Active Cosmetics Eyeshadow Review

by Nids on November 7, 2011 · 72 comments

Active Cosmetics Eyeshadow

Active Cosmetics Eyeshadow

Today, I am writing about a new brand on IMBB named Active Cosmetics. It is actually a UK-based brand whose cosmetics are quite popular and easily available in UK stores and online websites. One can easily find its makeup palettes being sold at reasonable rates on websites like Amazon and ebay too.

Active Cosmetics Website

According to Website:

Active Cosmetics have created a fantastic range of blendable cosmetics to suit all skin tones. The Active Cosmetics range includes gift sets and bronzing make up sets.

Price Range:

2£ -14£.

Active cosmetics

My Take on Active Cosmetics Eyeshadow:

I happened to get this single eye shadow as a gift from my friend in UK along with some other stuff, of course. She wanted me to try out this brand and a shimmery eyeshadow as she herself uses this brand’s eye products a lot and is filled with all praises for it.


Swatch in natural light

After using it once, I was significantly impressed with the pigmentation and the staying power and then asked about the whereabouts of this brand. Actually, Active Cosmetics mostly sells its products in sets and so this particular eyeshadow does not have a name or number to identify itself. I think this would also be a part of a makeup set, which my friend obliged to let me try.

Shade:  This is a highly shimmery reddish/plum brown eyeshadow which is full of golden sheen. Once applied, it would look more brown to you, but after 3 hours, I find the shade to be more plum/maroon. This shade would work as a beautiful lid color. Always being in a hurry to get ready, I get very little time to do a full eye makeup mostly, so a good lid color with a hint of highlighter is the best eye makeup for me on some special occasions and this is one such beautiful overall lid color.

Single eyeshadow

Texture:  It is quite soft and smooth in texture which is easily blendable and with practically no fallouts. Although, it is a super shimmery eyeshadow still, the glitter or shimmer would not be all around your eye or face when you apply this eyeshadow.  It did not crease at all nor does it fade easily. It is water resistant too and doesn’t run or smudge on getting contact with water.

Pigmentation:  Superb. It is highly pigmented and with a nice primer or eyeshadow base, this shade alone is going to rock. One swipe of eyeshadow brush picks up enough color.

swatch of eyeshadow


Swatches without and with flash.

Staying Power:  It stayed on my eyes with the same intensity for 6 hours after which I washed it, but I could hardly see any fading of the eyeshadow. It seemed to me to be as fresh as just-applied kind.  I just used my concealer under it as an eyeshadow base.


The small cute applicator.

Pros of Active Cosmetics Eyeshadow:

• Highly pigmented.
• Great staying power.
• Very smooth in texture and blends easily.
• Practically no fall-outs even after being shimmery.
• Water resistant and smudge proof.
• Does not crease at all even after 6 hours of application.
• Very little fading of the eyeshadow with the passage of time.
• This particular bronze kind of shade would work as a beautiful lid color.
• Provided with a cute and soft sponge tip applicator.
• Packaging is sturdy and sweet. 😛

Cons of Active Cosmetics Eyeshadow:

• Non-availability in India or even online, you can find it in UK websites only.
• No ingredient list available.
• This particular shade has no shade name or number as it may be part of a complete makeup kit.


4.3/5 for the product overall.

Do I Recommend:

Yes. I wholeheartedly recommend it to anyone who can lay their hands on this brand’s products. I myself am thinking of ordering a complete e/s kit which costs very less in UK whenever I can get some more stuff from my friend.

Now, a few EOTD pictures to let you see the shade better. Both snaps are taken without flash and inside my room.

Lid colour


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Active Cosmetics Eyeshadow Review Overall rating: 0 out of 5 based on 0 reviews.

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{ 52 comments… read them below or add one }

Parita November 7, 2011 at 11:04 am

the color is so gorgeous nids! looks fab on you! :waytogo:


nids November 7, 2011 at 11:37 am

hi na :woot: … its not cuming out as whts the real shade is but the shade is actually fab :love: .. very wearable for daily wear even :yahoo: :yahoo: :yahoo:


sukanya November 7, 2011 at 11:18 am

likeeyyy !!! :woot: :woot: :woot: :woot: :jalwa: :jalwa: :jalwa: :jalwa: thanx for reviewing Nids :thumbsup: :thumbsup:


nids November 7, 2011 at 11:53 am

:thanks: sukanya.. n u r most welcum :pompom: … i’m soo greeedyy to try new stuf always :jog: n tht too free vaale.. :toothygrin: :toothygrin:


Rads November 7, 2011 at 11:26 am

That’s such a pretty shade…and I like the looks so cute!


nids November 7, 2011 at 11:56 am

yess yes Rads.. i too like the packaging.. is very sturdy.. doesnt break even as my son keeps throwing my stuff frm my dressing table 😐 😛 .. tht cute sa applicator is very soft n durable sorts. :teddy:


Kimi November 7, 2011 at 11:30 am

This eyeshadow looks super amazing Nids…loved it…Thanks for introducing us to the will check for it on amazon now!! 😀 😀


Kimi November 7, 2011 at 11:31 am

and your EOTD looks soooooooooper gorgeous!!! :woot: :woot: :woot: :woot: :woot: :woot: :woot: :woot: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart:


nids November 7, 2011 at 12:03 pm

thankoooo kimi… O:) :shying: :shying: :shying: :shying: :shying:


nids November 7, 2011 at 12:05 pm

i wanted u pple to actually know about this brand as its products r at par with nay expensive brand here :waytogo: :waytogo: :waytogo: :waytogo: … n as v hav no prob in ordering online so sum of us can actually buy it easily too..but offcourse price wud be a prob.. :-/


Nupur November 7, 2011 at 11:39 am

bdaa sohna color ee… :love: :love: :love:
n ur eyesss :jalwa: :jalwa: :jalwa: :jalwa: :jalwa:
:makeup: :makeup: :love: :love: :love: :love: :love:


nids November 7, 2011 at 12:06 pm

tu rehne de.. bad mei kahegii ki eyebrows to banwa leti, khikhi khi :spank: :tongue: :toothygrin:


Nupur November 7, 2011 at 12:10 pm

oh le maine pehle toh dhyaan nhi dia tha, par ab tune notice krwaa dia hai toh keh hi deti hu, yeh eyebrows kya guchad muchad ho rakhi hain 😀


nids November 7, 2011 at 12:17 pm

gandddiiii :bash: :bash: :bash: :bash: :bash: :spank: :spank: :spank: :spank: :spank: :spank: :hunterwali: :hunterwali: :hunterwali: :hunterwali: :hunterwali: :hunterwali:


Nupur November 7, 2011 at 12:26 pm

:happydance: :happydance: :happydance: :happydance: :happydance: :happydance:


nids November 7, 2011 at 12:33 pm

😐 😐 😐


nids November 7, 2011 at 12:07 pm

thankooooo nuuuu… :hugleft: :hughright: :puchhi:


devilgal November 7, 2011 at 11:54 am

This is soooo nice Nids.. :waytogo: :waytogo: your eyes look very lovely..
As usual I am wishing again n again n again that such brands were available in India.. :waaa: :waiting: :waaa:


nids November 7, 2011 at 12:10 pm

very true devi.. :haanji: :haanji: :haanji: :haanji: :clap: :clap:


Pragnyadeepta November 7, 2011 at 12:24 pm

Kinna pyara color hai! :love: :love: So versatile! :makeup: :teddy:
:thumbsup: Nice review,Nids!


nids November 7, 2011 at 12:40 pm

:happydance: :happydance: :happydance: :happydance: :thanks: :jalwa:


jyo November 7, 2011 at 12:25 pm

looks awesome on ur eyes. Ethnic wear mein it’ll look amaing. :makeup: :makeup: :makeup: bt ab aur kitna eye makeup logi Nids :tongue: :tongue: :tongue: itna kaafi nahi hai kya :giggle:


nids November 7, 2011 at 12:39 pm

nhi nhi jyo… thoda aur hai abhi review ke liye 😛 :tongue: :toothygrin: :toothygrin: :toothygrin: :toothygrin: :toothygrin: thanxxx soo much :rose: :rose:


sim November 7, 2011 at 12:40 pm

nIDS u applied it very gracefully 😉 😉 😉 😉 😉 :puchhi: :puchhi:


nids November 7, 2011 at 2:19 pm

simiiiii.. thankooo :puchhi:


Shivani November 7, 2011 at 12:59 pm

:waytogo: :waytogo: pretty shade n prettier EOTD :))


nids November 7, 2011 at 2:14 pm

:jiggy1: :jiggy1: :jiggy1: :jiggy1: :jalwa: :jalwa: :jalwa: :jalwa: axx shivuu


Shivani November 7, 2011 at 2:32 pm

axx….. ?:) ?:) 😐 😐 :stars: :stars: :sidefrown: :sidefrown: :shocked: :shocked:


nids November 7, 2011 at 2:56 pm

hhihi :silly: .. vo thanxx ka axxx reh gya.. courtesy ‘my son’ :)) 😛


jomol November 7, 2011 at 1:54 pm

Nidsy…..lovely shade and you have drawn the liner so prettily :rose: :rose: :rose: :rose: :rose:


nids November 7, 2011 at 2:13 pm

:thanks: :thanks: :thanks: :blush: :blush: :blush: :blush: O:) O:) O:)


jomol November 7, 2011 at 1:55 pm

Nidsy…Colorbar mein koi similar single eyeshadow hai kya…I want to get a similar shade….like you….I would want a lid colour like this :woot: :woot: :woot: :woot:


nids November 7, 2011 at 2:11 pm

jomo… vo neha ne review diya tha na… single e/s kuch brown -plum types… just chk .. shayad tht wud b a 75% match of this :methinks: .. but i think vo thoda zyada plum sides pe hai.. but tht wud b a gr8 lid color.. :makeup: :makeup: :mirror: :mirror:


jomol November 7, 2011 at 2:16 pm

Haan…I will check that….this is the perfect shade I would want to wear….i will check neha’s articles :jog: :jog: :jog: :jog: :jog: :jog: :jog:


nids November 7, 2011 at 2:21 pm

yess yess.. go n chk.. tht review came last wk only… :waytogo: :whistle:


Poo November 7, 2011 at 4:16 pm

Loved the review Nids.. it is such a pretty shade and looking all the more beautiful on your eyess.. :woot: :woot: :woot: :woot:


nids November 7, 2011 at 4:21 pm

:yahoo: :yahoo: :yahoo: :thanks: poo :shy: :shy:


Shai November 7, 2011 at 4:36 pm

Very pretty!


nids November 7, 2011 at 5:35 pm



Rati November 7, 2011 at 5:40 pm

awwwww nids you have done suuuuuucchhh prettyy eye makeup. like perreffecccttt!!! :puchhi: :puchhi: :puchhi: :puchhi: :puchhi: :puchhi: :puchhi: :puchhi: :puchhi: :puchhi: the sponge tip reminds me of the colorbar eyeshadows. 😀


nids November 7, 2011 at 5:50 pm

ohhh sachhhiii muchhhiiiii rati :blush: :blush: :blush: :shying: :shying: :shying: :shying: :shy: :shy: :shy: :shy: :shy: … luv u for saying this.. :puchhi: :puchhi: :puchhi: :puchhi: … c this time i used a highlighter too on my LUVLY brow bone.. :hihi: :hihi: 😛 😛 😛 😛


Rati November 7, 2011 at 10:36 pm

ii sawww!! it looks complete and soo well blended. :puchhi: :puchhi: :puchhi: :puchhi:


Vid November 7, 2011 at 6:21 pm

u have done gorgeous eye makeup nids :puchhi: i like foreign cosmetics ka reviews, all these never heard of brands… which eyeliner u used


nids November 7, 2011 at 8:19 pm

:happydance: :happydance: :happydance: :happydance: i luv myself today… dont kno y.. :hihi: :hihi: .. i used Elizabeth Arden brown gel liner.. i reviewed it few days bak…its another awesum thing :yahoo: :yahoo: :yahoo: :yahoo: :yahoo:


Bee November 7, 2011 at 6:37 pm

The shadows look so pretty and I’m loving the finish it imparts… Loved them :))


nids November 7, 2011 at 10:33 pm

:thanks: bee :-*


Emi November 7, 2011 at 6:57 pm

tat’s such a gorgeous colour Nids. U have done your eye makeup so beautifully :jalwa: :jalwa:


nids November 7, 2011 at 10:34 pm

Thankuuu Emi … :yahoo: :yahoo:


bhumika November 7, 2011 at 7:36 pm

This looks nicee :yes:


nids November 7, 2011 at 10:35 pm

:haanji: :haanji:


Jyotsna November 7, 2011 at 9:00 pm

amazing color.. and looks fab on your eyes……. :balle: :balle:


nids November 7, 2011 at 10:35 pm

:shy: :shy: O:)


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