Active Cosmetics Eyeshadow
Today, I am writing about a new brand on IMBB named Active Cosmetics. It is actually a UK-based brand whose cosmetics are quite popular and easily available in UK stores and online websites. One can easily find its makeup palettes being sold at reasonable rates on websites like Amazon and ebay too.
According to Website:
Active Cosmetics have created a fantastic range of blendable cosmetics to suit all skin tones. The Active Cosmetics range includes gift sets and bronzing make up sets.
My Take on Active Cosmetics Eyeshadow:
I happened to get this single eye shadow as a gift from my friend in UK along with some other stuff, of course. She wanted me to try out this brand and a shimmery eyeshadow as she herself uses this brand’s eye products a lot and is filled with all praises for it.
Swatch in natural light
After using it once, I was significantly impressed with the pigmentation and the staying power and then asked about the whereabouts of this brand. Actually, Active Cosmetics mostly sells its products in sets and so this particular eyeshadow does not have a name or number to identify itself. I think this would also be a part of a makeup set, which my friend obliged to let me try.
Shade: This is a highly shimmery reddish/plum brown eyeshadow which is full of golden sheen. Once applied, it would look more brown to you, but after 3 hours, I find the shade to be more plum/maroon. This shade would work as a beautiful lid color. Always being in a hurry to get ready, I get very little time to do a full eye makeup mostly, so a good lid color with a hint of highlighter is the best eye makeup for me on some special occasions and this is one such beautiful overall lid color.
Texture: It is quite soft and smooth in texture which is easily blendable and with practically no fallouts. Although, it is a super shimmery eyeshadow still, the glitter or shimmer would not be all around your eye or face when you apply this eyeshadow. It did not crease at all nor does it fade easily. It is water resistant too and doesn’t run or smudge on getting contact with water.
Pigmentation: Superb. It is highly pigmented and with a nice primer or eyeshadow base, this shade alone is going to rock. One swipe of eyeshadow brush picks up enough color.
Swatches without and with flash.
Staying Power: It stayed on my eyes with the same intensity for 6 hours after which I washed it, but I could hardly see any fading of the eyeshadow. It seemed to me to be as fresh as just-applied kind. I just used my concealer under it as an eyeshadow base.
The small cute applicator.
Pros of Active Cosmetics Eyeshadow:
• Highly pigmented.
• Great staying power.
• Very smooth in texture and blends easily.
• Practically no fall-outs even after being shimmery.
• Water resistant and smudge proof.
• Does not crease at all even after 6 hours of application.
• Very little fading of the eyeshadow with the passage of time.
• This particular bronze kind of shade would work as a beautiful lid color.
• Provided with a cute and soft sponge tip applicator.
• Packaging is sturdy and sweet.
Cons of Active Cosmetics Eyeshadow:
• Non-availability in India or even online, you can find it in UK websites only.
• No ingredient list available.
• This particular shade has no shade name or number as it may be part of a complete makeup kit.
4.3/5 for the product overall.
Do I Recommend:
Yes. I wholeheartedly recommend it to anyone who can lay their hands on this brand’s products. I myself am thinking of ordering a complete e/s kit which costs very less in UK whenever I can get some more stuff from my friend.
Now, a few EOTD pictures to let you see the shade better. Both snaps are taken without flash and inside my room.
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