Matrix Biolage Smoothing Hair Serum Review

by jomol on May 21, 2010 · 51 comments

ABOUT MATRIX BIOLAGE BRAND FROM THEIR WEBSITE: Pic courtesy: In 1990, Biolage was born as one of the first salon brands to blend natural botanicals with natural technology to bring out hair’s natural beauty. Looking ahead to the future we wanted to extend our care for hair to greater care for the environment. From formulas of packaging, manufacturing to community support, we are continually looking for ways to make our brand more sustainable.


Biolage Smoothing serum smoothes dry, frizzy, and unruly hair. A fusion of taming polymers and avocado and grapeseed oils gently envelopes hair to control frizz and seal in smoothness without weight. Hair stays shiny, nourished, and manageable all day. HOW TO USE: Work a small amount of product in hands and apply evenly through damp hair. Blow-dry or style as desired. Can be re-applied throughout the day for added shine and frizz control.

PRICE: Rs. 215 (Indian Rupees) for 100 mL.

COMPLETE LIST OF INGREDIENTS: 1001294 ingredients: Cyclopentasiloxane, Dimethiconol, C12-15 alkyl benzoate, Persea Gratissima/Avocado Oil, Vitis Vinifera/Grape Seed Oil, Limonene, Hexyl Cinnamal, Coumarin, Linalool, Butylphenyl Methylpropional, Hydroxycitronellal, Amyl Cinnamyl, Geraniol, Alpha isomethyl ionone, Isoeugenol Benzyl Benzoate, Cinnamyl Alcohol, Parfum/Fragrance. After the L’Oreal Paris Elvive with “Pearl Protein” fiasco, I made a decision not to fall for any fancy product titles. This time round when I decided to invest in some hair care, I was pretty sure I wanted some salon-type hair serum for my hair. I was not particularly searching for the hair serum across a particular brand and I had kept my options open. During one of my routine outings to a store selling beauty products to salons and parlors, I asked the SA what brand of hair serum the salon people bought from them. She showed me two of the famous ones, one being Toni and Guy and the other one Matrix Biolage Smoothing Hair Serum. Upon inspecting, both looked the same to me.

While I was still in a dilemma about which serum to opt for, I heard a shrilling voice from behind, which went like, “Myadam, I have a special offer to cure your cracked heels.” I bent down to check whether my heels had cracked all of a sudden in the last 10 minutes that I was at the store. There was not even a single crack, so I showed her my heel and I told her “myadam, but there aren’t any cracks in my heels.” She said, “myadam, you get discount on this pedicure kit, you buy now and keep this one, later on, when cracks develop, you put.” This was turning out to be good fun and I played to the gallery. I told her, “myadam, I have never had cracked feet in my life.” She told me, “myadam, in winters you will pucca get, all females get, at that time, no offer, no discount, same rate you buy, take now, when cracks develop, take a little hot water, put this cream, then put your legs into it, then watch TV for 20 minutes, in 20 minutes skin becomes smooth, cracks becomes soft, no pain, cracks healed and you happy.” Believe me, she parroted out the entire monologue in a single breath. I could not control my giggles and I laughed my heart out. I thought I had put the SA in an awkward position by laughing, but the poor thing was looking content and happy with herself to have made me laugh. I then politely declined her offer realizing that she was just trying to sell the product for which she may receive a commission, not at all her fault. She did not irritate me unlike some other SA’s who push you to the edge. Well coming back to the hair serum, after much deliberation, I opted for the Matrix Biolage hair serum as it was a little cheaper than Toni and Guy at Rs. 215 and could easily be squeezed into my budget.

MY EXPERIENCE WITH BIOLAGE HAIR SERUM: I have medium-length curly to wavy hair and I have to devote a lot of my time in a bid to tame down my ringlets. My hair takes a lot of combing and accessories to put into place. As I have said before, I am wary of hair sprays and chemical treatments, so hair serum was a much safer bet. This transparent bottle contains 100 mL of slightly thick and non-runny fluid, which looks as clear as pure water. This one smells mild, very basic kind of smell with a hint of grapeseed fragrance thrown in.

The flip-top cap dispenses just the right amount of fluid and just a little amount was needed to smooth out my frizzy antennas. The result is instant shine and glossy effect to the hair. The serum adds a subtle oiliness to the hair without weighing it down. It is very lightweight and the comb glides down smoothly. But a word of caution for people with oily scalp, this serum might not work for them in the sense that the serum may make their hair greasier and make it look limp, but then going overboard with the serum will surely add that champi look to people with even dry hair. One more thing to note is that this hair serum easily sorts out the knots in my hair and my hair becomes manageable and easily style-able. I have heard from my friends that this works well with blow drying and ironing. This one really smooths out the roughness of my curls and leaves it with zero frizz.

Most importantly, I am happy about the fact that there are minimum chemicals in this product and the main ingredients are grapeseed and avocado oil and regular use of this serum does not aggravate or deteriorate hair fall. I have been using it on an almost daily basis for months now and I have not seen any increased hair fall. So, at least, I have found something to discipline my tresses for the moment.

Also, the mild grapeseed kind of smell only lingers in the hair. It is not overpowering and also this does not degrade into some other morbid stench during the course of the day.


  • This serum leaves my hair with zero frizz.
  • Just a small amount of serum is required and there is no need to slather it into the interiors of the hair or massage it into the hair, just running the product over the surface of the hair will do the trick.
  • It is lightweight, it gives a glossy sheen to the hair without weighing the hair down.
  • The fragrance is not overpowering, you will not feel like an Egyptian with wax cone melting on your head.
  • The hair serum has been made from botanical extracts mainly, so it will not harm your hair in the long run.


  • If you apply too much of it into your tresses, it will just give the effect that you have oiled the hair for shampooing and make you look “chipku.”
  • Rs. 215 is a bit on the expensive side for a 100 mL bottle.
  • It may not work for people with limp hair at all.
  • Also, you may have to re-apply the serum through the course of the day as the serum wears off after some time.

WILL I GO FOR IT AGAIN: Yes, until something better comes along. I am sure there is something better than this that would work for my hair, but until then I am very satisfied with this one.

RATING: :star::star::star:

Which hair serum do you use?

Matrix Biolage Hydrating Hair Masque
L’oreal Paris Base Magique Transforming Smoothing Primer
L’oreal Hair Spa Smoothing CreamBath
Bath and Body Works Toe The Line : Smoothing Foot Scrub
Matrix Split End Hair Serum
Cheryl’s Open Pore Serum

madam gupshup forums
Matrix Biolage Smoothing Hair Serum Review Overall rating: 4 out of 5 based on 2 reviews.

Good but too much qty difficult to wash

4 5 1
Its good serum. Instantly smooth. If too much its difficult to wash. Sticky also.

Makes my hair smooth and silky!

4 5 1
I love this serum.. it makes my hair very smooth and shiny but the trick would be to use it on wet hair.. if you use it on dry hair your hair will be all greasy and sticky 🙁 be careful with the quantity..

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{ 31 comments… read them below or add one }

Riddima May 21, 2010 at 11:41 am

Hi Jomol,

Very nice review.I am afraid of using serums or hair colours for my hair. I am blessed with nice hair because of my mother so i am little possessive about them. You have a very shiny and healthy hair. :yes:


through google i noticed that some indian beauty bloggers are calling their blogs as “indian makeup and beauty blog doing reviews on…..” :rotfl: :rotfl: I think by now we all know that imbb is the real indian makeup and blog . want to laugh and feel proud of you at the same time. :heart: :heart: good job. :rose:


Rati May 21, 2010 at 11:55 am


ooopppss!! Thank you. 🙂


jomol May 21, 2010 at 12:34 pm

Thanks Riddima, my mom and sis has poker straight hair and they simply oil, shampoo, and comb and they are ready. Whereas, I have to comb for a long time……


Rati May 21, 2010 at 11:53 am

Hi Jomol,

Lovely hair and you were getting conscious unnecessarily. I don’t use serums for my har. Just oiling , washing and conditioning and I am done. 🙂

Are they safe for hair?


jomol May 21, 2010 at 4:41 pm

Rati, I think serums are safe for hair, just the same as face serum………….. ?:-) i havent experienced any hair fall with it so far though.


Ruby May 21, 2010 at 11:59 am

Great review… use the L’oreal serum for frizz, its not the pink one but the yellow nd maroon one, its pretty good as well, i only use it on my fly-aways and the ends.
.-= Ruby´s last blog ..21 days till new habits form… =-.


jomol May 21, 2010 at 4:42 pm

Oh Ruby, I will try that..thanx….but Loreal pink bottle…..I am scared.


Poornima May 21, 2010 at 12:24 pm

Hey Jomol…

Lovely hair..curly and thick..You know in Kerala, I always admire the girls for that..especially for maintaining the jet black colour..

Mine is slightly wavy and thick..

I use the L’Oreal serum both Liss extreme and now the one mentioned by Ruby..But then that is just once in a while..Rest of the time, its oil+shampoo+conditioner and a hair spa atleast once a month 🙂

Once again..lovely hair..typical mallu sundari :-))


jomol May 21, 2010 at 4:44 pm

Boohoooo 😥 😥 😥 dond cal me mallu sundari…what comes to mind is oil-dripping hair, thick lips, buck teeth, and chubby cheeks………………. 🙁


jomol May 21, 2010 at 4:45 pm

Hey Poornima…………….. 😥 😥 😥 😥 the image that comes to my mind is that of coconut oil-dripping hair, chubby cheeks, thick lips, and buck teeth………………….. :-((


Rati May 21, 2010 at 12:26 pm

Mallu sundari. Define?? :silly:


Poornima May 21, 2010 at 12:30 pm

means mallu beauty hehe

Girls in Kerala are genetically blessed with beautiful skin and hair..

Early morning, they take bath and leave their hair loose, with some tulsi leaves tucked into the hair and go to the temple wearing the traditional off white saree or even the half saree(something similar to chaniya choli, but simplified version). I remembered all those things when I saw Jomols hair 🙂


Rati May 21, 2010 at 12:41 pm

You created a real picture in front of my eyes. We announce Jomol and Mallu Sundari from today onwards. :-* :-*


jomol May 21, 2010 at 4:46 pm

Oh Poornima…I was thinking you would mention the thick lips and chubby cheeks also./ 😉


Mrunmayee May 21, 2010 at 12:34 pm

I have never used Serums… No particular reason… What is it exactly for??? ?:-)


jomol May 21, 2010 at 4:48 pm

Hey Mrun, hair serum is to smooth frizzy hairs and provide a coat against heat and pollution ….somethng on the lines of conditioner I THINK. ?:-)


neha May 21, 2010 at 4:43 pm

thansk jomol;
i saw it in a show case and was wondering
but now will buy it!


jomol May 21, 2010 at 4:49 pm

Hey Neha, salon people use this serum for hair styling i have heard. 🙂


neha May 21, 2010 at 4:53 pm

oh i blow dry like crazy
good you said
i shall use it before blow drying my hair


jomol May 21, 2010 at 5:30 pm

yes Neha, I have good things from my friends about this serum…those who blow dry their hair, I mean.


jomol May 21, 2010 at 5:37 pm

Neha, show your complete collection na….I think about your 45 lipsticks everytime and realize how poor I am….. 🙁


ki. May 23, 2010 at 3:45 pm

The beautician I went to in Madras used this on my hair before my engagement and it looked stunning 😀 will purchase before the wedding :))

preeddy hair jomo 😀
.-= ki.´s last blog ..Upset does not begin to describe how I’m feeling =-.


Sam July 12, 2010 at 11:57 am


Can anyone tell me where can i buy matrix product in Pune, India.

Thanks in Advance.



Rupali January 8, 2011 at 11:41 am

what is the price of L’o’real serum today? is it worth using for dry hairs?how often should i use? how to use? :island:


flygirl February 1, 2011 at 3:41 pm

jomol berry nice review.nd yes i have a mallu friend and i think those girls are naturally blessed!!!!me being a punjabi knw wat are the steriotypes associated wid punjabi girls but mallu!ah man the smell of coconut the curries and wat not!
lachoo i miss u!he he!!!
and about the serum i have been using thisa baby for 2 years after my rebonding and this is teh best shit eva!lol!
atleats until i can find a better afforable serum!


Aparajita October 14, 2011 at 9:47 am

Can anyone tell which serum should be used to straighten hair with flat iron????


ranji January 19, 2013 at 8:42 pm

this serum s d best…it last ur hair straight 4 long time:):)


Reshmi April 11, 2012 at 10:46 pm

helloooooooooo 🙂

actually how to use serum???? 😥 😥 😥
i dnt know yaar..please tell..
my hair is too bad…. 😥


bisu October 16, 2012 at 1:58 am

i am having very dry hair. It always looks like fibre. Which serum is best?


ranji January 19, 2013 at 8:40 pm

dis serum s really working when i use it aft straightnin my hair:):) b4 my hair was so dry, rough n frizzy..
my hair stylist recommends me dis while straightning i apply few drops of dis serum n it made hair lasted its striaghtness till i wash my never happnd b4 bcoz it last oly for hardly 2 days but now i have perfect striaght hair with d help of dis serum…:):):)

and ur review s always gr8 to read:):)


Sayani April 27, 2014 at 5:43 pm

Hey Jomol,

I am searching for a silicon-free hair serum and came across this post of yours… does this contain Silicon?


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