ELF Matte Lip Color – Rich Red Review

ELF Matte Lip Color – Rich Red Review

Hello again ladies!

ELF Matte Lip Color Rich Red Review

I am a firm believer of the beauty fact that not every red suits everyone, but there is a red lip color out there for everyone. We should just be lucky enough to find it. I love the Faces Canada Go Chic Poppy Red on me. It is orange based and suits me very well.  Another red that I find suits my yellow toned, NC 40 skin is this red rich lip color from ELF’s studio range.

ELF Rich Red Matte

Product Description:

This convenient jumbo sized lip pencil creates exact color application with twist up ease so you never have to sharpen. The pigment rich color glides on effortlessly and easily to provide long lasting matte color. The enriched Vitamin A, C & E formula moisturizes and hydrates lips for beautiful healthy looking lips. Apply to lips and blend in color. Re-apply as often as desired. Use alone or layer with your favorite lip gloss shade for a glossy effect.


Dimethicone, Polysynlane, Mineral Oil, Euphorbia Cerifera (Candelilla) Wax, Polyethylene, Cerifera (Carnauba)Wax. Silica, Mica, Methylparaben, Tocopherol Acetate (VE), Retinyl Palmitate (VA), Magnesium Ascorbyl Phosphate (VC), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491 CI 77492 CI 77499), Blue 1 Lake(CI 42090), Red No.6 Lake (CI 15850), Red No.27 Lake (CI 45410).


$3 ~ Rs. 165/-

ELF Rich Red Matte


The matte black studio packaging of ELF is very chic. It feels sturdy when holding it. The cap comes on and off easily and even clicks shut, which is always assuring, but what I do not like is the way it twists up and down. The rotatory motion is not very smooth, it feels like something will break inside and it will not work well after that. I have been using this color for over 4-5 months now. There has been no damage to it, but it still feels very uneasy to rotate it.

Rich Red Matte


It is a cool-toned deep red; it is pink based. As a general rule, one would assume that cool-toned lipsticks look better on cool-toned skins, but there are exceptions to every rule and this lipstick does look good on my warm-toned skin. I think that is because it is not too dark. In the following image, the lower swatch shows just one light handed swipe of the color and the upper swatch shows multiple swipes. You can hopefully see how deep it is with just one swipe. The left is without any flash and right is with. The flash highlights the pink in the color more.

Rich Red Matte


ELF lip products have a very nice fragrance to them generally, but this particular product barely has any. Whatever I do smell is pleasant. I can’t exactly place this one as it is very faint. Only for the sake of this review, I smelt it closely, so I felt it; when applying it, one hardly notices anything.

Texture/Stay-on Power:

The texture is very creamy.  For a matte lipstick, I was not expecting such a creamy payoff at all. It does not feel dry on application. It helps to have well-moisturised lips anyway, but this does go on very smoothly. The downside is that it stays creamy for around 2-3 hours and no more. The color does not budge, but the product starts to feel dry. I just swipe my lip balm over it to moisten my lips again. I don’t touch up with the lipstick again and again as the color stays put and it will keep getting intense with more swipes. This is a much pigmented product. Since it is such a dark color, I guess it has more color pay off. I have other lip colors from this range which are lighter than and not as pigmented as this Rich Red at all.

This is a lip swatch without any liner or primer under it.

Red Lips

For a matte color, it does have a very creamy look. To see how it looks with a red gloss over it, you can check out the lip swatch in this article.


Pros of ELF Matte Lip Color – Rich Red:

  • Very creamy, moisturising.
  • Deep, beautiful red color.
  • A cool-toned red that looks good on warm toned skin.
  • Inexpensive.
  • Good quality for the price.
  • A matte lipstick that is not at all drying.
  • Decent quantity of product.
  • Color lasts for a good 5-6 hours.

Cons of ELF Matte Lip Color – Rich Red:

  • The twisting up action is not smooth.
  • It will feel dry after 2-3 hours.
  • It is available in India but only online.

Will I Repurchase ELF Matte Lip Color – Rich Red?

I love this red color.  I wish I can repurchase it, but if I find dupes of this available easily in India, then I will go for the dupe.

Do I Recommend ELF Matte Lip Color – Rich Red?

The color is gorgeous and would look good on a lot of skin tones, so yes, I definitely recommend it if you are buying it in US or UK, where you can get this at the store at its regular cheap price, but if you have to pay the online taxes plus shipping and all, I recommend going for a dupe.

IMBB Rating:

4/5, deducting as its only available online in India at a higher price.

Also, check out this great article on wearing red lipsticks  by Visha, it should help you in picking out a good red color that looks good on you. This is the perfect time of the year to find a red lip color. Every girl needs at least one in her arsenal. 😉

Hope you found this helpful and happy Makeuping! 🙂

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27 thoughts on “ELF Matte Lip Color – Rich Red Review

    1. Thanku Chhaya 🙂
      Dupe is a product that is closest to another in color, consistency, look, pretty much everythin…I don’t yet have a dupe for this, I hope I find 1 soon too, it is such a gorgeous color!

  1. nafisa generally i am not a fan of mattes but this one looks very nice on you and you can carry it soooooooo well! nice pick nafisa

  2. Perfect lip swatch Nafisa… yeah i have heard abt these matte lip colors… sad we dont get them here…. love elf and the shade!!!

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