :toothygrin:

    1. no bhawna.. i saw it in black only. 😐 . if it cums in more shades… i’m gonna buy many more myself then… πŸ˜€ πŸ˜€ πŸ˜€ πŸ˜€

        1. ohh.. :thanks: :thanks: ritika… i’ll buy tht 1 also then.. plzzz any 1 know where definitely i’ll get VOV in hyd, do lemme kno… :jog: :jog: :jog:

  3. This seems to be a promising product nids, i mostly prefer pencil liners as i am not very good with the liquid ones but with this price I think I can give it a try n ya as usual nice review :waytogo: :waytogo:

    1. :thanks: :thanks: :thanks: shivani.. :yahoo: :yahoo: :yahoo:
      i too prefer pencil liners.. coz of the ease of application but always keep a liquid liner at hand & this came just at the rght time so bought it.. :haanji:
      u wont find much probs using this 1 oz its brush is small, sleek n soft :whistle: .. goes on easily on the eyes.. :waytogo: :waytogo:

  4. NIDS !!! i have this one too , everything you said is true πŸ˜€ , but it makes my eyes itch and this one time it went in my eye and Bye God ki kasam mirchi LAGIIIII :waaa: :waaa: :waaa: :waaa: :nababana: :nababana: :nababana:

    1. hain…sachhii.. :wilt: :wilt: :wilt: :wilt:
      but it went into ma eyes too.. nothing…it was just normal… :yes: :yes: :yes: :yes: :yes:

        1. It may have happened Komal but this sounds so hillarious……..u jumping in a shaadi :toothygrin: :toothygrin: :toothygrin: :toothygrin: :toothygrin: :toothygrin: :toothygrin: :toothygrin: i to cant stop laughing rite now πŸ˜† πŸ˜† πŸ˜† πŸ˜† πŸ˜†

          1. Shivani my cousins felt the same way πŸ˜› πŸ˜› πŸ˜› thus i dont go to shadis anymore !!!! i will go my shadi only !!! PERIOD πŸ˜› πŸ˜› :silly: :silly: :silly: :silly: :silly: :silly:

            1. So this liner is to be blamed for stopping ur shaadi visits, hmmmm??? will go to my shaadi πŸ˜† πŸ˜† πŸ˜† πŸ˜† πŸ˜† any plans of getting married in the near future? ?:)

              1. you know nids i bought this liner for rs 100 πŸ™ and that too because i wanted somehting sasta sundar tikau πŸ˜› . i bought my coconut smelling lovely lakme ka perfecting foundation and this πŸ˜€ full total Rs 200 πŸ˜›

                1. ohh for 100/- so then tht wud be its price.. mujhe to kaafi cheap mei mila fir to n meee happpy coz of the price n the product too.. :pompom: :pompom: :pompom: :pompom: :pompom:

    1. :thanks: :thanks: pooja.. :rose: :rose:
      try local cosmetics shop pooja…VOV is available there.. :methinks: :methinks:

  5. i toh lurrve liquid liners….
    this looks like a nice products..
    have u tried gala of london ka liners..they are good too… intense black and amazingly thin brush which gives a precise application… and its not tht expensive me using since years..actualy bachpan se :toothygrin: :toothygrin: :toothygrin: :toothygrin:

      1. its already over.. πŸ™ when i get the new one (which will be soon) i will definately review it shivani :)) :))

    1. i have its mascara neha… :haanji: :haanji: :happydance: :happydance: :happydance: :happydance: :happydance: :happydance:
      never reviewed it coz thought ki pple here may have not even heard its name.. its not waterproof but yes it’s gud.. now to i use the maybelline 1 but sachhi tht 1 is cheap & still didnt dry off.. its ther wid me since 2 or more yrs… :thumbsup: :thumbsup: :thumbsup:

      1. I dont know is it the same gala or not..but I might have tried some of their nailpolishes….though I dont remeber much how it was…must around 30-35bucks :lashes:

          1. Maybelline mascara me not liking at all, itss very difficult to remove it :shutmouth:
            me loving lotus ka mascara these dayz a lot !!

            1. yes.. tapas.. it takes sum time to remove it but with my amway’s cleanser, there’s not much of a prob :toothygrin: :toothygrin: :tongue: ..i was eyeing the avon super shock mascara too.. tht also hav gr8 reviews.. :waytogo: :waytogo:

              1. Ya I have seen its pic, turquoise blue wand right? 12 X volume, me liked its pic very much, wish I had that !!

  6. Nice review nids! :yes: I have VoV kajal pencil and I quite like the brand! This seriously is blacker than even lakmΓ© or maybelline liners :yahoo:

    1. ohh gud observation sukanya.. :yes: :yes:
      if u like its kajal then this will also serve ur purpose well.. :waytogo: :waytogo:

  7. nice review nids….i like its brush as m very particular about selecting liquid liner thru its brush….@Neha.S: i too hav Gala of London liquid liners one in Black n one in Midnight Blue….@Shivani: the recent n latest brush of Gala of London liquid liner is not good at all….its tooo short so becomes kind of uncomfortable to control especiallly when u want to apply thin n winged one..:|

    1. yeah maria.. i too chk the brush of a liquid liner first.. its better than the lakme one.. though tht is also thin but it is firmer n better.. :thumbsup: :thumbsup: :thumbsup:

  8. yup nids i tooo agree with u VOV’s brush is way tooo tooo better than Lakme’s…..i hav older brush of Gala of london which i hav dipped in the new bottle n use it… :yahoo:

  9. excellent review bhennn…very nicely detailed :thumbsup: :thumbsup: :thumbsup: :thumbsup:
    this liner is grtt for its price naa :victory2: :victory2: :victory2:

  10. hey thanks for the review. will keep a lookout for this. I am currently using the lakme liquid eyeline which is pretty awesome too. But nothing beats the dark blue, aqua, and the forest green eye pencils in faces.

    Btw, is there a good way to apply kajal or a black eyeliner on the waterline especially for those with really dark circles? my dark circles look even darker wiht black eyeliner/kajal.. :headbang:

    1. i think aruna.. u try a gud brand concealer first on ur dark eye circles.. & then try a smudge proof kajal, i dont think eye liner is a gud option for waterline… & top it off with a matte e/s.. smudge it wid ur fingers lightly urself, so tht it doesn’t smudge later..
      rati gave a tut too for the same, chk it out if u want.. :))
      & i hav seen ur pics na.. i think kajal/eye pencils will suit u on the eyelids alone.. not below.. it’ll make ur eyes luk smaller..just put a black kajal or the bourjoir kohl/contour pencils in dii shades for waterline.. it stays put for longg.. :yes: :yes: :yes: :yes:

  11. OH.. lolzzzz.. sim :joker: :joker: :joker: … u need atlest 2 mins to let it dry off.. utna time pray kar liya karna aankhen bandd kar le… :victory2: :victory2: :victory2: :toothygrin: :toothygrin: :toothygrin: :toothygrin: :toothygrin: :toothygrin:

    1. GM rati
      how r u… :yahoo: :yahoo: :yahoo:
      i m fine.. busy wid my son too.. ge’ll keep doing sumthing or the other always… :toothygrin: :toothygrin: :toothygrin: :toothygrin: :toothygrin:

  12. The detailed ingredient explanation was a bonus.. I’m lousy at understandign what cosmetic ingredients do. Havent used liquid liner in years, since I stopped wearing contacts actually. Just use kajal and coloured pencil liners now. IMBB make me want to though.

    Have tried VOV nailpolishes… didnt like them too much!

    1. yeah shai.. i too tried to find any drawback in the ingredient list but actually didnt find 1… i too luv pencil liners but a black liquid liner is a must hav in my cosmetic kit…u require its need quite often.. :yes: :yes:

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