ELF Brightening Eye Liner Plum, Midnight, Ash and Teal

ELF Brightening Eye Liner Plum, Midnight, Ash and Teal

Remember a very kind lady from IMBB offered to bring me some US makeup and needless to say I was very greedy and hoarded like there is no tomorrow? If yes, then these, ELF products are part of that major haul and I had been trying out these liners and finally I remembered that I need to review them before they are lost in the history in some corner of my cupboard 😀

ELF Brightening Eye liner Plum Midnight Ash and Teal

My opinion about these liners is very very mixed I must say.  I really like a couple of them whereas others are really worth a dollar, if you have read my ELF liner post on shimmer liners, these are different, but still the same $1 essential series from ELF which is really so much fun to try.

ELF Brightening Eyeliner Plum Midnight Ash and Teal

The colors here are all matte except the teal one which is surprisingly a shimmer one.  The shimmer is very mild and not glittery and the remaining ones are all absolutely matte. I have no idea why they are called brightening eyeliners.  These come nicely packed and come with a sharpener which is the best part of these pencils sharpener, with each one of them, which works like a dream.

ELF Brightening Eyeliner Plum Midnight Ash and Teal

The shades that are on offer are:

  • Coffee.
  • Black.
  • Gilded.
  • Exotic Green.
  • Electric Purple.
  • Teal.
  • Ash.
  • Midnight.
  • Plum.


The plum doesn’t appear to be very plum to me and is the hardest of the lot.  It is matte and not very creamy, shows up a little on the hand swatch and very less on the lid. The color fades on me very soon and no question of smudging as it fades into nothing-ness even before it would smudge and rub on my upper lids. The plum could have been a real pretty plum, but is more like brown-plum for me, not so creamy but still glides on well, but for Indian skin tones, it doesn’t show up much.


The Ash is my favourite since a long time. I love grey eye pencils for the eyes and this one is creamy, glides on well and shows up as a smokey eyeshadow if you fill up the lids with this. Its matte for me and looks very deep on Indian black brown eyes.  It is a nice pencil but very mild and smudges and fades very soon, even touches the upper lids and makes a mess.  Setting it with powder may not help much, but you can use the pencil itself as a base to a dark grey shadow.

ELF Brightening Eyeliner Plum Midnight Ash and Teal


The midnight is most creamy and deep color of this lot.  The color is really a gorgeous blue-black and comes up almost black for me.  It is very pigmented and deep.  If set with shadow, it may last longer than the others. Shows up very well and creamy in texture, my most favourite here.

ELF Brightening Eyeliner Plum Midnight Ash and Teal


The Teal is more of a shimmer liner and is very very creamy to the point that it is crumbly when you glide it.  There is mild shimmer in it and is not matte like the others here.  The color is a very pretty aqua blue and I love this one as eyeshadow or base and a pencil as well.  It is very pigmented and smooth in texture.

ELF Brightening Eyeliner Plum Midnight Ash and Teal

Last Word on ELF Brightening Eye Liner Plum, Midnight, Ash and Teal:

I do not use them on waterline as I do not want to take a chance, but these are pretty colors with little staying power.  I do recommend Midnight and Teal to you girls and for a dollar, these are really a steal.  You can avoid the Plum though and Coffee too.  For the lighter pigmented ones, use them as a base to shadows themselves if you are unhappy as a pencil. I did not have gliding or smoothness problems with these.  The sharpener that comes with these is the best sharpener I have amongst my Avon, Oriflame, Lakme, and Faces ones.  It works very well with all my eye pencils, so I am very happy I had to pay a dollar for the pencil which comes with a sharpener each 😀


Overall average for the 4 pencils reviewed here is 3 on 5.

E.L.F. Studio Under Eye Concealer & Highlighter Duo Glow/Medium
Lancome Maqui Blanc Miracle Brightening Compact
Lotus Herbals Whiteglow Skin Brightening Whitening Serum
Shiseido White Lucent Brightening Moisturizing Emulsion
L’Occitane Immortelle Brightening Moisture Mask
Ambika Pillai Liquid Eyeliner
Revlon Colorstay Liquid Liner (Twinkle) Photos, Swatches
Victoria’s Secret Brilliant Glitter Liquid Liner
VOV Liquid Eyeliner
Colorbar Color Intense Liquid Liner Photos, Swatches
Daily Beauty Tips : How To Apply Liquid Eyeliner
Rimmel Liquid Eyeliner and Rimmel Pencil Eyeliner
NYX Liquid Eye Liner
L’Oreal Extra Intense Liquid Pencil Eyeliner Review and Swatches
Avon Metallic Liquid Eyeliner
Chambor Smooth-On Liquid Eyeliner
Good Smudge Proof Liquid Eyeliners below Rs 1000
Maybelline Ultra Waterproof Liner and Lakme Insta Liner


21 thoughts on “ELF Brightening Eye Liner Plum, Midnight, Ash and Teal

  1. i guess the price of ELF products is its sole attraction… i have used a lot of its products now and i find them just okayishhh 😐 😐 😐
    These look decent too neha :waytogo: :waytogo:

  2. neha i saw the pics and I was like “goorrrrrgoeus ” :shocked: :shocked: :shocked: Bt after the review.. not so impressive. Yeah for fun you can pick a shade or two. Where do we get an eyeliner pencil for Rs 50 these days. These toh are at awesome price. :woot: :woot: :woot:

  3. nthing impressive about these.. even the shades r too common :haanji: … but tht sharpner ke liye i can buy these :stars: :stars: :stars: :stars:

  4. the plum looks soooo good Neha……one dollar mein sharpner bhi free…..what more do we want :yahoo: :yahoo: :yahoo: :yahoo: :yahoo: :yahoo: :yahoo:

Leave a Reply

Your email address will not be published. Required fields are marked *