Active Cosmetics Eyeshadow Review

Active Cosmetics Eyeshadow

Active Cosmetics Eyeshadow

Today, I am writing about a new brand on IMBB named Active Cosmetics. It is actually a UK-based brand whose cosmetics are quite popular and easily available in UK stores and online websites. One can easily find its makeup palettes being sold at reasonable rates on websites like Amazon and ebay too.

Active Cosmetics Website

According to Website:

Active Cosmetics have created a fantastic range of blendable cosmetics to suit all skin tones. The Active Cosmetics range includes gift sets and bronzing make up sets.

Price Range:

2£ -14£.

Active cosmetics

My Take on Active Cosmetics Eyeshadow:

I happened to get this single eye shadow as a gift from my friend in UK along with some other stuff, of course. She wanted me to try out this brand and a shimmery eyeshadow as she herself uses this brand’s eye products a lot and is filled with all praises for it.


Swatch in natural light

After using it once, I was significantly impressed with the pigmentation and the staying power and then asked about the whereabouts of this brand. Actually, Active Cosmetics mostly sells its products in sets and so this particular eyeshadow does not have a name or number to identify itself. I think this would also be a part of a makeup set, which my friend obliged to let me try.

Shade:  This is a highly shimmery reddish/plum brown eyeshadow which is full of golden sheen. Once applied, it would look more brown to you, but after 3 hours, I find the shade to be more plum/maroon. This shade would work as a beautiful lid color. Always being in a hurry to get ready, I get very little time to do a full eye makeup mostly, so a good lid color with a hint of highlighter is the best eye makeup for me on some special occasions and this is one such beautiful overall lid color.

Single eyeshadow

Texture:  It is quite soft and smooth in texture which is easily blendable and with practically no fallouts. Although, it is a super shimmery eyeshadow still, the glitter or shimmer would not be all around your eye or face when you apply this eyeshadow.  It did not crease at all nor does it fade easily. It is water resistant too and doesn’t run or smudge on getting contact with water.

Pigmentation:  Superb. It is highly pigmented and with a nice primer or eyeshadow base, this shade alone is going to rock. One swipe of eyeshadow brush picks up enough color.

swatch of eyeshadow


Swatches without and with flash.

Staying Power:  It stayed on my eyes with the same intensity for 6 hours after which I washed it, but I could hardly see any fading of the eyeshadow. It seemed to me to be as fresh as just-applied kind.  I just used my concealer under it as an eyeshadow base.


The small cute applicator.

Pros of Active Cosmetics Eyeshadow:

• Highly pigmented.
• Great staying power.
• Very smooth in texture and blends easily.
• Practically no fall-outs even after being shimmery.
• Water resistant and smudge proof.
• Does not crease at all even after 6 hours of application.
• Very little fading of the eyeshadow with the passage of time.
• This particular bronze kind of shade would work as a beautiful lid color.
• Provided with a cute and soft sponge tip applicator.
• Packaging is sturdy and sweet. 😛

Cons of Active Cosmetics Eyeshadow:

• Non-availability in India or even online, you can find it in UK websites only.
• No ingredient list available.
• This particular shade has no shade name or number as it may be part of a complete makeup kit.


4.3/5 for the product overall.

Do I Recommend:

Yes. I wholeheartedly recommend it to anyone who can lay their hands on this brand’s products. I myself am thinking of ordering a complete e/s kit which costs very less in UK whenever I can get some more stuff from my friend.

Now, a few EOTD pictures to let you see the shade better. Both snaps are taken without flash and inside my room.

Lid colour


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72 thoughts on “Active Cosmetics Eyeshadow Review

    1. hi na :woot: … its not cuming out as whts the real shade is but the shade is actually fab :love: .. very wearable for daily wear even :yahoo: :yahoo: :yahoo:

    1. :thanks: sukanya.. n u r most welcum :pompom: … i’m soo greeedyy to try new stuf always :jog: n tht too free vaale.. :toothygrin: :toothygrin:

    1. yess yes Rads.. i too like the packaging.. is very sturdy.. doesnt break even as my son keeps throwing my stuff frm my dressing table 😐 😛 .. tht cute sa applicator is very soft n durable sorts. :teddy:

    1. and your EOTD looks soooooooooper gorgeous!!! :woot: :woot: :woot: :woot: :woot: :woot: :woot: :woot: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart:

    2. i wanted u pple to actually know about this brand as its products r at par with nay expensive brand here :waytogo: :waytogo: :waytogo: :waytogo: … n as v hav no prob in ordering online so sum of us can actually buy it easily too..but offcourse price wud be a prob.. :-/

        1. gandddiiii :bash: :bash: :bash: :bash: :bash: :spank: :spank: :spank: :spank: :spank: :spank: :hunterwali: :hunterwali: :hunterwali: :hunterwali: :hunterwali: :hunterwali:

  1. This is soooo nice Nids.. :waytogo: :waytogo: your eyes look very lovely..
    As usual I am wishing again n again n again that such brands were available in India.. :waaa: :waiting: :waaa:

  2. looks awesome on ur eyes. Ethnic wear mein it’ll look amaing. :makeup: :makeup: :makeup: bt ab aur kitna eye makeup logi Nids :tongue: :tongue: :tongue: itna kaafi nahi hai kya :giggle:

    1. nhi nhi jyo… thoda aur hai abhi review ke liye 😛 :tongue: :toothygrin: :toothygrin: :toothygrin: :toothygrin: :toothygrin: thanxxx soo much :rose: :rose:

  3. Nidsy…Colorbar mein koi similar single eyeshadow hai kya…I want to get a similar shade….like you….I would want a lid colour like this :woot: :woot: :woot: :woot:

    1. jomo… vo neha ne review diya tha na… single e/s kuch brown -plum types… just chk .. shayad tht wud b a 75% match of this :methinks: .. but i think vo thoda zyada plum sides pe hai.. but tht wud b a gr8 lid color.. :makeup: :makeup: :mirror: :mirror:

  4. Haan…I will check that….this is the perfect shade I would want to wear….i will check neha’s articles :jog: :jog: :jog: :jog: :jog: :jog: :jog:

  5. Loved the review Nids.. it is such a pretty shade and looking all the more beautiful on your eyess.. :woot: :woot: :woot: :woot:

  6. awwwww nids you have done suuuuuucchhh prettyy eye makeup. like perreffecccttt!!! :puchhi: :puchhi: :puchhi: :puchhi: :puchhi: :puchhi: :puchhi: :puchhi: :puchhi: :puchhi: the sponge tip reminds me of the colorbar eyeshadows. 😀

    1. ohhh sachhhiii muchhhiiiii rati :blush: :blush: :blush: :shying: :shying: :shying: :shying: :shy: :shy: :shy: :shy: :shy: … luv u for saying this.. :puchhi: :puchhi: :puchhi: :puchhi: … c this time i used a highlighter too on my LUVLY brow bone.. :hihi: :hihi: 😛 😛 😛 😛

  7. u have done gorgeous eye makeup nids :puchhi: i like foreign cosmetics ka reviews, all these never heard of brands… which eyeliner u used

    1. :happydance: :happydance: :happydance: :happydance: i luv myself today… dont kno y.. :hihi: :hihi: .. i used Elizabeth Arden brown gel liner.. i reviewed it few days bak…its another awesum thing :yahoo: :yahoo: :yahoo: :yahoo: :yahoo:

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